Augmented Reality in Aerospace and Defense – Thematic Intelligence
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In defense, AR is currently used in manufacturing and engineering. AR is multifaceted, enabling employees to work more accurately, aiding remote assistance collaboration, and replacing paper manuals by providing step-by-step instructions. Due to the inherent advantages of remote assistance and instruction, military medics are also adopting AR. In addition, AR is becoming an increasingly crucial part of military training, as simulated assets can be overlaid onto the real world. AR has battlefield applications for pilots and soldiers, enhancing situational awareness (SA) – refers to the understanding and perception of one’s surrounding and the ability to comprehend the current situation and make informed decision, mission planning, and reaction time.
A key driver in the widespread adoption of this technology is Microsoft’s AR headset, the HoloLens, which can be modified with specialized software to adapt to different scenarios. The integrated visual augmentation system (IVAS) is an AR heads-up display (HUD) based on the HoloLens that the US Army commissioned from Microsoft in a $21.9 billion deal in 2021. Major defense contractors are also active in developing AR. For example, Elbit Systems has created several AR products for battlefield applications and training initiatives. Similarly, BAE Systems developed AR smart glasses in 2019 that use free-space tracking technology to display guidance, targeting, and mission-specific data to the wearer.
According to GlobalData forecasts, the AR market will be worth $100 billion by 2030, up from $22 billion in 2022. AR software will generate most of this revenue, with limited spending on AR headsets and AR smart glasses.
Scope
• The key defense challenges that forces and defense sector suppliers face are covered.
• The investment opportunities for armed forces, suppliers, and institutional investors, across the whole augmented reality technology value chain are covered.
• Highlights from the range different augmented reality related research and development programs currently being undertaken by various military organizations and defense companies.
Key Highlights
• Studies of emerging technological trends and their broader impact on the defense market.
• Analysis of the various augmented reality programs and projects currently under development, as well as the diverse range of applications and use cases for this technology in both the civil and military domains.
Reasons to Buy
• Determine potential investment companies based on trend analysis and market projections.
• Gaining an understanding of the market challenges and opportunities surrounding the augmented reality in aerospace and defense theme.
• Understanding how spending on augmented reality and related segments will fit into the overall market and which spending areas are being prioritized.
General Dynamics
Hanwha Systems
Honeywell
Huntington Ingalls Industries
Lockheed Martin
L3Harris Technologies
Northrop Grumman
Rafael ADS
RTX Corp
Alibaba
Alphabet
Amazon
Apple
ByteDance
Magic Leap
Meta
Microsoft
Niantic
Qualcomm
Samsung Electronics
Snap
Tencent
Unity Technologies
Vuzix
Airbus
Augmenti
BAE Systems
Dassault Aviation
Elbit Systems
Leonardo
Red 6
Thales
Taqtile
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