Augmented Reality (AR) in Foodservice – Thematic Research

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The global Augmented Reality (AR) market was worth nearly $7 billion in 2020. The market is expected to grow at a CAGR of more than 35% during the forecast period.  AR is a technology that allows the user to see the real world overlaid with digital data. Furthermore, AR technology will be most valuable to foodservice companies in its capacity to drive consumer purchases and improve operational efficiency.

Adoption of AR for use in the workplace has been slow across the foodservice industry. The few use cases existing are primarily for remote collaboration, spurred on by COVID-19 restrictions and the changing nature of working practices. AR devices can also be used for independent training, inventory management, and improving health and safety standards in food preparation. Foodservice companies deploying these solutions will see greater operational efficiency and improved profit margins.

Global AR market overview

Global AR market overview

For more insights on this report, download a free report sample

What is the impact of AR on the foodservice industry?

Foodservice can use AR to improve ESG strategies by reducing food waste and cutting carbon footprints. For example, providing visual information on menu items using AR can help reduce food waste, as the consumer can see an accurate representation of portion sizes and order the amount suitable for them.

Dine-in services were hit more severely by the pandemic than takeaway. AR solutions can complement other health and safety measures, such as social distancing, and help restore consumer confidence in dine-in services. AR-enhanced menus remove the need for physical menus and support contactless ordering when combined with a digital payment solution through an app or on the web.

AR will be a key technology in the future of work in food service, supporting operational efficiency and increasing productivity. Geographically distributed teams can join shared virtual experiences through AR solutions. Remote collaboration platforms will provide various benefits.

Investment in AR can help the foodservice industry reduce labor costs and improve workplace efficiency. The availability of AR menus, often combined with digital payment services, removes the need for a waiter to take the order and reduces the chance of mistakes. AR devices in food preparation can also help reduce food waste and, therefore, losses. Alongside reducing the number of staff on the restaurant floor through AR menus, staff could also be relocated to prioritize the quick production of menu items, improving the service to the consumer.

AR is also an enabling technology for the metaverse. Foodservice companies can invest in AR technologies to keep up with the metaverse hype. Partnerships with gaming companies running AR platforms with characters in virtual worlds can increase brand awareness.

What are the different value chains of AR market?

The value chains of AR market can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

Semiconductors

Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components

Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

Devices

AR-enabling hardware comes in various forms, including smartphones, eyewear (AR smart glasses), and AR headsets. For consumer AR applications, smartphones are the most used platform, while enterprises typically prefer AR headsets and AR smart glasses, which offer a broader range of functions.

Platforms

Building an AR ecosystem by incorporating both hardware and software is essential for the long-term success of any company in this market. The five prerequisites for a successful AR ecosystem are application programming interfaces (APIs) & SDKs, AR engines – games, AR engines – enterprise, AI, and application delivery networks (ADNs) & content delivery networks (CDNs).

Apps & Content

Content is a major area of concern for AR companies. Snap, Meta, Tencent, and ByteDance have merged AR and eCommerce into their social media platforms, offering users the ability to try on products virtually. The ease of viewing products online, coupled with the ability to interact with those products, gives users a novel and immersive shopping experience.

Which are the key foodservice companies associated with the AR theme?

The key foodservice companies associated with the AR theme are Dine Brands Global, Domino’s, McDonald’s, Restaurant Brands International, Sodexo, Starbucks, Wendy’s, and Yum! Brands.

Which are the specialist AR market vendors in the foodservice industry?

The specialist AR market vendors in the foodservice industry are Diner, HoloLamp, Neosentec, NSF International, peAR Technologies, Poplar Studio, The Glimpse Group, and The Village Co.

AR Market Report Overview

Market size (Year – 2020) Nearly $7 billion
CAGR (Growth Rate) >35%
Forecast period 2020-2030
Value chains Semiconductors, components, devices, platforms, and apps & content.
Key foodservice companies Dine Brands Global, Domino’s, McDonald’s, Restaurant Brands International, Sodexo, Starbucks, Wendy’s, and Yum! Brands
Specialist AR vendors Diner, HoloLamp, Neosentec, NSF International, peAR Technologies, Poplar Studio, The Glimpse Group, and The Village Co

Scope

  • Foodservice will use AR as a utility and as an entertainment tool.
  • Investment in AR will drive brand exposure and engagement.
  • AR will play an important role in the future of work.

Reasons to Buy

  • Position yourself for success by understanding how AR can help to solve the major challenges for the foodservice industry, such as COVID-19, ESG, and economic uncertainty.
  • Source the leading, and specialist vendors of AR technologies for the foodservice industry. Discover what each vendor offers, and who some of their existing clients are.
  • Quickly identify attractive investment targets in the foodservice industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
  • Gain a competitive advantage in the foodservice industry over your competitors by understanding the potential of AR technologies in the future.

3D Systems
6D.ai
8th Wall
AAC Technologies
ABB
Accuvein
Adlens
Adobe
Aeriel AI
Affectiva
AI.Reverie
Akamai
Algorithmia
Alibaba
Alphabet
Alsea
Alteryx
AMA Xpert Eye
Amazon
Ambarella
AMD
AmRest
Analog Devices
Apple
Applebee's
Applied Materials
AR.js
Aramark
ARGear
Arm
Arreverie
ARShow
ARToolkit
Aryzon
Asus
AT&T
Atheer
Augment
Autodesk
Autogrill
Avegant
AVEVA
Ayasadi
BAE Systems
Baidu
Bandai Namco
BBK Electronics
BigML
Blippar
Blu Wireless
Blue Frog Robotics
Boeing
Bosch
Boston Dynamics
Brain Power
Brinker
Broadcom
Burger King
BYD
Byju
Cadence
Camerai
CareAR
Carl Zeiss
Caspar.ai
Catchoom
CBAK Energy Technology
CFA Properties
Chipotle
Chukong Technologies
Cirrus Logic
Cisco
Clarifai
Cloudwalk
Cobalt Robotics
Coca Cola
Cognex
CognitiveScale
Comcast
Compass
Composite
Converse
Daqri
Darden Restaurants
Dassault Systèms
Data Robot
David São Paulo
DDB Australia
De Beers
DeepAR
Dev Clever Holdings
DHL
DigiLens
Diligent Robotics
Diner
Dispelix
Doctor's Associates (Subway)
Dolby Labs
Domino's
dotData
Dynapack
eBay
Ecovacs
Elbit Systems
ElliQ
EON Reality
Epic Games
EssilorLuxottica
Extality
Eyelights
F5 Networks
Facewatch
Fastly
Festo
Fit Analytics
Flybits
Goertek
Gravity Jack
Groove Jones
Groq
Grub Lab
GSMArena
H20.ai
Himax
Holo Surgical
HoloLamp
Huawei
Hugging Face
Hyperconnect
IBM
IC Helmet
iFlytek
Ikea
ImagineOptix
INDE
Inditex
Infineon
Inspire Brands
Intel
Intellectsoft
International House of Pancakes
Iristick
iRobot
Jam City
Jarvish
JBKnowledge
JD.com
John Lewis
Jollibee Foods Corp
Jorjin
jsDelivr
Kapanu
Kasisto
KFC
Kinicho
Kioxia
KNIME
KnuEdge
La Tagliatella
Leica
Lemnis
Lenovo
Leonard Green & Partners
LetinAR
LG Chem
LG Innotek
LivePerson
LLVision
Lockheed Martin
L'Oréal
Lumus
Magic Leap
Magnolia Bakery
Mantis Vision
Match Group
MathWorks
Matterport
Maxst
McDonald's
MediaTek
Mega1
Megvii
Meta
Micron
Microsoft
Microvision
Mimi
Miso Robotics
Mojo Vision
Movable Ink
Nanya Tech
Neato Robotics
Neosentec
NetEase
Netflix
Neurala
Nexon
Next Games
NexTech AR
Niantic
Nikkei Asia
Nintendo
Noordwest Hospital Group
North
Northrop Grumman
nReal
NSF International
NuEyes
Nvidia
NXP Semiconductors
Occipital
OliveX
Olympus
Omnivision
Onirix
OnSemi
Oppo
Oracle
Orca Health
Osram
Panasonic
Panera Bread Company
Papa John's
PCCW Solutions
peAR Technologies
Percepti Labs
Phononic
Pizza Hut
PlayCanvas
PMD
Poplar Studio
PTC
Qorvo
QReal
Qualcomm
RapidMinder
RealWear
RE'FLEKT
Renesas
Resolution Games
Restaurant Brands International
Robotiq
Rokid
Rovio Entertainment
Saagara
Samsung Electronics
Samsung SDI
SAS
Schlumbgerer
ScopeAR
Seiko Epson
Semusi
Sennheiser
Sensata
SenseTime
SentiAR
Sephora
Seven & I Holdings
Shake Shack
Sherp.ai
Shopify
Siemens
Sighthound
Simplot Foodservice
Sixense
SK Hynix
Skyworks
Snaappy
Snap
Sodexo
Softbank
Sony
SoundHound
Spaces
SparkCognition
Spatial
Square Enix
StackPath
Starbucks
STMicroelectronics
Surgalign Holdings
Svrf
Synopsys
Taco Bell
Target
TDK
TeamViewer
Tencent
Teradyne
Texas Instruments
The Glimpse Group
The Gores Group
The Home Depot
The Village Co
ThirdEye
Threedy.ai
Tim Hortons
Toshiba
Touch Surgery
Transition Technologies Capital Group
Tsinghua Unigroup
TSMC
Ubimax
Ubiquity6
UltraLeap
Unity
Universal Display
Upskill
USound
Varjo
Veative Labs
Vertebrae
ViacomCBS
ViewAR
Vipaar
Viscopic
Visionstar
Visometry
Visual Live 3D
VividQ
Vivo
Vuzix
Wahaca
Walmart
Walt Disney
Wave Computing
WaveOptics
WayRay
Wendy's
Whitbread
Whodat
Wikitude
Wolfram
Xerox
Xiaomi
Xloong
Xrhealth
Xzimg
Yangtze Memory
Yum! Brands
Zappar
Zapworks
Zoom

Table of Contents

Contents

Executive Summary      

Augmented Reality Value Chain             

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps and content

Foodservice Challenges

The Impact of Augmented Reality on Foodservice          

Case Studies     

Data Analysis   

  • Market size and growth forecasts
  • Mergers and acquisitions
  • Patent trends
  • Company filings trends
  • Social media trends
  • Augmented reality timeline

Companies

  • Leading augmented reality adopters in foodservice
  • Leading augmented reality vendors
  • Specialist augmented reality vendors in foodservice

Sector Scorecard

  • Foodservice sector scorecard

Glossary            

Further Reading             

Our Thematic Research Methodology   

About GlobalData         

Contact Us        

Frequently asked questions

Augmented Reality (AR) in Foodservice – Thematic Research thematic reports
Currency USD
$995

Can be used by individual purchaser only

$1,995

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Augmented Reality (AR) in Foodservice – Thematic Research was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Augmented Reality (AR) in Foodservice – Thematic Research in real time.

  • Access a live Augmented Reality (AR) in Foodservice – Thematic Research dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.