Augmented Reality (AR) in Retail and Apparel – Thematic Intelligence

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Augmented Reality (AR) in Retail and Apparel Thematic Report Overview

Augmented reality (AR) allows the user to see the real world overlaid with digital data. A few retailers use this technology to address evolving consumer preferences helping them gain a competitive advantage, address evolving consumer preferences, and adapt to emerging trends. The adoption of AR technology helps improve both online and in-store offerings. Many consumers preferred online shopping due to the shift to e-commerce during the pandemic.  AR can place digital overlays on items in real-life scenarios allowing users to visualize how the item they wish to purchase would look in their home environment or on themselves.

The AR in retail and apparel thematic intelligence report gives you an in-depth insight into the AR market and the impact it has on the retail and apparel industry. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the retailers have responded to the impact of AR on their operations. The report identifies the key market players and the competitive landscape of retail & apparel companies within the AR theme.

Report Pages 54
Regions Covered Global
Value Chain ·        Semiconductors

·        Components

·        Devices

·        Platforms

·        Applications and Content

Leading AR Adopters ·        IKEA

·        L’Oréal

·        LVMH

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AR in Retail and Apparel - Value Chain Analysis

The AR value chain is split into five segments – semiconductors, components, devices, platforms, and applications and content.

Semiconductors: Semiconductors can be further segmented into Central Processing Units (CPU), Graphics Processing Units (GPUs), Vision Processing Units (VPUs), Image Processors, Communication Chips, Micro-Electromechanical Systems (MEMS), and Memory Chips. Qualcomm is the leading player in the AR central processing unit (CPU) space, primarily due to its strong position in the smartphone market.

AR Value Chain Analysis

AR Value Chain Analysis

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Leading AR Adopters in Retail and Apparel

A few of the leading companies currently deploying AR are:

  • IKEA
  • L’Oréal
  • LVMH

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Retail Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Retail Sector Scorecard– Thematic Screen

Retail Sector Scorecard– Thematic Screen

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Scope

  • This report identifies those companies most likely to succeed in a world filled with disruptive threats.
  • The report predicts how each theme will evolve and identifies the leading and disrupting companies.
  • The report covers the augmented reality theme.

Reasons to Buy

  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
  • Develop and design your corporate strategies through an in-house expert analysis of artificial intelligence by understanding the primary ways in which this theme is impacting the retail industry.
  • Stay up to date on the industry’s major players and where they sit in the value chain.
  • Identify emerging industry trends to gain a competitive advantage.

Alibaba
Alphabet
Amazon
Apple
Avataar
Banuba
ByteDance
Groove Jones
Holition
Ikea
L’Oréal
LVMH
Magic Leap
Marks & Spencer
Meta
Microsoft
NexTech AR Solutions
Niantic
Nike
Qualcomm
Quytech
Samsung Electronics
Snap
Scandit
Sephora
Tencent
Trillenium
Unity Technologies
Vuzix
Walmart
Warpin Reality
Zappar

Table of Contents

Executive Summary

Players

Retail and Apparel Challenges

The Impact of AR on Retail and Apparel

Case Studies

Market Size and Growth Forecasts

Signals

AR Value Chain

Companies

Sector Scorecards

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently asked questions

Augmented Reality (AR) in Retail and Apparel – Thematic Intelligence thematic reports
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