Augmented Reality (AR) in Sport – Thematic Intelligence

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Augmented Reality (AR) in Sport Thematic Report Overview

Augmented reality (AR) is establishing itself in specific areas of sport. For instance, the AR line of scrimmage in the NFL was premiered by ESPN in 1998. There are always new and creative applications for augmented reality being announced. In October 2023, AT&T and Gallaudet University debuted the first 5G AR helmet for deaf American Football players. Major sports organizations will adopt augmented reality (AR) more widely and sophisticatedly as 5G becomes more widely available.  The most accessible and profitable AR integration opportunities are found in fan experiences on mobile devices and in broadcasting.

The ‘augmented reality (AR) in Sport’ thematic intelligence report gives you an in-depth insight into the augmented reality theme and how it will impact the sport sector. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the Sport sector has responded to the impact of this theme on their operations. The report identifies the key market trends that will shape the AR theme over the coming years and gives an insight into the market players and the competitive landscape within the theme.

Report Pages 60
Regions Covered Global
Value Chain ·        Semiconductors

·        Components

·        Devices

·        Platforms

·        Apps & Content

Leading Adopters in Sport and Payments ·        Bundesliga

·        CBS Sports

·        ESPN

·        International Olympic Committee (IOC)

·        Los Angeles Rams

Leading AR Vendors ·        Alibaba

·        Alphabet

·        Amazon

·        Apple

·        ByteDance

Leading AR Vendors in Sport & Payments ·        ARound

·        Brainstorm

·        Immersiv.io

·        INDE

·        Visualise

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Augmented Reality (AR) in Sport - Value Chain Analysis

The augmented reality value chain consists of the semiconductors, components, devices, platforms, and apps & content.

Semiconductors: Semiconductors are one of the key battlegrounds in AR today. Until 2018, AR device makers primarily relied on powerful smartphone and PC chips, but Qualcomm’s introduction of the XR1 AR and VR-specific chipset changed all that. Subsequently, in NUM0, Qualcomm launched the XRNUM1G platform. Although no new AR-specific silicon has arrived on the market since the launch of the XRNUM2G, chipmakers are striving to improve their existing capabilities. They are focusing on enhancing screen resolution, frame rates, processing speed, and connectivity to meet the evolving requirements of AR technology.

Augmented Reality Value Chain Analysis

Augmented Reality Value Chain Analysis

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Augmented Reality (AR) in Sport - Leading Companies

A few of the leading augmented reality adopters in sport are:

  • Bundesliga
  • CBS Sports
  • ESPN
  • International Olympic Committee (IOC)
  • Los Angeles Rams

 A few of the leading companies making their mark within the AR theme are:

  • Alibaba
  • Alphabet
  • Amazon
  • Apple

ByteDance A few of the specialist AR vendors in the sport sector are:

  • ARound
  • Brainstorm
  • io
  • INDE
  • Visualise

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Application Software Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our power sector scorecard has one screens which is a thematic screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

Sporting Federations Sector Scorecard – Thematic Screen

Sporting Federations Sector Scorecard – Thematic Screen

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Scope

  • This report provides an overview of the augmented reality (AR) theme and looks at its impact on the sport sector.
  • The report predicts how AR in sport will evolve and identifies the leading companies in this space, as well as those falling behind.
  • It includes selected case studies highlighting who is innovating in sport, using AR.
  • The report also includes a comprehensive data analysis, including market size and growth forecasts for AR.

Key Highlights

  • Scientific overview of augmented reality (AR) in Sport.
  • Studies of emerging technological trends and their broader impact on the market.
  • Analysis of the various military and civilian hypersonic technologies programs currently under development, their history, and projections on future development initiatives.

Reasons to Buy

  • Determine potential investment companies based on trend analysis and market projections.
  • Gaining an understanding of the market challenges and opportunities surrounding the Augmented Reality (AR) in Sport theme.
  • Understand how spending on augmented reality (AR) in sport will fit into the overall market and which spending areas are being prioritized.

AAC Technologies
Adidas
Adobe
Akamai
Alibaba
Alphabet (Google)
Amazon
Ambarella
AMD
Analog Devices
Apple
Arm
Around
Asics
AT&T
Autodesk
Avegant
Barcelona
BBC Sport
BOE Technology
Bosch
Bowmo
Brainstorm
Broadcom
Bundesliga
BYD
ByteDance
CBS Sports
Cfph
Chyron
Cognex
Comcast
CSM
Dassault Systèmes
Dev Clever
DigiLens
Disguise
Dolby Labs
Epic Games
ESPN
F5
FEI
FIA
FIBA
FIFA
FIG
FIS
FIVB
Gallaudet University
Genius Sports
Glimpse Group
Goertek
Graph Blockchain
Himax
Huawei
ICC
Immersal
Immersiv.io
INDE
Infineon
Intel
Intema by MTS
International Game Technology
International Olympic Committee
IPC
ITF
ITTF
Juventus FC
KINS Technology
Largan Precision
LBE BidCo
Leica
Lenovo
LG Electronics
Lockheed Martin
Los Angeles Rams
Lululemon
Lumus
Magic Leap
Manchester United FC
Match Group
Medtronic
Mercedes
Meta
Micron
Microsoft
MLB
MLS
NBA
NexTech AR
Nexus Technologies
NFL
NHL
Niantic
Nickelodeon
Nike
Northrop Grumman
Nvidia
NXP Semiconductors
Oppo
Panasonic
PGA Tour
PMD
Portland Trail Blazers
Princess Cruises
PTC
Qorvo
Qualcomm
RealWear
Rokid
Samsung Electronics
SeeYA Technology
Seiko Epson
Sennheiser
SK Hynix
Sky Sports
Skyworks
Snap
Sony
Spotify
Square Enix
STATSports
STMicroelectronics
Surgalign Holdings
TDK (InvenSense)
TeamViewer
Tencent
The Gores Group
ThirdEye
T-Mobile
UCI
UEFA
United States Golf Association
Unity Technologies
Verizon
Visualise
Vizrt
Vuzix
Walt Disney
Warner Bros. Discovery
World Aquatics
World Athletics
World Rowing
World Rugby
wTVision
WWE
Xreal

Table of Contents

Executive Summary

Players

Sport Challenges

The Impact of AR on Sport

Case Studies

Augmented Reality Timeline

Market Size and Growth Forecasts

Signals

AR Value Chain

Companies

Sector Scorecards

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently asked questions

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