Augmented Reality (AR) in Travel and Tourism – Thematic Intelligence

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Published: April 04, 2024 Report Code: GDTT-TR-S122-TH

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Augmented Reality (AR) in Travel and Tourism Thematic Report Overview

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. As AR develops, it will help tourists have a better travel experience. It can perform various functions that reduce stress for travelers and enable a more informative journey. Translating signage, wayfinding, and checking luggage size are a few of the ways through which AR can improve the traveling experience.

The ‘augmented reality (AR) in travel and tourism’ thematic intelligence report gives an in-depth insight into the augmented reality theme and how it will impact the travel and tourism sector. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the travel and tourism sector has responded to the impact of this theme on their operations. The report also identifies the key market trends that will shape the AR theme over the coming years and gives an insight into the market players and the competitive landscape within the theme.

Report Pages 55
Regions Covered Global
Value Chain ·        Semiconductors

·        Components

·        Devices

·        Platforms

·        Apps & Content
Leading Adopters in Travel and Tourism ·        Airbnb

·        Airport Authority Hong Kong

·        easyJet

·        Sydney Airport
Leading AR Vendors ·        Alibaba

·        Alphabet (parent company of Google)

·        Amazon

·        Apple

·        ByteDance
Leading Specialist AR Vendors in Travel and Tourism ·        Augmented.City

·        Cesium

·        Lumus

·        TeamViewer

·        Zumoko
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Augmented Reality - Value Chain Analysis

The augmented reality value chain consists of the semiconductors, components, devices, platforms, and apps & content.

Apps & Content: Content is a major area of concern for AR companies. Gaming is a fertile ground for AR but gaming companies struggle to create novel content. Meanwhile, general apps (e.g., maps), e-commerce (e.g., furniture and cosmetic try-ons), and social media (e.g., Snapchat and Instagram filters) are fast becoming growth avenues.

Media houses and e-commerce companies have been early adopters of AR, while healthcare, engineering, and military organizations also use the technology. Microsoft and PTC among others are investing in AR development platforms to support firms through the AR implementation process. Start-ups such as Re’flekt, Scope AR, and Atheer have also joined the race.

Augmented Reality Value Chain Analysis

Augmented Reality Value Chain Analysis

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Augmented Reality (AR) in Travel and Tourism - Leading Companies

A few of the leading augmented reality adopters in travel and tourism:

  • Airbnb
  • Airport Authority Hong Kong
  • easyJet
  • Sydney Airport

 A few of the leading vendors making their mark within the AR theme are:

  • Alibaba
  • Alphabet (parent company of Google)
  • Amazon
  • Apple
  • ByteDance

The leading specialist AR vendors in the travel and tourism sector are:

  • City
  • Cesium
  • Lumus
  • TeamViewer
  • Zumoko

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Attraction Operators Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our power sector scorecard has three screens: A thematic screen, a valuation screen, and a risk screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Attraction Operators Sector Scorecard – Thematic Screen

Attraction Operators Sector Scorecard – Thematic Screen

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Key Highlights

  • Scientific overview of augmented reality (AR) in travel and tourism.

  • Studies of emerging technological trends and their broader impact on the market.

  • Analysis of the various military and civilian hypersonic technologies programs currently under development, their history, and projections on future development initiatives.

Reasons to Buy

  • Determine potential investment companies based on trend analysis and market projections.

  • Gaining an understanding of the market challenges and opportunities surrounding augmented reality (AR) in travel and tourism theme.

  • Understand how spending on augmented reality (AR) in travel and tourism will fit into the overall market and which spending areas are being prioritized.

3D Sound Labs
8th Wall
AAC Technologies
Air France
Airbnb
Airport Authority Hong Kong
AITA
Alibaba
Alphabet (Google)
Amazon
AMD
Apple
Arm
Augmented.City
Bowmo
British Airways
ByteDance
Capital One
Cesium
Cognex
Dectraland
Disney
Dubai International Airport
Dubai Tourism
easyJet
Emirates
Epic Reality
Etihad Airways
FedEx
Glimpse Group
Goertek
Hamad International Airport
Huawei
IBM
Intel
Kinicho
KINS Technology
Knossos 3D Experience
LBE BidCo
LG Electonics
Lufthans
Lufthans Technik
Lumus
Magic Leap
Match Group
MediaTek
Meta
Microsoft
National Theatre
NexTech AR
Niantic
Nvidia
Oriental Land
Panasonic
Puy du Fou
Qatar Airways
Qualcomm
Royal Commission of AlUla
Samsung Electronics
Sennheiser
Singapore Changi Airport
Synopsys
Teamview (Upskill)
Tencent
Texas Instruments
TikTok
Tivoli
Uber
United Parks & Resorts
Unity
Usound
Visit Singapore
Vuzix
Zumoko

Table of Contents

Executive Summary

Players

Travel and Tourism Challenges

The Impact of AR on Travel and Tourism

Case Studies

Augmented Reality Timeline

Market Size and Growth Forecasts

Signals

M&A trends

Patent trends

Company filing trends

Hiring trends

Augmented Reality Value Chain

Semiconductors

Components

Devices

Platforms

Apps and content

Companies

Sector Scorecard

Attration operators sector scorecard

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently asked questions

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