ASEAN Destination Tourism Insight Report Including International Arrivals, Domestic Trips, Key Source/Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2023 Update
ASEAN Destination Tourism Insight Report Overview
The ten ASEAN member nations have a very strong, varied tourism product offering, attracting a variety of potential tourists. Furthermore, all ten of the ASEAN member countries have begun to invest in developing their tourism product offering and promotional activities. Proximity to large and growing Asian markets and high-expenditure markets as well as emerging source markets in the Middle East can create increasing opportunities for the destination tourism market.
The ASEAN destination tourism market research report provides an analysis of destination markets, infrastructure, attractions, main and emerging source markets, as well as risks and opportunities in the ASEAN region. The report also explores the types of travelers that visit the region and provides a SWOT analysis.
ASEAN Destination Tourism Market Trends
The COVID-19 pandemic interrupted strong growth in international arrivals to the ASEAN region and exposed dependency on Chinese tourists. Many factors contributed to the growth of ASEAN tourism in 2019, including ASEAN’s heritage and natural attractions, improved tourist facilities, affordable connectivity, a rising consumer class, and geographic proximity to China and India. The pandemic has only highlighted to what extent ASEAN and China’s tourism industries are coupled together, and Asia-Pacific tourism will continue to be held back until China reopens outbound travel.
Solo-travelers, groups, families, and couples are all attracted to the ASEAN countries for its natural and cultural tourism, diverse activities on offer and often affordable travel experience. However, couples accounted for the largest share of inbound travelers in 2022.
International Arrivals to ASEAN Member Countries (thousands)
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ASEAN Destination Tourism Market Segmentation by Tourism Types
The key types of tourism in the ASEAN destination tourism market are sun and beach tourism, gastronomy tourism, and eco-tourism.
Sun and Beach Tourism: Out of the ten ASEAN member countries, nine have an extensive coastline and several thousand islands. Hence, there is a strong sun and beach tourism offering in the ASEAN region as well as ample opportunity to attract visitation with beach destinations. Thailand, the Philippines, and Indonesia have all become well-known beach destinations, with offerings for both high-end and budget travelers. There is also latent potential in member countries such as Brunei and Myanmar to attract sun and beach tourism. Laos is the only landlocked country in the ASEAN region, traversed by the Mekong River and known for its mountainous terrain, French colonial architecture, hill tribe settlements, and Buddhist monasteries. However, destinations that are not close to the sea can exploit a beach, a river, or a lake view.
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ASEAN Destination Tourism Market – Competitive Landscape
The key players in the ASEAN destination tourism market are SpringAirways, Myanmar Airways, Lao Airlines, royal Brunei Airlines, AirAsia X, Bangkok Airways, Scoot, Lion Air, Citilink, Thai Airways, and Singapore Airlines.
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ASEAN Destination Tourism Market Report Overview
| Key Tourism Types | Sun and Beach Tourism, Gastronomy Tourism, and Eco-Tourism |
| Leading Players | SpringAirways, Myanmar Airways, Lao Airlines, royal Brunei Airlines, AirAsia X, Bangkok Airways, Scoot, Lion Air, Citilink, Thai Airways, and Singapore Airlines |
Segments Covered in the Report
ASEAN Destination Tourism Types Outlook (2023)
- Sun and Beach Tourism
- Gastronomy Tourism
- Eco-Tourism
Scope
This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case the ASEAN region.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
- Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines, and hotel developments.
- Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Key Players
Frequently Asked Questions
The key types of tourism in the ASEAN destination tourism market are sun and beach tourism, gastronomy tourism, and eco-tourism.
Solo-travelers, groups, families, and couples are all attracted to the ASEAN region for its natural and cultural tourism, diverse activities on offer, and often affordable travel experience.
Factors that contributed to the growth of ASEAN tourism in 2019 include ASEAN’s heritage and natural attractions, improved tourist facilities, affordable connectivity, a rising consumer class, and geographic proximity to China and India.
Some of the leading players in the ASEAN destination tourism market are SpringAirways, Myanmar Airways, Lao Airlines, royal Brunei Airlines, AirAsia X, Bangkok Airways, Scoot, Lion Air, Citilink, Thai Airways, and Singapore Airlines.
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