AT&T’s Sports Sponsorship Strategy and the Impact of COVID-19
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Detailed profile of AT&T's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
Detailed examination of AT&T's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
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Detailed profile of AT&T's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
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