Augmented Reality Adoption Trends – Report Bundle (9 Reports)

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Technology has always transformed how we work and live. They make our lives easier and more efficient, and AR is the next step in that process. While AR is making strides in consumer markets, its potential impact on human performance is even greater in industrial settings. The application of AR can be found in several industries like insurance, healthcare, and foodservice, among others.

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1- Thematic Research: Augmented Reality in Retail and Apparel

The leading adopters of AR in the retail and apparel industry are technology-focused and is residing primarily in the e-commerce domain. Brands like Zara are launching AR displays to attract more shoppers to their stores. Using the Zara app, a customer can hold their phone up to a sensor and can view models wearing clothes from different Zara ranges and make purchases. M&A activities in the AR market are increasing, with access to technology being one of the primary drivers for most deals. As the industry seeks more engaging and immersive experiences, 3D visualization, collaboration solutions, and hardware providers are prime acquisition targets.

AR Value Chain Analysis

For more insights on AR value chains, download a free report sample

Report 2: Thematic Research: Augmented Reality in Automotive

The augmented reality (AR) market size was valued at $7 billion in 2020 and is expected to achieve a CAGR of more than 35% between 2020-2030. AR can play a variety of useful roles in vehicles. AR enables more precise guidance based on the actual road layout in front of the driver by superimposing navigation instructions on real-world images. Consumers are more concerned about interacting with shared surfaces owing to the COVID-19 pandemic. As a result, the demand for systems that allow users to interact without making physical contact will rise in the coming years. AR is expected to play an important role in the onboarding of information and entertainment systems in autonomous vehicles in the future.

AR Market Analysis by End Users

To gain more information about the AR market forecast, download a free report sample

Report 3- Thematic Research: Augmented Reality in Banking

The AR market size was valued at $7 billion in 2020 and is expected to grow at a CAGR of more than 35% during 2020-2030. The leading AR adopters in the banking sector are companies that develop their AR apps and content or those that collaborate with leading AR vendors who specialize in AR platforms and AR hardware. BNP Paribas announced in 2019 that it will introduce an immersive, augmented reality experience initiative that will provide customers with virtual in-person banking. Understanding the technological implications of AR for product and experience design will assure that customer behavior does not change the banking channels’ capabilities in times to come.

AR Market Value Chains

For more value chain analysis in the AR market, download a free report sample

Report 4- Thematic Research: Augmented Reality in Construction

The AR market size was valued at $8.6 billion in 2021 and is expected to achieve a CAGR of more than 37% during 2021-2030. The adoption of AR in construction is in a nascent stage. However, AR use cases are rapidly becoming a reality owing to the increased implementation of precursor technologies such as building information modeling (BIM) and cloud infrastructure. Moreover, AR has the capability to improve construction site safety. Since it is not fully immersive, operatives will be able to view a construction site while using AR to identify potential hazards.

AR Software Revenue Analysis by Type

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Report 5- Thematic Research: Augmented Reality in Consumer Goods

Social distancing measures, as well as health concerns exacerbated by the pandemic, have significantly altered how consumers shop and supply chains operate. These changes have made AR solutions a more valuable investment for consumer firms. These days, consumer firms are using AR packaging to advertise the sustainable credentials of their products. They are also using AR packaging to portray how their products are made. These easily accessible AR experiences can make companies’ supply chains more transparent and highlight how well the product performs in terms of sustainability. Generally, adding AR features like AR packaging and AR try-on solutions to consumer products makes them more ‘digitally smart’.

AR Market Analysis by End Users

For more end user insights into the AR market, download a free report sample

Report 6- Thematic Research: Augmented Reality in Defense

Augmented Reality (AR) is increasingly being used in battlefield applications for pilots and infantry for enhancing a soldier’s situational awareness and reaction times. AR training provides a wider range of simulated environments, circumstances, and variables while also being safer than learning battlefield skills on the battlefield. This reduces the risk of soldiers being injured and expensive military equipment being damaged by trainees. The US has issued most of the tenders in AR in the defense sector over the last three years. Moreover, the UK, Canada, Australia, and India provide tenders in fields like surveillance, operations, engineering, and training.

AR Market Analysis by Platforms

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Report 7- Thematic Research: Augmented Reality in Foodservice

AR will be a significant technology in the future of foodservice work, supporting operational efficiency and increasing productivity. As consumer lifestyles continue to transform digitally, foodservice companies must invest in technologies that raise their company profile and keep up with relevant trends like social media, environmental, social, and governance (ESG), and the metaverse, among others. For example, the foodservice industry can use AR to improve ESG strategies by reducing food waste and cutting carbon footprints. Furthermore, AR-enabled employee food preparation training can aid in reducing food waste by increasing product accuracy.

AR Software Market Analysis by Type

For more type insights into the AR software market, download a free report sample

Report 8- Thematic Research: Augmented Reality in Healthcare

The most promising use cases for AR are in assisting healthcare providers, particularly in surgical assistance and professional training. AR has primarily been used in niche applications within manufacturing, sales, and marketing for pharmaceuticals and medical devices. AR tools can improve the precision and safety of medical procedures by superimposing visualizations on patients’ bodies. Using AR tools, doctors can explain upcoming procedures to patients, which will improve their confidence and compliance. Additionally, by performing AR simulations of chronic conditions like rheumatoid arthritis, migraine, or diabetes, physicians can offer more sympathy to patients alongside identifying potential areas for improvement.

AR Medical Devices Pipeline Products Market Analysis by Equipment Type

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Report 9- Thematic Research: Augmented Reality in Insurance

Underwriters can use AR to simulate real-life disasters like flooding and landslides and estimate potential damage. AR can also be used by insurers to decipher insurance plans for customers, simplifying the often-complicated process of understanding and selecting the right plan. Customers’ lack of trust in insurance companies can be mitigated by increased transparency and clarity. Apart from raising risk awareness, insurers are using AR to create entertaining marketing ploys and interactive advertising campaigns that are more likely to engage younger generations than traditional brochures.

Key Players in the AR Value Chain

For more insights into the AR market, download a free report sample

 

Key Players - Augmented Reality in Retail and Apparel – Thematic Research

  • ASOS

  • Auchan

  • Best Buy

  • Burberry

  • Foot Locker

  • Home Depot

  • Ikea

  • Inditex (Zara)

  • JD.com

  • John Lewis


Key Players - Augmented Reality in Automotive - Thematic Research

  • BMW

  • Continental

  • Daimler

  • Alibaba

  • Alphabet

  • Amazon

  • Blippar

  • DigiLens

  • Envisics


Key Players - Augmented Reality in Banking – Thematic Research

  • Axis Bank

  • BBVA

  • BNP Paribas

  • Citibank

  • CommBank

  • Apple

  • ByteDance

  • Magic Leap

  • Meta

  • 3rockAR

  • Blippar

  • Plain Concepts


Key Players - Augmented Reality in Construction – Thematic Research

  • AECOM

  • Bechtel

  • Doosan

  • Hyundai Engineering & Construction

  • Microsoft

  • Niantic

  • Qualcomm

  • Argyle

  • Augview

  • Cyclops AR

  • Dalux


Key Players - Augmented Reality in Consumer Goods - Thematic Research

  • Anheuser Busch InBev

  • Estee Lauder

  • L’Oréal

  • Nestlé

  • PepsiCo

  • Blippar

  • Perfect Corp

  • Poplar Studio

  • XMReality

  • Zappar


Key Players - Augmented Reality in Defense – Thematic Research

  • Apple

  • ByteDance

  • Magic Leap

  • Meta

  • Microsoft

  • Augmenti

  • BAE Systems

  • Elbit Systems

  • Leonardo


Key Players - Augmented Reality in Foodservice - Thematic Research

  • Dine Brands Global

  • Domino's

  • McDonald's

  • Restaurant Brands International

  • Snap

  • Tencent

  • Unity

  • Diner

  • HoloLamp

  • Neosentec

  • NSF International


Key Players - Augmented Reality in Healthcare - Thematic Research

  • Microsoft

  • Niantic

  • Qualcomm

  • Samsung Electronics

  • AccuVein

  • Aira

  • Apprentice.io

  • Arspectra

  • Atheer


Key Players - Augmented Reality in Insurance – Thematic Research

  • Allianz

  • AXA

  • Tokio Marine Holdings

  • USAA

  • Tencent

  • Unity

  • Vuzix

  • AiBorne Tech

  • Blippar

  • SightCall


Table of Contents

Thematic Research: Augmented Reality in Retail & Apparel (2021)

Executive Summary – Brief overview of the Augmented Reality theme in Retail & Apparel industry            

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Retail Challenges – Key challenges facing the retail sector            

The Impact of Augmented Reality on Retail – Focus areas on AR for retail & apparel sector  

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers And Acquisitions
  • Patent Trends
  • Hiring Trends
  • Social Media Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Retail and Apparel
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Retail and Apparel

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on retail sector           

  • Retail Sector Scorecard

Glossary            

Further Reading             

Our Thematic Research Methodology   

About GlobaldData       

Contact Us

Thematic Research: Augmented Reality in Automotive 

​Executive Summary – Brief overview of Augmented Reality theme in Automotive

AR Value Chain – Detailed information on GlobalData defined Augmented Reality value chain         

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps and content

Automotive Challenges – Key challenges facing the automotive sector. 

The Impact of AR on Automotive – Focus areas on AR for the automotive sector

Case Studies – Examples of AR implementation within the automotive sector

Data Analysis – Augment Reality market-related data and insights

  • Market size and growth forecasts
  • Mergers and acquisitions
  • Mergers and acquisitions in automotive
  • Partnerships in automotive
  • Patent trends
  • Company filings trends
  • Hiring trends
  • Social media trends
  • AR timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality in Automotive theme

  • Leading AR adopters in automotive
  • Leading AR vendors
  • Specialist AR vendors in automotive

Sector Scorecard – GlobalData’s scorecards highlighting the impact of Augmented Reality in Automotive theme on various sectors

  • Future mobility sector scorecard
  • Parts and tires sector scorecard
  • Vehicle manufacturing sector scorecard

Glossary            

Further Reading             

Our Thematic Research Methodology   

 About GlobalData        

 Contact Us  

Thematic Research: Augmented Reality in Banking

Executive Summary – Brief overview of the Augmented Reality theme in Banking industry            

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Banking Challenges – Key challenges facing the Banking sector   

The Impact of Augmented Reality on Banking – Focus areas on AR for Banking sector 

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers And Acquisitions
  • Patent Trends
  • Company Filings Trends
  • Social Media Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Banking
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Banking

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on Banking sector      

  • Retail Banking Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us 

Thematic Research: Augmented Reality in Construction

Executive Summary – Brief overview of the Augmented Reality theme in Construction industry    

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Construction Challenges – Key challenges facing the Construction sector 

The Impact of Augmented Reality on Construction – Focus areas on AR for Construction sector        

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers and Acquisitions
  • Company Filings Trends
  • Hiring Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Construction
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Construction

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on Construction sector            

  • Construction Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us

Thematic Research: Augmented Reality in Consumer Goods

Executive Summary – Brief overview of the Augmented Reality theme in Consumer Goods industry           

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Consumer Goods Challenges – Key challenges facing the Consumer Goods sector  

The Impact of AR on Consumer Goods – Focus areas on AR for Consumer Goods sector     

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers and Acquisitions
  • Mergers and Acquisitions in Consumer Goods
  • Partnerships in Consumer Goods
  • Hiring Trends
  • Company Filings Trends
  • Social Media Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Consumer Goods
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Consumer Goods

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on Consumer Goods sector     

  • Consumer Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us

Thematic Research: Augmented Reality in Defense

Executive Summary – Brief overview of the Augmented Reality theme in Defense industry            

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Defense Challenges – Key challenges facing the Defense sector   

The Impact of Augmented Reality on Defense – Focus areas on AR for Defense sector 

Case Studies – Examples of AR implementation   

Industry Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers and Acquisitions
  • Mergers and Acquisitions in ADS
  • Partnerships
  • Patent Trends
  • Company Filings Trends
  • Hiring Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Defense
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Defense

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on Defense sector      

  • Retail Defense Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us

Thematic Research: Augmented Reality in Foodservice

Executive Summary – Brief overview of the Augmented Reality theme in Foodservice industry      

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Foodservice Challenges – Key challenges facing the Foodservice sector    

The Impact of Augmented Reality on Foodservice – Focus areas on AR for Foodservice sector         

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers And Acquisitions
  • Patent Trends
  • Company Filings Trends
  • Social Media Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Foodservice
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Foodservice

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on Foodservice sector

  • Foodservice Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us     

Thematic Research: Augmented Reality in Healthcare

Executive Summary – Brief overview of the Augmented Reality theme in healthcare industry        

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Healthcare Challenges – Key challenges facing the Healthcare sector       

The Impact of AR on Healthcare – Focus areas on AR for Healthcare sector             

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers And Acquisitions
  • Company Filings Trends
  • AR Hiring Trends
  • AR Social Media Trends
  • AR Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Healthcare
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Healthcare

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on healthcare sector 

  • Healthcare Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us     

Thematic Research: Augmented Reality in Insurance

Executive Summary – Brief overview of the Augmented Reality theme in Insurance industry          

Augmented Reality Value Chain – Detailed information on GlobalData defined Augmented Reality value chain  

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Insurance Challenges – Key challenges facing the Insurance sector           

The Impact of AR on Insurance – Focus areas on AR for Insurance sector 

Case Studies – Examples of AR implementation   

Data Analysis – Augmented Reality market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers And Acquisitions
  • Partnerships in the Insurance Sector
  • Company Filings Trends
  • Hiring Trends
  • Social Media Trends
  • Augmented Reality Timeline

Companies – List of leading companies and their competitive positions in the Augmented Reality theme   

  • Leading Augmented Reality Adopters in Insurance
  • Leading Augmented Reality Vendors
  • Specialist Augmented Reality Vendors in Insurance

Sector Scorecard – GlobalData’s scorecards highlighting the impact of the Augmented Reality theme on Insurance sector   

  • Life Insurance Sector Scorecard
  • Non-life Insurance Sector Scorecard

Glossary            

Further Reading             

| Our Thematic Research Methodology

| About GlobalData      

| Contact Us     

Frequently asked questions

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