Australia Sports Broadcasting Media (Television and Telecommunications) Landscape

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The Australia telecom and pay-TV services market size was valued at $19.2 billion in 2020. The market is expected to grow at a CAGR of more than 2% during the forecast period. The market growth will be supported by growth across mobile data, mobile voice, fixed broadband segments.

The Australia media landscape market report provides an overview of the television and telecom market about sports broadcasting in Australia today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Australia television & telecom services market overview

Australia television & telecom services market overview

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What are the different types of TV and telecom services in the Australian television & telecom services market?

TV services, SVOD services, mobile services, and fixed-broadband services, are the different types of TV & telecom services in the Australian television & telecom services market.

TV services market in Australia

The television household penetration rate in Australia is high, with more than 90% of Australian homes owning at least one television set. Pay-TV household penetration will decrease by 2025 due to subscription loss in the DTH segment. Furthermore, the growing popularity of OTT video alternatives such as Netflix has been hampering the growth of the pay-TV service market in Australia.

IPTV was the leading platform to deliver pay-TV services in Australia in 2020. It is expected that IPTV subscriptions will grow at a sluggish rate primarily due to improving fixed broadband infrastructure in the country and growing adoption of multiplay packages with integrated IPTV service.

SVOD services market in Australia

The surge in SVOD sign-ups in Australia was driven by two factors. Firstly, the COVID-19 lockdowns meant that Australians spent more time at home seeking entertainment. Secondly, the launch of the Walt Disney Company’s video streaming service Disney+ at the end of 2019 made an immediate impact on the market. SVOD subscriptions will continue to grow over the forecast period.

Mobile services market in Australia

Handset subscriptions will remain the dominant device category through 2025. However, the handset subscription share will decline by 2025 as the subscription share of the M2M/IoT services will increase. This growth will be driven by an uptake in M2M/IoT solutions such as asset management, fleet tracking, remote monitoring, telehealth, etc.

Over the forecast period, Australia’s smartphone subscription penetration of the population will fall by 2025. While smartphone subscriptions will grow due to the availability of easy, installment schemes, device bundled plans, and SIM-only plans promoted by MNOs, the subscription growth rate will be smaller compared to the population growth rate, hence the fall in penetration.

Fixed-broadband services market in Australia

Total fixed broadband lines in Australia will increase by 2025 end, supported by growth in FTTH and fixed wireless lines on the back of ongoing efforts by the Australian government in expansion of FTTX broadband networks to the underserved areas of the country.

Fiber will continue to be the leading technology to deliver fixed broadband services in Australia over 2020 2025. Its growth can be largely attributed to the government investment in upgrading and expanding Australia’s national broadband network (NBN), a wholesale-only, open-access broadband network, to new areas of the country with FTTX.

Australian television & telecom services market, by service

Australian television & telecom services market, by service

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Which are the key companies in the Australian television & telecom services market?

The key companies in the Australian television & telecom services market are Telstra, Optus, TPG Telecom (incl. iiNet), Amaysim, Vocus, and Foxtel.

Australian television & telecom services market, by key companies

Australian television & telecom services market, by key companies

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Market report scope

Market size (2020) $19.2 billion
CAGR >2%
Forecast period 2020-2025
Key services TV Services, SVOD Services, Mobile Services, and Fixed-broadband Services
Key companies Telstra, Optus, TPG Telecom (incl. iiNet), Amaysim, Vocus, and Foxtel

 Scope

  • 4G is the leading mobile technology in Australia. Over the forecast period, we expect 4G’s share to drop due to migration to 5G services.
  • Fiber will continue to be the leading technology to deliver fixed broadband services in Australia over 2020-2025.

Reasons to Buy

  • This sports broadcasting media report offers a thorough, forward-looking analysis of the Australian television and telecom markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Australian pay-TV, SVOD, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 25 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

ABC
BeIN Sports
ESPN
Foxtel
iiNet
Kayo
Netflix
Nine Entertainment
Optus
SBS
Seven West Media
Telstra
TPG Telecom
ViacomCBS

Table of Contents

Population and household context

Television services market

SVOD services market

Mobile services market: Handsets

Fixed broadband services market: Residential

Competitive landscape

Data tables

Frequently asked questions

Australia Sports Broadcasting Media (Television and Telecommunications) Landscape thematic reports
Currency USD
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