Australia Destination Tourism Insight Report including International Arrivals, Domestic Trips, Key Source / Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2022 Update

The beauty and wildlife are major selling points for Australia, attracting millions of local and international tourists each year. It boasts a unique environment that cannot be found anywhere else in the globe due to its geographical position, making it a one-of-a-kind destination. The nature and animals of Australia are highlighted in marketing efforts. Many sites have also reacted to changing market trends and efforts by emphasizing sustainable tourism. Tourism Australia and the government both promote this plan by awarding accreditation to enterprises that satisfy specific criteria.

Moreover, Australia is deeply embedded in Western popular culture. These pop culture icons highlight Australia’s laid-back lifestyle, friendliness, and camaraderie, making the country more appealing. Over the years, Australia has created various programs and films that have been distributed to many nations across the world.

The Australia Destination Tourism Insight market research report explores the types of travelers that visit the region as well as a SWOT analysis.

Key Trends in the Australia Destination Tourism Market

The administration of Australia chose a cautious approach to commercial flights due to the pandemic. Despite the pandemic diminishing in many parts of the world, the country had rigorous commercial flying regulations in place until 2022. In recent years, lone travelers have dominated Australia’s tourist business, accounting for more than half of all inbound visitors. Australia has evolved into a hot spot for backpackers, offering a variety of activities that cater to the solitary traveler industry. Adventure, wildlife, and city tourism all play a role in attracting these sorts of travelers. Australia’s diverse range of activities including adventure activities and attractions is an important component in attracting group travelers as well.

Tourism corporations and organizations have already expanded their investments in encouraging domestic tourism. Australia’s tourism body has invested extensively in domestic tourism, seeing it as a valid strategy to assist the tourism sector in the near term. The strategic emphasis on domestic tourism is related to the significantly earlier anticipated recovery of domestic tourism (2022) over inbound visitation (2024). The advertising campaign emphasizes the great outdoors and Australia’s vast environment.

Key Destination Focus in the Australia Destination Tourism Market

The key destination focus in the Australia destination tourism market are Great Barrier Reef Marine Park, Bondi Beach, Blue Mountains National Park, Uluru-Kata Tjuta National Park, Daintree National Park, and Sydney Opera House. 

Great Barrier Reef Marine Park

The Great Barrier Reef Marine Park is a large multi-use Marine Park that supports a variety of activities such as commercial marine tourism, fishing, ports and shipping, leisure, scientific study, and Indigenous traditional usage.

Bondi Beach

Bondi’s broad white-sand crescent is one of Australia’s most recognizable beaches. Surfers are drawn to the consistent waves, while brave residents bathe in the Iceberg’s Ocean pool all year. The clifftop Bondi to Coogee Coastal Walk, with its stunning vistas, is popular with walkers and joggers.

Blue Mountains National Park

The Blue Mountains National Park is a large area west of Sydney, Australia, that is part of the Great Dividing Range. Trails run through bushland to the Giant Stairway, which descends to Jamison Valley and is home to lyrebirds and red rosella parrots.

Key Types of Holidays in the Australia Destination Tourism Market

The key types of holidays in the Australia tourism market are sun and beach holidays, visiting friends and relatives, city breaks, cultural, adventure/sports tourism, gastronomical, multi-stop trip, eco holiday, cruise, wellness/medical, religious, wedding, and LGBTQIA+.

Australia Destination Tourism Market, by types of holidays

For more types of holiday insights, download a free report sample

For more types of holiday insights, download a free report sample

The key players in the Australia destination tourism market are Jetstar, Qantas airlines, Mantra group, Rydges Hotels and Resorts, Intrepid travel, and Flight center.

Market report overview

Scope

This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Australia.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines, and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.