Australian Open, 2023 – Event Analysis
Australian Open 2023 Event Analysis Report Overview
The Australian Open has a lucrative broadcast deal in place with the Australian broadcaster Nine Network. 26 broadcast deals were struck overall for media rights to show Australian Open 2023 across the world. The most common length of deal that brands have agreed with the Australian Open is for one year. There are 28 brands that have partnered with the Australian Open for the 2023 tournament.
The Australian Open 2023 analysis report provides a detailed overview of the key facts and events which took place in Australia over the past month. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolios of the men’s and women’s singles Australian Open champions.
Australian Open 2023 – Broadcasters
The current media rights of the Australian Open are with the free-to-air commercial broadcaster, Nine Network. Their deal with the Grand Slam tournament was agreed in March 2018, resulting in Seven losing the rights to the tournament which they held since 2013. Nine Network’s deal also gives the broadcaster the rights to Australia’s Davis and Fed Cup ties. Additionally, in September 2021, it was announced that Discovery Sports had reached an agreement with Tennis Australia to broadcast the Australian Open live and exclusive on a pan-Europe basis till 2031.
Australian Open 2023 - Sponsorship Portfolio
The tournament sponsors for Australian Open 2023 are Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren, among others. The tournament’s biggest annual sponsorship deal is with the automotive manufacturer Kia. The international hotel chain Marriott, serve as the tournament’s official hotel partner. Additionally, the most popular deal length signed by brands to be associated with the Australian Open is one year.
Australian Open Sponsorship Analysis by Deal Values, 2023 (%)
To know more about the Australian Open sponsors, download a free report sample
Australian Open 2023 Event Analysis Report Overview
| Leading Sponsors | Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren |
Scope
This report provides:
- An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing.
- An analysis of the 2023 Australian Open sponsors and the estimated annual values. Information regarding the events’ ticketing and attendance figures, as well as the competition’s prize-money is also included.
Reasons to Buy
For those wanting an in-depth analysis of how the 2023 Australian Open performed, in the sense of both business and popularity.
Key Players
Table of Contents
List of Tables
Frequently Asked Questions
The current media rights of the Australian Open in Australia are with Nine Network and Discovery Sports.
The tournament sponsors for Australian Open 2023 are Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren, among others.
The Australian Open 2023 tournament’s biggest annual sponsorship deal is with the automotive manufacturer Kia.
The international hotel chain Marriott serves as the Australian Open’s official hotel partner in 2023.
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