Austria Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights
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Austria Beer and Cider Market Report Overview
The Austria beer and cider market size was LCU4.3 billion in 2022 and the market is expected to register a CAGR of less than 1% during 2023-2028.
Austria Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The Austria beer and cider market research report provides detailed data analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Market Size (2022) | LCU4.3 billion |
CAGR (2023-2028) | <1% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Metal
· Glass · PET |
Key Packaging Types | · Can
· Bottle · Keg |
Leading Brands | · Gösser
· Puntigamer · Zipfer · Stiegl · Wieselburger · Schwechater |
Leading Companies | · Brau Union AG
· Stieglbrauerei · Egger Getraenke · Ottakringer |
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Austria Beer and Cider Market Segmentation by Distribution Channels
The on-premise channel dominated the market by value in 2022.
The key distribution channels in the Austria beer and cider market are off-premise and on-premise. Volume sold for “immediate consumption” at the point of purchase including the EDA (eating, drinking, and accommodation) is included in the on-premise segment. However, the off-premise segment dominated the volume share. The segment comprises volumes of beer and cider sold for “subsequent consumption” away from the place of purchase through traditional and modern retail channels, convenience, and e-commerce stores.
Austria Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Austria Beer and Cider Market Segmentation by Packaging
Bottles were the most preferred packaging type in 2022.
The key packaging types in the Austria beer and cider market are can, bottle, and keg. The bottle had the major market volume share in 2022. The key packaging materials in the Austria beer and cider market are metal, glass, and PET. The metal packaging material had the major market volume share in 2022.
Austria Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Austria Beer and Cider Market – Top Brands
Gösser was the leading brand with the highest value in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Austria beer and cider brands. Some of the leading brands in the Austria beer and cider market are –
- Gösser
- Puntigamer
- Zipfer
- Stiegl
- Wieselburger
- Schwechater
Austria Beer and Cider Market Analysis by Brands, 2022 (%)
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Austria Beer and Cider Market – Competitive Landscape
Brau Union AG held the largest Austria beer and cider market share in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Austria beer and cider companies. Some of the leading companies in the Austria beer and cider market are –
- Brau Union AG
- Stieglbrauerei
- Egger Getraenke
- Ottakringer
Austria Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Austria Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)
- On-Premise
- Off-Premise
Austria Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)
- Metal
- Glass
- PET
Austria Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)
- Can
- Bottle
- Keg
Scope
a) Annual inflation was high at 8.6% in 2022, mainly owing to the rise in energy prices in the wake of the Russia–Ukraine conflict1. As a result, consumers were forced to curtail their discretionary expenditure, impeding the demand for premium beer and cider.
b)The year 2022 was one of the warmest years on record in Austria. The higher than usual temperatures boosted the demand for beer and cider, which are generally consumed chilled.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Austrian beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Austrian beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Stieglbrauerei
Egger Getraenke
Ottakringer
Obermurtaler Brauerei Genossenschaft
Zwetti
Table of Contents
Frequently asked questions
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What was the Austria beer and cider market size in 2022?
The beer and cider market size in Austria was LCU4.3 billion in 2022.
-
What is the Austria beer and cider market growth rate?
The beer and cider market in Austria is expected to register a CAGR of less than 1% during 2023-2028.
-
Which was the leading distribution channel in terms of value in the Austria beer and cider market in 2022?
The leading distribution channel in terms of value in the Austria beer and cider market was on-premise in 2022.
-
Which was the leading packaging material in the Austria beer and cider market in 2022?
The leading packaging material in the Austria beer and cider market was metal in 2022.
-
Which was the leading packaging type in the Austria beer and cider market in 2022?
The leading packaging type in the Austria beer and cider market was the bottle in 2022.
-
Which are the leading brands in the Austria beer and cider market?
Some of the leading brands in the Austria beer and cider market are Gösser, Puntigamer, Zipfer, Stiegl, Wieselburger, and Schwechater, among Others.
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Which are the leading companies in the Austria beer and cider market?
Some of the leading companies in the Austria beer and cider market are Brau Union AG, Stieglbrauerei, Egger Getraenke, and Ottakringer.
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