Austria Foodservice Market Size and Trends by Profit and Cost Sector Channels, Consumers, Locations, Key Players, and Forecast, 2020-2024

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"Austria – The Future of Foodservice to 2024” published by GlobalData provides extensive insight and analysis of the Austrian Foodservice market over the next five years (2019-2024) and acts as a vital point of reference for operators or suppliers. The report includes:

The overall value of the Austrian foodservice profit sector grew at a CAGR of 2.3% between 2014 and 2019 and had a value of EUR14.2 billion in 2019.

Growth of the profit sector in the Austrian foodservice market in recent years has been predominantly driven by the improved labor market, a decrease in the unemployment rate supported domestic demand, and a corresponding increase in foreign tourism. Both sales and transactional growth are expected to contract during 2019-2024, as the economic climate, will be negatively affected by COVID-19 leading to a contraction in consumer spending.

The full-service restaurant continues to be the largest foodservice channel, accounting for 34.9% of sales across the profit sector. Accommodation stood second by revenue, with a value of EUR3.3 billion of the overall market by revenue driven by growing both domestic and international tourism sector.

Overview of Austria's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Austria's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and Pubs, Clubs and Bars) within Austria's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Austrian population.

Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.


– The foodservice profit sector in Austria grew at a notable CAGR of 2.3%, from EUR12.6 billion in 2014 to EUR14.2 billion in 2019. In recent years, the growth of the profit sector in the Austrian foodservice market has been predominantly driven by the improved labor market, a decrease in the unemployment rate supported domestic demand, and a corresponding increase in foreign tourism, which rose by 3% in 2019 to record levels of 46.18 million1. In addition, the change of consumer preferences from city street food to shopping malls and outlet brands supported the foodservice profit sector growth during the review period.

– Both transactions and outlets in the overall Austrian foodservice market grew at a CAGR of 0.9% each during 2014-2019, it is anticipated that transactions and outlets to grow at a decelerated CAGR of 0.2% each over the forecast period. In 2020, the number of transactions will be significantly affected by the dip in tourism, which contributes a significant part of Austria’s foodservice profit sector. Furthermore, flat outlet growth rate is due to increasing market saturation, with consumers being given an abundance of choice between restaurant brands, formats, and cuisine types. However, foodservice outlet presence in shopping centers will continue to increase in Austria.

– According to an annual index compiled by the Economist Intelligence Unit, the capital of Austria, Vienna, has repeatedly been voted the most livable city in the world. In November 2019, the Austrian government imposed 100% smoke-free laws that ban smoking in all indoor and public places such as bars, cafés, and workplaces. Due to this legislation introduced by the government consumers may decrease their duration of time, used by them for socializing in cafés and restaurants. Thereby, negatively affecting the growth rate of the profit sector during the forecast period.

– Traditional eating habits are still dominant in the country, with independent restaurants and dine-in occasions defining the marketplace to a significant extent. While home deliveries have emerged in recent years, they still account for a marginal share, and chains are making inroads although primarily in the major cities across the country.

Reasons to Buy

– Specific forecasts of the foodservice market over the next five years (2019-2024) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR and Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.

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Table of Contents

Table of Contents


Report Guide

Executive Summary

Macroeconomic Context

Macroeconomic overview

Population and demographic highlights

Monthly household income distribution

Introducing the Consumer Segments

Consumer segment profiles and key identification metrics

Segment engagement overview in four key profit sector channels

Profit Sector Metrics

Key metric highlights

Value share and growth by channel

Outlets and transactions growth by channel

Operator buying volumes and growth by channel

Channel historic and future growth dynamics

Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)

Summary and key take-out


Key players

Key consumers




What next?

Full Service Restaurants (FSR)

Summary and key take-out


Key consumers




What next?

Coffee & tea shop

Summary and key take-out


Key players

Key consumers




What next?

Cost Sector Metrics

Cost operator trends – historic and future growth

Data and channel share breakdown


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