Babies, Children, and Pets Products Sector Landscape – Consumer Behavior, Innovations, News and Deals Analysis

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The global baby care products market was valued at $96.73 billion in 2020 and is projected to grow at a CAGR of more than 5% during the forecast period 2021-2023. The global baby, children, and pet care market is expected to continue a steady increase from 2019 to 2023. Value increasing more than volume is a sign of price rises in the sector as a whole, though at the category level some will maintain stable prices as others experience premiumization. An increase in pet adoption during the pandemic will certainly impact future growth in the pet care category. From 2021 to 2023, the CAGR value for the pet care sector is expected to outpace volume in all regions.

Overview of global babies, children, and pets care products marketOverview of global babies, children, and pets care products market

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What are the market dynamics of the global babies, children, and pets care products market?

Consumer eco-consciousness has heightened the efforts of corporations like Mars, which has taken an important step in its efforts to reduce virgin plastics use across its packaging in an effort to build a circular economy where no packaging becomes waste. Innovation is driven by new formulation, as well as ingenious packaging and tapping into new markets. Dove’s new range comes with packaging that features positive messages and provides access to interactive body confidence resources. The health trend also manifests in the addition of vitamins, probiotics, or other immunity-boosting or digestion-aiding ingredients to babies’ and children’s products.

When consumers are asked how COVID-19 has impacted their spending preferences for the pet care products, the overall distribution of responses are relatively constant across regions, with products made by foreign or global brands being the most popular due to their reach. Foreign/global brands are slightly more popular in baby care and child care products showcasing consumers preference for familiar and trust-worthy products specially when it comes for products for their kids.

Hypermarkets and supermarkets are the most preferred channel for people shopping in the category, followed by online retailers. Many consumers prefer the former channel for the purchase of both baby and child care products (36%) and products for pets (41%). The second most popular for either is the online retailer channel, with 20% of consumers choosing this channel for both categories. Pharmacies are also among the primary channels for baby care products, with 9% of respondents opting for the location.

What are the different regions covered in the global babies, children, and pets care products market?

By volume, Asia is set to record the highest growth rate in pet care, while growth in the Middle East and North Africa looks promising. In terms of value, pet care products market in the Western Europe is projected to grow at faster pace during the forecast period.

Global babies, children, and pets care products market, by regionGlobal babies, children, and pets care products market, by region

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What are the key categories of the global babies, children, and pets care products market?

The global babies, children, and pets care products market is categorized in to baby care and pet care products segments. Baby milks is the biggest category, poised for a steady growth across the forecast period in both value and volume terms. Baby toiletries (in million units) are also projected to grow steadily. Baby cereals account for a small share of the volume and will continue to do so over the coming years. The baby wet meals segment is also poised for consistent growth across years, albeit from a small volume with a lot of innovations coming up in the sector. With use of premium and fresh ingredients this segment is set to attract consumers looking for good-quality food items for their children even at a premium price.

Dog food is the largest category in both value and volume terms and is set to grow rapidly in the next few years. The growth will be further supported by the rise in demand for pets during the global pandemic. Cat food is the second largest category and is set to grow rapidly as well. Another interesting category is the pet supplements category, which is poised to grow rapidly in value terms as consumers are more aware and hence are conscious of their pets’ health.

Global babies, children, and pets care products market, by categories

Global babies, children, and pets care products market, by categories

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Which are companies covered in the global babies, children, and pets care products market report?

Key companies that are mentioned in the report are Unilever, Mars, Danone, Nestle, and Nature’s one.

Global babies, children, and pets care products market, by key players

Global babies, children, and pets care products market, by key players

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Market report scope

Market Size (year – 2020) $96.73 billion (baby care products)
Growth rate (CAGR) >5% (baby care products)
Base year 2020
Forecast year 2021-2023
Key categories Baby care and pet care
Key companies covered in report Unilever, Mars, Danone, Nestle, and Nature’s one

This report provides an overview of the market characteristics and shopping behavior driving innovation in the sector.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
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Unilever
Mars
Danone
Nestle
Nature's one

Table of Contents

Table of Contents

Sector Landscapes: Products for Babies, Children, and Pets

Industry overview

News analysis

Shopping behavior

Deals analysis

Innovation analysis

Take-outs

Appendix

Frequently asked questions

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