Baby Food in Denmark

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The per capita consumption of commercial baby food in Denmark is low due to a continuing allegiance to traditional methods of feeding and a marked preference for offering puréed versions of home cooked family meal to infants. This is a preference encouraged by the Danish health authorities, which have taken measures to encourage parents to feed home-made food to their babies and infants, and decrease their reliance on commercial products. Research conducted by Nestlé comparing the Swedish and Danish baby food market has confirmed this. In Sweden 75% of children aged 0-2 years are fed industrially prepared baby food compared with just 23% of Danish children.

Scope

Consumption of commercially produced baby food in 2015 represented a drop of 3.6% over 2009. Market value at current prices has risen by 11.9. In real terms, value sales of baby food in 2015 were 1.8% higher than in 2009.

Milks constitute the largest sector in value terms. Consumption of baby milks increased by 3.6% between 2009 and 2015. The second largest sector in value terms is wet meals.

Denmark is a significant exporter of baby food, and although export levels fell sharply in 2010, in 2011 exports picked up again and have subsequently expanded significantly year on year.

Sales of baby food are dominated by the grocery sector, with increasing numbers of parents looking for the convenience of purchasing baby foods along with the weekly shopping, and in the face of reduced disposable incomes, discount retailers have raised their profile in the sale of baby food.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Semper AB
Hipp
Nestlé Danmark A/S
Arla Foods

Table of Contents

Introduction

Executive summary

Definitions

Background to the Market

Births

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals & dry meals

Baby meals

Drinks

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Semper AB

Hipp

Nestlé Denmark A/S

Arla Foods

Distribution

Retail structure

Baby Food Retailing

Economic background

Economic background

Key macro-economic forecasts

Prospects and forecasts

Birth and population projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About Canadean

Frequently asked questions

Baby Food in Denmark thematic reports
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