Baby Food in Denmark
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The per capita consumption of commercial baby food in Denmark is low due to a continuing allegiance to traditional methods of feeding and a marked preference for offering puréed versions of home cooked family meal to infants. This is a preference encouraged by the Danish health authorities, which have taken measures to encourage parents to feed home-made food to their babies and infants, and decrease their reliance on commercial products. Research conducted by Nestlé comparing the Swedish and Danish baby food market has confirmed this. In Sweden 75% of children aged 0-2 years are fed industrially prepared baby food compared with just 23% of Danish children.
Consumption of commercially produced baby food in 2015 represented a drop of 3.6% over 2009. Market value at current prices has risen by 11.9. In real terms, value sales of baby food in 2015 were 1.8% higher than in 2009.
Milks constitute the largest sector in value terms. Consumption of baby milks increased by 3.6% between 2009 and 2015. The second largest sector in value terms is wet meals.
Denmark is a significant exporter of baby food, and although export levels fell sharply in 2010, in 2011 exports picked up again and have subsequently expanded significantly year on year.
Sales of baby food are dominated by the grocery sector, with increasing numbers of parents looking for the convenience of purchasing baby foods along with the weekly shopping, and in the face of reduced disposable incomes, discount retailers have raised their profile in the sale of baby food.
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Nestlé Danmark A/S
Table of Contents
Background to the Market
Baby cereals & dry meals
Production and trade
Nestlé Denmark A/S
Baby Food Retailing
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Additional data tables
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