Baby Food in Denmark

All the vital news, analysis, and commentary curated by our industry experts.

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Published: August 01, 2016 Report Code: BF147MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The per capita consumption of commercial baby food in Denmark is low due to a continuing allegiance to traditional methods of feeding and a marked preference for offering puréed versions of home cooked family meal to infants. This is a preference encouraged by the Danish health authorities, which have taken measures to encourage parents to feed home-made food to their babies and infants, and decrease their reliance on commercial products. Research conducted by Nestlé comparing the Swedish and Danish baby food market has confirmed this. In Sweden 75% of children aged 0-2 years are fed industrially prepared baby food compared with just 23% of Danish children.

Scope

Consumption of commercially produced baby food in 2015 represented a drop of 3.6% over 2009. Market value at current prices has risen by 11.9. In real terms, value sales of baby food in 2015 were 1.8% higher than in 2009.

Milks constitute the largest sector in value terms. Consumption of baby milks increased by 3.6% between 2009 and 2015. The second largest sector in value terms is wet meals.

Denmark is a significant exporter of baby food, and although export levels fell sharply in 2010, in 2011 exports picked up again and have subsequently expanded significantly year on year.

Sales of baby food are dominated by the grocery sector, with increasing numbers of parents looking for the convenience of purchasing baby foods along with the weekly shopping, and in the face of reduced disposable incomes, discount retailers have raised their profile in the sale of baby food.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Semper AB
Hipp
Nestlé Danmark A/S
Arla Foods

Introduction

Executive summary

Definitions

Background to the Market

Births

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals & dry meals

Baby meals

Drinks

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Semper AB

Hipp

Nestlé Denmark A/S

Arla Foods

Distribution

Retail structure

Baby Food Retailing

Economic background

Key macro-economic forecasts

Prospects and forecasts

Birth and population projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About Canadean

Table

Table 1: Birth & Population Trends, 2005-2015

Table 2: Penetration of Industrially Prepared Baby Food by Age Group, 2008

Table 3: Ready Made Baby Food: Usage Patterns, 2008

Table 4: Marriage & Divorce Trends, 2009–2014

Table 5: Births Outside Marriage, 2009–2015

Table 6: Live Births by Age of Mother, 2009–2014

Table 7: Women In Employment (’000), by Age Group, 2009–2014

Table 8: Proportion of Children Exclusively Breastfed in Denmark: 2012–2014

Table 9: Proportion of Children Exclusively Breastfed: 2012–2014

Table 10: Breastfeeding and Introduction of Complementary food in Danish Infants

Table 11: Market Size, 2015, & Growth Rates, 2009–2015

Table 12: Baby Food: Manufacturer Shares, Value, %, 2008–2015

Table 13: Baby Food: Manufacturer Shares by Sector, %, 2015

Table 14: Projected Market Size, 2021, & Growth Rates, 2015–2021

Table 15: Baby Milks: Sector Trends, 2009–2015

Table 16: Baby Milks: Per Capita Expenditure & Consumption, 2009–2015

Table 17: Baby Milks: Segmentation by Stage, % Volume, 2010–2015

Table 18: Baby Milks: Segmentation – Powder & Liquid, % Volume, 2007-2015

Table 19: Baby Milks: Brand Price Positioning Analysis, Grocery Outlets, 2015

Table 20: Baby Milks: Brand Price Positioning Analysis, Pharmacy Outlets, 2015

Table 21: Baby Milks: Manufacturer Shares, % Value , 2009–2015

Table 22: Baby Milks: Manufacturer Shares, % Volume, 2008–2015

Table 23: Baby Cereals & Dry Meals: Sector Trends, 2009–2015

Table 24: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009–2015

Table 25: Baby Cereals: Segmentation by Type, Volume %, 2008–2015

Table 26: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2008–2015

Table 27: Baby Meals: Sector Trends, 2009–2015

Table 28: Baby Meals: Per Capita Expenditure & Consumption, 2009–2015

Table 29: Retail Sales of Organic Baby Food in Jars, 2009–2014

Table 30: Baby Meals: Manufacturer Shares, Value & Volume, %, 2008–2015

Table 31: Drinks: Sector Trends, 2009–2015

Table 32: Drinks: Per Capita Expenditure & Consumption, 2009–2015

Table 33: Baby Drinks: Manufacturer Shares, Value %, 2008–2015

Table 34: Packaged Food Sales by Channel, Kr Million, 2009–2015

Table 35: Economic Indicators, 2009–2016

Table 36: Key Macro-Economic Forecasts, 2015–2021

Table 37: Birth & Population Projections, 2009–2021

Table 38: Baby Population, Number of Babies, 2005–2021

Table 39: Baby Food: Market Value, Current Prices, 2009–2015

Table 40: Baby Food: Market Value, Constant Prices, 2009–2015

Table 41: Baby Food: Market Value, US$, 2009–2015

Table 42: Baby Food: Market Volume, Tons, 2009–2015

Table 43: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015

Table 44: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015

Table 45: Baby Food: Per Capita Expenditure, US$, 2009–2015

Table 46: Baby Food: Per Capita Consumption, Grams, 2009–2015

Table 47: Baby Milks: Sector Trends, 2009–2015

Table 48: Baby Milks: Segmentation by Stage, % Volume, 2010-2015

Table 49: Baby Milks: Segmentation by Stage, % Value, 2010-2015

Table 50: Baby Milks: Segmentation – Powder & Liquid, % Volume, 2007–2015

Table 51: Baby Milks: Segmentation – Powder & Liquid, % Value, 2007–2015

Table 52: Baby Milks: Brand Price Analysis, 2015

Table 53: Baby Cereals & Dry Meals: Sector Trends, 2009–2015

Table 54: Baby Cereals: Segmentation by Type, Volume %, 2008–2015

Table 55: Baby Cereals: Segmentation by Type, Value %, 2008–2015

Table 56: Meals: Sector Trends, 2009–2015

Table 57: Drinks : Sector Trends, 2009–2015

Table 58: Milks & Cereals: Origin of Imports, Tons, 2012–2014

Table 59: Milks & Cereals: Origin of Imports, € ’000s, 2012–2014

Table 60: Other Baby Food: Origin of Imports, Tons, 2012–2014

Table 61: Other Baby Food: Origin of Imports, € ’000s, 2012–2014

Table 62: Milks & Cereals : Export Destinations, Tons, 2012–2014

Table 63: Milks & Cereals : Export Destinations, € ’000s, 2012–2014

Table 64: Other Baby Food: Export Destinations, Tons, 2012–2014

Table 65: Other Baby Food: Export Destinations, € ’000s, 2012–2014

Table 66: Baby Food: Market Value Forecasts, Current Prices, 2015–2021

Table 67: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021

Table 68: Baby Food: Market Value Forecasts, US$, 2015–2021

Table 69: Baby Food: Market Volume Forecasts, Tons, 2015–2021

Table 70: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021

Table 71: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021

Table 72: Baby Food: Per Capita Expenditure, US$, 2015–2021

Table 73: Baby Food: Per Capita Consumption, Grams, 2015–2021

Figures

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Baby Food: Per Capita, 2009-2015

Figure 4: Baby Food: Manufacturer Shares, % Value, 2015

Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015

Figure 6: Baby Milks: Sector Trends, 2009-2015

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Figure 8: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Figure 9: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 10: Baby Meals: Sector Trends, 2009-2015

Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 12: Baby Drinks: Sector Trends, 2009-2015

Figure 13: Baby Drinks: Per Capita Expenditure & Consumption, 2009-2015

Figure 14: Milks & Cereals : Country of Origin, % Volume, Top Four, 2014

Figure 15: Milks & Cereals: Country of Destination, % Volume, Top Five, 2014

Figure 16: Baby Food: Manufacturer Shares, Value %, 2015

Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015

Figure 18: Baby Food: Market Size, 2015-2021

Figure 19: Baby Food: Market Segmentation, 2021

Figure 20: Baby Food: Per Capita, 2015-2021

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