Baby Food in Malaysia

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Published: January 01, 2017 Report Code: BF168MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

In Malaysia, the sales of baby food have increased annually in terms of both volume and value except in 2012. The total volume sold in 2016 was 12% higher than in 2010 and value in 2016 was 96.5% higher than in 2010, equivalent to an increase of 71% at constant 2010 prices. Malaysia’s strong economic performance has made commercial baby food accessible to an increasing number of parents. The rising number of births has further stimulated sales. The market is dominated by baby milks, which account for 90% of retail sales. Cereals represented 6.4%, Wet meals accounted for just 1.2% of market value. Other baby food, now consisting of rusks and snacks, took 2.6% of market value.

Scope

– Malaysia has a well-developed food production industry but its baby food industry is very small.

– Consumption of baby food in Malaysia increased by 12% since 2010 in terms of volume. Market value reached 96.5% more than in 2010, and equivalent to growth of 71% at constant prices.

– Growing-up milk has been the major growth area, and now accounts for over half of market value.

– Nestlé is the only one among main manufacturers produces cereals locally.

– Three companies dominate the market: Danone (including Dumex), Nestlé (including Wyeth), and Dutch Lady (FrieslandCampina).

– Consumption of baby food between 2016 and 2022 will grow by only 5%, but value sales will rise by 31.5% at current prices.

Reasons to Buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Danone Dumex (Malaysia) Sdn Bhd
Nestlé (Malaysia) Bhd
Dutch Lady Milk Industries Bhd (FrieslandCampina)
Mead Johnson Nutrition (Malaysia) Sdn Bhd
Fonterra Brands Malaysia Sdn Bhd
Heinz Malaysia
Snow Foods Sdn Bhd
Abbott (M) Sdn Bhd
PT Kalbe Farma

Introduction

Executive summary

Definitions

Background to the Market

Birth & population trends

Births: Birth rates

The Consumer

Socio-Demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Key features and developments

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals & dry meals

Baby meals

Other baby food

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Danone Dumex (Malaysia) Sdn Bhd

Nestlé (Malaysia) Bhd

Dutch Lady Milk Industries Bhd (FrieslandCampina)

Mead Johnson Nutrition (Malaysia) Sdn Bhd

Fonterra Brands Malaysia Sdn Bhd

Heinz Malaysia

Other Manufacturers

Distribution

Retail structure

Baby Food Retailing

Economic background

Key macro-economic forecasts

Prospects and forecasts

Prospects & Forecast

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

Table

Table 1: Birth & Population Trends, 2006-2016

Table 2: Live Births by State, 2012 & 2015

Table 3: Live Births by Ethnic Group, 2012 & 2015

Table 4: Mean Monthly Household Income by Income Group & Ethnic Group, 2009–2014

Table 5: Trends in Marriages & Divorces, 2008–2012

Table 6: Number of Women of Childbearing Age by Age Group, 2014

Table 7: Live Births by Age Group of Mother, 2012 & 2015

Table 8: Female Employment Trends, 2010–2015

Table 9: Female Employment by Age, 2015

Table 10: Breastfeeding Habits, 2006

Table 11: Market Size, 2016 & Growth Rates, 2010–2016

Table 12: Baby Food: Manufacturer Shares, Value %, 2010–2016

Table 13: Baby Food: Manufacturer Shares by Sector, %, 2016

Table 14: Projected Market Size, 2022, & Growth Rates, 2016–2022

Table 15: Baby Milks: Brand Price Positioning Analysis, 2016

Table 16: Baby Milks: Facings Allocation by Type of Packaging

Table 17: Baby Milks: Facings Allocation by Pack Size

Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010–2016

Table 19: Baby Cereals: Price Positioning, 2016

Table 20: Baby Cereals: Facings Allocation by Type of Packaging

Table 21: Baby Cereals: Facings Allocation by Pack Size

Table 22: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, % , 2010–2016

Table 23: Baby Meals: Segmentation by Type, 2010–2016

Table 24: Baby Meals: Price Positioning, 2016

Table 25: Baby Meals: Facings Allocation by Type of Packaging

Table 26: Baby Meals: Facings Allocation by Pack Size

Table 27: Baby Meals: Manufacturer Shares, Value & Volume, % 2010–2016

Table 28: Finger Foods: Price Positioning, 2016

Table 29: Finger Foods: Facings Allocation by Type of Packaging

Table 30: Finger Foods: Facings Allocation by Pack Size

Table 31: Finger Food, Manufacturer Shares, Value, 2010–2016

Table 32: Nestlé (Malaysia) Bhd: Financial Highlights, 2009–2015

Table 33: Dutch Lady Milk Industries: Financial Highlights, 2009–2015

Table 34: Packaged Food Sales by Channel, RM Million, 2009–2015

Table 35: Sales of Baby Food by Outlet Type, % Volume, 2010–2016

Table 36: Economic Indicators, 2010–2017

Table 37: Key Macro-Economic Forecasts 2016–2022

Table 38: Birth & Population Projections, 2010–2022

Table 39: Number of Women of Childbearing Age by Age Group, 2014 & 2020

Table 40: Baby Population, Number of Babies, 2005–2022

Table 41: Population by Religion & State, 2010

Table 42: Population by Ethnic Group, Age Structure & State, 2012

Table 43: Baby Food: Market Value, Current Prices, 2010–2016

Table 44: Baby Food: Market Value, Constant Prices, 2010–2016

Table 45: Baby Food: Market Value, US Dollars, 2010–2016

Table 46: Baby Food: Market Volume, Tons, 2010–2016

Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2010–2016

Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2010–2016

Table 49: Baby Food: Per Capita Expenditure, US Dollars, 2010–2016

Table 51: Baby Food: Per Capita Consumption, Grams, 2010–2016

Table 52: Baby Milks: Sector Trends, 2010–2016

Table 53: Baby Milks: Market Segmentation, Value & Volume, 2010–2016

Table 54: Baby Milks: Brand Price Analysis, 2016

Table 55: Baby Cereals: Sector Trends, 2010–2016

Table 56: Meals: Sector Trends, 2010–2016

Table 57: Other Baby Food: Sector Trends, 2010 – 2016

Table 58: Imports of Milks & Cereals by Country of Origin, Value, 2011–2015

Table 59: Imports of Milks & Cereals by Country of Origin, Volume, 2011–2015

Table 60: Imports of Other Baby Food by Country of Origin, Value, 2011–2015

Table 61: Imports of Other Baby Food by Country of Origin, Volume, 2011–2015

Table 62: Exports of Milks & Cereals by Country of Destination, Value, 2011–2015

Table 63: Exports of Milks & Cereals by Country of Destination, Volume, 2011–2015

Table 64: Exports of Other Baby Food by Country of Destination, Value, 2011–2015

Table 65: Exports of Other Baby Food by Country of Destination, Volume, 2011–2015

Table 66: Baby Food: Market Value Forecasts, Current Prices, 2016–2022

Table 67: Baby Food: Market Value Forecasts, Constant Prices, 2016–2022

Table 68: Baby Food: Market Value Forecasts, US Dollar Million, 2016–2022

Table 69: Baby Food: Market Volume Forecasts, Tons, 2016–2022

Table 70: Baby Food: Per Capita Expenditure, Current Prices, 2016–2022

Table 71: Baby Food: Per Capita Expenditure, Constant Prices, 2016–2022

Table 72: Baby Food: Per Capita Expenditure, US Dollars, 2016–2022

Table 73: Baby Food: Per Capita Consumption, Grams, 2016–2022

Table 74: Baby Food: Facings Allocation by Product Type

Figures

Figure 1: Baby Food: Market Size, 2010-2016

Figure 2: Baby Food: Market Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, % Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016

Figure 6: Baby Milks: Sector Trends, 2010-2016

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 8: Baby Milks: Market Segmentation by Type, Value & Volume, 2010–2016

Figure 9: Baby Cereals: Sector Trends, 2010-2016

Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016

Figure 11: Baby Meals: Sector Trends, 2010-2016

Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Other Baby Food: Sector Trends, 2010-2016

Figure 14: Other Baby Food: Per Capita Expenditure & Consumption, 2010-2016

Figure 15: Milks & Cereals : Country of Origin , Top Four, % Volume, 2015

Figure 16: Milks & Cereals: Country of Destination, Top Three ,% Volume, 2015

Figure 17: Baby Food: Manufacturer Shares, Value %, 2016

Figure 18: Baby Food: Manufacturer Shares, Volume %, 2016

Figure 19: Baby Food: Market Size, 2016-2022

Figure 20: Baby Food: Market Segmentation, 2022

Figure 21: Baby Food: Per Capita, 2016-2022

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