Beiersdorf – Company Overview and Analysis, 2023 Update

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Beiersdorf Company Overview

Beiersdorf AG develops and markets skin care products and self-adhesive product solutions, across multiple industries. The company’s product portfolio comprises deodorants, face care, body care, sun protection, anti-aging skincare, lip care, plasters and wound care, fragrance compositions, hand care, and hair care products. It also provides self-adhesive products and solutions for industry, craft businesses, and consumers. Beiersdorf markets its products under Nivea, Eucerin, La Prairie, Labello, Hansaplast, Florena, 8X4, Coppertone, Hidrofugal, Tesa, Skin Stories and Gammo brands. The company serves automotive, electrical engineering and electronics, printing and paper, construction, and pharmaceutical industries. Headquartered in Hamburg, Germany, the company has a presence across Europe, North America, Latin America, Africa, Asia, and Australia.

The “Beiersdorf – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Sectors ·        Cosmetics & Toiletries

·        Baby care

·        Consumer Health

·        Household Products

Key Regions ·        West Europe

·        Asia

·        North America

·        Middle East and North Africa

·        Australasia

·        Africa

·        Latin America

·        East Europe

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Beiersdorf Company Analysis by Sectors

The major sectors in which Beiersdorf deals are cosmetics & toiletries, baby care, consumer health, and household products. The company’s primary business is in the C&T industry, which accounted for more than 94% of its total sales in 2022, wherein skincare was the leading sector. Beiersdorf is benefiting from its strategic partnerships and acquisitions while ongoing initiatives in the field of technology are also contributing towards the company’s growth.

Beiersdorf Company Analysis by Sectors, 2021 (%)

Beiersdorf Company Analysis by Sectors, 2021 (%)

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Beiersdorf Company Analysis by Regions

Beiersdorf is concentrated across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. West Europe led in terms of brand sales in 2022, followed by Asia and Latin America. Beiersdorf recorded a nominal growth in sales value in 2022, driven mainly by growth in the Americas region. Other regions also recorded moderate to high growth in the year. As per countries, China was the leading market for Beiersdorf in 2022, followed by Germany and the US.

Beiersdorf Company Analysis by Regions, 2022 (%)

Beiersdorf Company Analysis by Regions, 2022 (%)

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Beiersdorf - Top Themes

The major themes in which Beiersdorf is investing are technology, research & development, ESG, Artificial Intelligence, and personalization.

Artificial Intelligence: In March 2023, Beiersdorf entered into a partnership with Automated Creative, which uses artificial intelligence (AI) to test different elements of a brand’s creative assets including messaging and visuals to improve media performance. With the Automated Creative’s technology, Beiersdorf aims to understand why an ad works with a specific audience.

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Scope

• West Europe remains the leading revenue generating region for Beiersdorf_x000D_

• Most regions are set to record slow to moderate growth in C&T during the forecast period_x000D_

• Asia and North America offer better growth prospects for Beiersdorf_x000D_

• Sentiment score declined in August 2022 compared to the score in April 2022

Key Highlights

  • West Europe remains the leading revenue-generating region for Beiersdorf.
  • Most regions are set to record slow to moderate growth in C&T during the forecast period.
  • Asia and North America offer better growth prospects for Beiersdorf.
  • Sentiment score declined in August 2022 compared to the score in April 2022.

Reasons to Buy

  • Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Company snapshot

Company overview

Sales by region and Sector

Sector forecast overview by region

Sales performance outlook

News and deals

Recruitment trends

Social media trends

Key themes

Appendix

Frequently asked questions

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