Role of Beverages – Analyzing Consumer Insights, Trends, Sustainability and Case Studies
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Role of Beverages in Foodservice Market Report Overview
Beverages can act as a key performance driver for the foodservice market. When marketed effectively, beverages can also enhance brand image and customer experience as well as increase custom and loyalty. However, beverages are often a secondary focus and underutilized in the foodservice industry. But, recent industry innovations are changing the way brands market their beverages. Brands are starting to take advantage of innovative formulations and technologies on the market to provide added-value, multi-benefit, and novel experiences.
When beverages are considered as a complement to food, the sensory, health, and sustainability credentials are improved. Soft drinks remain the focus for food service operators in the next few years. This is because it is the most valuable beverage sector in the industry as well as one of the fastest growing. Dairy, soy, and milk alternatives will grow the fastest overall for 2022-26. However, they remain relatively small in value due to lower consumption volumes.
The role of beverages in food service will help understand the challenges and opportunities for food service brands to tap into the food waste trend. This report will also give access to valuable strategic take-outs to help direct future decision-making and inform new product and service development.
Value And Growth Forecasts for Beverage Sectors in Foodservice, OSP $M, 2022–2026
To know more about the key trends in beverages in the food service market, download a free report sample
Role of Beverages in Foodservice – Trends
Operators attempting to encourage beverage sales must find benefits and features that will attract consumers away from at-home, budget-friendly options. Many consumers have kept to lockdown patterns of increased time in the comfort of their homes, buoyed by inflation creating off-putting prices in the on-premise. Nevertheless, brands can still appeal to consumers who are looking for premium or complex drinks such as cocktails and wine for social and special occasions as they are thought of as warranting indulgence or are less practical to recreate at home.
Consumers also experimented with products such as DIY cocktail kits during the pandemic so are more engaged with the processes and standards of beverages created by industry experts such as ‘mixologists’. However, for convenient beverages such as coffee, carbonates, and energy drinks, demand is still low on on-the-go occasions such as traveling/commuting as working from home remains popular.
Role of Beverages in Foodservice - Take-outs
Investment in technology increased significantly in food service in general in 2022 and beverages will have increased opportunities in this area. Automated drinks preparation is a key aspect of this as the process is typically more straightforward than food preparation and more innovative technologies are allowing for higher-quality products. Labor shortages continue to be an issue in food service so these developments will enable brands to employ fewer staff.
To know more about the key trends in beverages in food service market, download a free report sample
Scope
- Beverages are often a secondary focus and underutilized in the food service industry.
- Brands are starting to take advantage of innovative formulations and technologies on the market to provide added value, multi-benefit, and novel experiences.
- Partnerships between beverage and food service brands will help businesses weather the current economic climate.
Reasons to Buy
- Understand the challenges and opportunities for food service brands in order to tap into the food waste trend.
- Gain insight into how competitors are responding to this trend.
- Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.
Smashburger
Caravan
Enjoy
Cecilia
Leon
Costa Coffee
Little Red Door
Robert et Fils
Joe & The Juice
Gozu
Dan Murphy's
Bill's
Double Chicken Please
Paradiso
1930
Oatly
Party Fowl
Tailgate Brewery
Puesto
Codigo 1530
Stella Artois
James Beard
PepsiCo
Table of Contents
Frequently asked questions
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Which drink is the main focus for food service operators in the next few years?
Soft drinks remain the main focus for foodservice operators in the next few years.
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Why is soft drink the main focus for food service operators in the next few years?
Soft drinks remain is the main focus of the foodservice operators in the next few years because it is the most valuable beverage sector for the industry as well as one of the fastest growing.
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Which drinks will grow fastest in the forecast years?
Dairy, soy, and milk alternatives will grow the fastest overall for 2022-26.
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