The Baby Food Sector in the US, 2019

"The Baby Food Sector in the US, 2019", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the US market.

Living standards in the US are among the highest in the world. The country ranks 11th in the IMF’s world listing of GDP per capita, and after a period of recession, over the last three years or so consumer confidence has increased. However, many parents have put off raising children, and the number of births has fallen unremittingly to 3.8 million in 2018. In volume terms, consumption has fallen by 11% from 2012 to 2018, partly as a result of a lower number of births, and, in the case of baby milks, also due to higher levels of breastfeeding. On the other hand, growth in newer segments, particularly pouches, snacks, and toddler milks, has prevented even more serious decline. The infant formula market is distorted by the Federal WIC program. Growing demand for organic and non-GMO products indicates that many parents who have sufficient income are prepared to spend it on food they perceive as more beneficial for their babies.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- In 2018, sales of baby food amounted to US$ 6.9 billion, a level more or less unchanged over the past three years.

- Living standards in the US are among the highest in the world. However, many parents have put off raising children, and the number of births has fallen unremittingly to 3.8 million in 2018.

- Milks account for almost three-quarters of the value of retail sales, and wet meals for 23%.

- Conversely, wet meals have taken a larger share of spending (22.7 % in 2018, compared with 18.3% in 2012), mainly due to the trend towards more expensive organic and pouch products.

- Cereals/finger foods and drinks account for only 3.8% of overall sales, and growth here has come mainly from snacks.

- Supermarkets dominate sales of baby food, accounting for some two-thirds of infant formula sales and 60% of other baby food.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Abbott Nutrition

Mead Johnson Nutritionals

Gerber Products Co - Nestlé Infant Nutrition

Beech Nut Nutrition Corp (Hero)

Plum Organics (Campbell Soup Company)

The Hain Celestial Group ...

Abbott Nutrition

Mead Johnson Nutritionals

Gerber Products Co - Nestlé Infant Nutrition

Beech Nut Nutrition Corp (Hero)

Plum Organics (Campbell Soup Company)

The Hain Celestial Group Inc.

Happy Family Group (Danone)

Perrigo Company Plc

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Regulations

Breastfeeding Trends

Overview

Overview

Manufacturers Shares ...

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Regulations

Breastfeeding Trends

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals

Baby Meals

Baby Drinks

Production & Trade

Production

Imports

Exports

Company profiles

Abbott Nutrition

Mead Johnson Nutritionals

Gerber Products Co - Nestlé Infant Nutrition

Beech-Nut Nutrition Corp (Hero)

Plum Organics (Campbell Soup Company)

The Hain Celestial Group Inc.

Happy Family Group (Danone)

Perrigo Company Plc.

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Tables

List of Tables

Table 1: Live Birth & Population Trends, 2008-2018

Table 2: Births & Birth Rates by Ethnic Origin, 2000-2017

Table 3: Births by ...

List of Tables

Table 1: Live Birth & Population Trends, 2008-2018

Table 2: Births & Birth Rates by Ethnic Origin, 2000-2017

Table 3: Births by State, 2012-2017

Table 4: Births by Age of Mother, 2013-2017

Table 5: Number of Women of Childbearing Age, 2010 & 2016

Table 6: Working Mothers, by Ethnic Origin, 2016

Table 7: Female Employment Trends, 2011-2018

Table 8: Breastfeeding Targets by 2020

Table 9: Breastfeeding Rates, 1990-2015

Table 10: Breastfeeding Rates by State, 2015

Table 11: Breastfeeding Rates by Demographic Characteristics, %, at Birth, 2003-2015, and at Six Months, 1996-2015

Table 12: Breastfeeding Rates by Demographic Characteristics, at 12 months and Exclusively, 2015

Table 13: Summary of Breastfeeding Legislation by State, 2018

Table 14: Sector Size, 2018, & Growth Rates, 2012-2018

Table 15: Baby Food: Manufacturer Shares, Value, %, 2012-2018

Table 16: Baby Food: Manufacturer Shares by Sector, %, 2018

Table 17: Baby Milks: Category Size, 2018

Table 18: Baby Milks: Category Growth, % 2012-2018

Table 19: Infant Formula: Trends in Sector Segmentation, 2012-2017

Table 20: Infant Formula: Sector Segmentation, 2015

Table 21: Baby Milks: Segmentation, Value, % 2012-2017

Table 22: Powdered Baby Milks: Brand Price Positioning Analysis, 2018

Table 23: Baby Milks: Brand Price Positioning Analysis, Liquid, 2018

Table 24: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 25: Baby Milks: Manufacturer Shares by Segment, % Value, 2013-2015

Table 26: Powdered Formula: Leading Brands, % Value, 2010-2015

Table 27: Powdered Formula: Leading Brands, % Volume, 2010-2015

Table 28: Liquid Formula: Leading Brands, 2012-2015

Table 29: Liquid Concentrate: Leading Brands, 2013 & 2014

Table 30: Baby Cereals: Category Size, 2018

Table 31: Baby Cereals: Category Growth, % 2012-2018

Table 32: Baby Cereals & Finger Foods: Segmentation, % Value, 2012-2017

Table 33: Baby Cereals: Brand Price Positioning Analysis, 2018

Table 34: Baby Finger Foods: Brand Price Positioning Analysis, 2018

Table 35: Baby Cereals: Manufacturer/Brand Shares, %, 2012-2018

Table 36: Baby Wet Meals: Category Size, 2018

Table 37: Baby Wet Meals: Category Growth, % 2012-2018

Table 38: Baby Wet Meals: Brand Price Positioning Analysis, 2018

Table 39: Wet Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 40: Baby Drinks: Category Size, 2018

Table 41: Baby Drinks: Category Growth, % 2012-2018

Table 42: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2018

Table 43: Baby Drinks: Brand Shares, % Value, 2012-2018

Table 44: Infant Formula Sales by Outlet Type, % Value, 2011-2017

Table 45: Frequency of Infant Formula Purchase, 2008 & 2014

Table 46: Other Baby Food Sales by Outlet Type, %, 2012-2017

Table 47: Online vs. In-store Purchases, 2014

Table 48: In-store Promotion of Baby & Toddler Food by Type, 2015

Table 49: Economic Indicators, 2012-2018

Table 50: Key Macro-Economic Forecasts, 2018-2024

Table 51: Birth & Population Projections, 2008-2024

Table 52: Baby Food: Category Growth, 2018-2024

Table 53: Baby Population, Number of Babies (’000), 2008-2024

Table 54: Baby Food: Sector Value, Current Prices, 2012-2018

Table 55: Baby Food: Sector Value, Constant Prices, 2012-2018

Table 56: Baby Food: Sector Volume, ’000 Tons, 2012-2018

Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018

Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018

Table 59: Baby Food: Per Capita Consumption, Grams, 2012-2018

Table 60: Baby Milks: Sector Trends, 2012-2018

Table 61: Baby Milks: Sector Segmentation, Value & Volume, 2012-2018

Table 62: US: Infant Formula Prices, Milk Powder, September 2018

Table 63: US: Infant Formula Prices, Liquid Milk, September 2018

Table 64: Baby Cereals: Sector Trends, 2012-2018

Table 65: Baby Meals: Sector Trends, 2012-2018

Table 66: Baby Drinks: Sector Trends, 2012-2018

Table 67: Imports of Baby Food by Category, Tons, 2012-2017

Table 68: Imports of Baby Food by Category, US$ ’000, 2012-2017

Table 69: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017

Table 70: Other Baby Food: Imports by Country of Origin, 2015-2017

Table 71: Exports of Baby Food by Category, Tons, 2012-2017

Table 72: Exports of Baby Food by Category, €000, 2012-2017

Table 73: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017

Table 74: Other Baby Food: Exports by Country of Destination, 2015-2017

Table 75: Baby Food: Market Value Forecasts, Current Prices, 2018-2024

Table 76: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024

Table 77: Baby Food: Market Volume Forecasts, Tons, 2018-2024

Table 78: Baby Food: Per Capita Expenditure, Current Prices, 2018-2024

Table 79: Baby Food: Per Capita Expenditure, Constant Prices, 2018-2024

Table 80: Baby Food: Per Capita Consumption, Grams, 2018-2024

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita, 2012-2018

Figure 3: Baby Food: Sector Segmentation, 2018

Figure ...

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita, 2012-2018

Figure 3: Baby Food: Sector Segmentation, 2018

Figure 4: Baby Food: Manufacturer Shares, Value, 2018

Figure 5: Baby Food: Manufacturer Shares, Value %, 2018

Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018

Figure 7: Baby Food: Manufacturer Shares by Sector, % Value, 2018

Figure 8: Baby Milks: Category Trends, 2012-2018

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018

Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2018

Figure 11: Baby Milks: Segmentation, Value and Volume, 2012-2018

Figure 12: Baby Cereals: Category Trends, 2012-2018

Figure 13: Baby Cereals: Per Capita Expenditure & Consumption, 2012-2018

Figure 14: Baby Wet Meals: Category Trends, 2012-2018

Figure 15: Baby Wet Meals: Per Capita Expenditure & Consumption, 2012-2018

Figure 16: Baby Drinks: Category Trends, 2012-2018

Figure 17: Baby Drinks Per Capita Expenditure & Consumption, 2012-2018

Figure 18: Baby Food: Sector Size, 2018-2024

Figure 19: Baby Food: Per Capita, 2018-2024

Figure 20: Baby Food: Sector Segmentation, 2024

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