The Baby Food Sector in Taiwan, 2018

"The Baby Food Sector in Taiwan, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Taiwan market.

Western foods are now commonly found on supermarket shelves, and imported foods account for the majority of baby food brands in Taiwan. Although many mothers feed their babies home-made food, demand for commercially prepared baby foods is rising due to their convenience. According to major hypermarket RT-Mart, organic vegetable sales were 30% higher in November 2014 than in November 2013. These trends are likely to have a positive impact on the sales of organic baby food too.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- In per capita terms, consumption of baby milks has fallen steeply, by 11.3% since 2011, ending 2017. This is largely due to higher rates of exclusive breastfeeding up to 2013, coupled with concerns about product safety.

- The baby milk market in Taiwan consists almost entirely of powder products. All the products were packaged in cans, tubs, and sachets.

- The cereals category is comprised of rice-based, wheat-based, and oatmeal-based cereals, with the latter being particularly popular. These cereals are reconstituted with milk or water.

- Over half of cereals are sold in boxes, although tubs are increasingly popular. A number of cans are also available.

- The meals category comprises of wet meals, with sweet varieties thought to be slightly more widely consumed by Taiwanese babies than savory meals.

- The baby drinks category is comprised almost entirely of fruit juices, although some mineral water brands have also been identified in previous years. Apple is the most popular flavor. Most drinks are sold in bottles, but a few cartons are available.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Nestlé Taiwan Ltd

Standard Foods Corporation

Mead Johnson Nutrition (Taiwan) Ltd

Abbott Laboratories Services Corp

Taiwan Branch

Hipp

Want Want

Nestlé Taiwan Ltd

Standard Foods Corporation

Mead Johnson Nutrition (Taiwan) Ltd

Abbott Laboratories Services Corp

Taiwan Branch

Hipp

Want Want

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares ...

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Meals & Others

Baby Drinks

Production and trade

Production

Imports

Exports

Company profiles

Nestlé Taiwan Ltd

Standard Foods Corporation

Mead Johnson Nutrition (Taiwan)

Abbott Laboratories Services Corp, Taiwan Branch

Other Manufacturers

Distribution

Baby Food Retailing

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trend

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Tables

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Live Births by Region, 2012-2017

Table 3: Women of Child-Bearing Age, by Age ...

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Live Births by Region, 2012-2017

Table 3: Women of Child-Bearing Age, by Age Groups, 2011-2017

Table 4: Live Births by Age Group of Mother, %, 2012-2017

Table 5: Number of Working Women, 2011-2018

Table 6: Breastfeeding Trends among Mothers who Deliver in Baby-Friendly Hospitals

Table 7: Breastfeeding Rates by Location, 2011

Table 8: Sector Size, 2017, & Growth Rates, 2011-2017

Table 9: Baby Food: Trends in Manufacturer Shares, Value & Volume, % 2012-2017

Table 10: Baby Food: Manufacturer Shares by Category, %, 2017

Table 11: Baby Milks: Category Size, 2017

Table 12: Baby Milks: Category Growth, % 2011-2017

Table 13: Baby Milks: Facings Allocation by Pack Size

Table 14: Baby Milks: Brand Price Positioning Analysis, 2018

Table 15: Baby Milks: Manufacturer Share Trends, 2012-2017

Table 16: Baby Cereals & Dry Meals: Category Size, 2017

Table 17: Baby Cereals & Dry Meals: Category Growth, % 2011-2017

Table 18: Baby Cereals: Facings Allocation by Pack Type

Table 19: Baby Cereals: Facings Allocation by Pack Size

Table 20: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018

Table 21: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017

Table 22: Baby Meals & Finger Foods: Category Size, 2017

Table 23: Baby Meals & Finger Foods: Category Growth, % 2011-2017

Table 24: Baby Meals: Brand Price Positioning Analysis, 2018

Table 25: Finger Foods: Brand Price Positioning Analysis, 2018

Table 26: Baby Meals: Facings Allocation by Pack Type

Table 27: Baby Meals: Facings Allocation by Pack Size

Table 28: Finger Foods: Facings Allocation by Pack Type

Table 29: Finger Foods: Facings Allocation by Pack Size

Table 30: Baby Meals & Finger Foods: Manufacturer Shares, 2012-2017

Table 31: Baby Drinks: Category Size, 2017

Table 32: Baby Drinks: Category Growth, % 2011-2017

Table 33: Baby Drinks: Brand Price Positioning Analysis, 2018

Table 34: Baby Drinks: Manufacturer Shares, 2012-2017

Table 35: Sales of Baby Food by Outlet Type, 2012-2017

Table 36: Key Macro-Economic Indicators, 2011-2018

Table 37: Key Macroeconomic Forecasts, 2017-2023

Table 38: Birth & Population Projections, 2011-2023

Table 39: Number of Women of Childbearing Age by Age Group, 2017 & 2022

Table 40: Baby Population, Number of Babies, 2007-2023

Table 41: Baby Food: Market Value, Current Prices, 2011-2017

Table 42: Baby Food: Market Value, Constant Prices, 2011-2017

Table 43: Baby Food: Market Value, US$ Million, 2011-2017

Table 44: Baby Food: Market Volume, Tons, 2011-2017

Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 47: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 48: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 49: Baby Milks: Category Trends, 2011-2017

Table 50: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 51: Baby Milks - Powder: Brand Price Analysis, 2017

Table 52: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 53: Baby Meals & Others: Category Trends, 2011-2017

Table 54: Baby Drinks: Category Trends, 2011-2017

Table 55: Imports of Baby Food by Type, Value & Volume, 2011-2017

Table 56: Imports of Baby Milks & Cereals by Country of Origin, Value & Volume, 2014-2017

Table 57: Exports of Baby Food by Type, Value & Volume, 2011-2017

Table 58: Exports of Baby Milks & Cereals by Country of Origin, Value & Volume, 2013-2017

Table 59: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 60: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 61: Baby Food: Market Value Forecasts, US$ Million, 2017-2023

Table 62: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 63: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 65: Baby Food: Per Capita Expenditure, US$, 2017-2023

Table 66: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 67: Baby Food: Facings Allocation by Product Type

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure ...

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 10: Baby Milks: Sector Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals & Finger Foods: Category Trends, 2011-2017

Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Drinks: Category Trends, 2011-2017

Figure 16: Baby Drinks: Per Capita Expenditure & Consumption, 2011-2017

Figure 17: Baby Food: Sector Size, 2017-2023

Figure 18: Baby Food: Per Capita, 2017-2023

Figure 19: Baby Food: Sector Segmentation, 2023

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