The Baby Food Sector in Vietnam, 2018

"The Baby Food Sector in Vietnam, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnamese market.

Vietnamese mothers have prepared fresh food for their babies but, as the economy has developed and more women have been drawn into the urban workplace, these mothers have increasingly found they have less time to spend preparing food and to spend with their young children. This, coupled with the greater availability of prepared baby food in modern retail outlets, has fueled strong growth in the baby food sector. Vietnamese consumers are concerned about nutrition, food safety, and food quality, particularly in the wake of a number of food scares in recent years.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- Vietnam has no unified food law, but it does have a large number of food quality laws, labeling laws, and safety and hygiene laws, as well as additional quality standards which apply to infant formula.

- The baby food market includes plain cereals (wheat, oat‑based, and rice, including red rice), cereals with fruit, and dried savory dishes, which consist mainly of cereals with added pork, chicken, or fish plus vegetables. Baby cereals were packed in boxes, and in cans.

- The price of baby drinks makes them a luxury most mothers cannot afford. Both juices and teas are available, but only in a limited number of urban outlets.

- The majority of baby meals continue to be sold in jars, although a few pouches were found for the first time in 2018.

- Finger foods are mainly presented in boxes, although a few products are available in bags, tubs, and, most recently, in stand-up pouches.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Vietnam Dairy Products Joint Stock Company - Vinamilk

Abbott Nutrition Vietnam

FrieslandCampina Dutch Lady Vietnam

Mead Johnson Vietnam Company Ltd

Nestlé Vietnam Ltd.

Hipp

Danone ...

Vietnam Dairy Products Joint Stock Company - Vinamilk

Abbott Nutrition Vietnam

FrieslandCampina Dutch Lady Vietnam

Mead Johnson Vietnam Company Ltd

Nestlé Vietnam Ltd.

Hipp

Danone Vietnam Company Ltd

Bibica

DFB Hanco Nutrition

Heinz

Lactalis International

Nutifood

Saigon Food and TUV Corp

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby ...

Table of Contents

Introduction

Executive Summary

Definitions

Background

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Others

Production and trade

Production

Imports

Exports

Company profiles

Vietnam Dairy Products Joint Stock Company - Vinamilk

Abbott Nutrition Vietnam

FrieslandCampina Dutch Lady Vietnam

Mead Johnson Vietnam Company Ltd

Nestlé Vietnam Ltd

Hipp

Danone Vietnam Company Ltd

Other Manufactures

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Tables

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Urban & Rural Population, 2007-2017

Table 3: Urban & Rural Population, 2014 & ...

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Urban & Rural Population, 2007-2017

Table 3: Urban & Rural Population, 2014 & 2016

Table 4: Trends in Annual Per Capita Income, 2010-2016

Table 5: Poverty Rates by Region, 2012-2016

Table 6: Women of Childbearing Age, by Age Group, 2016

Table 7: Trends in Women's Employment, 2011-2017

Table 8: Breastfeeding Rates in Urban and Rural Hanoi, 2008-2010

Table 9: Breastfeeding Rates by Socio-Economic Criteria, 2014

Table 10: Median Duration of Breastfeeding by Socio-Economic Criteria, 2014

Table 11: Baby Food Manufacturers’ Compliance Ratings, 2016

Table 12: Sector Size, 2017, & Growth Rates, 2011-2017

Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2014-2017

Table 14: Baby Food: Manufacturer Shares by Category, %, 2017

Table 15: Baby Milks: Category Size, 2017

Table 16: Baby Milks: Category Growth, % 2011-2017

Table 17: Baby Milks: Brand Price Positioning Analysis, 2018

Table 18: Baby Milks: Facings by Pack Type, 2018

Table 19: Baby Milks: Facings by Pack Size, 2018

Table 20: Baby Milks: Manufacturer Shares, % Value & Volume, 2012-2017

Table 21: Baby Milks: Manufacturer Shares by Segment (Value), %, 2017

Table 22: First-Stage Baby Milks: Manufacturer Shares by Value, 2011-2017

Table 23: Second-Stage Baby Milks: Manufacturer Shares by Value, 2011-2017

Table 24: Third-Stage Baby Milks: Manufacturer Shares by Value, 2010-2017

Table 25: Special Dietary Baby Milks: Manufacturer Shares by Value, 2011-2017

Table 26: Baby Cereals & Dry Meals: Category Size, 2017

Table 27: Baby Cereals & Dry Meals: Category Growth, % 2011-2017

Table 28: Baby Cereals: Facings by Pack Type, 2018

Table 29: Baby Cereals: Facings by Pack Type, 2018

Table 30: Baby Cereals & Dry Meals, Brand Price Positioning Analysis, 2018

Table 31: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017

Table 32: Baby Wet Meals & Others: Category Size, 2017

Table 33: Baby Wet Meals & Others: Category Growth, % 2011-2017

Table 34: Breakdown of Sales by Product Type, 2017

Table 35: Baby Meals: Facings by Pack Type, 2018

Table 36: Baby Meals: Facings by Pack Size, 2018

Table 37: Finger Foods: Facings by Pack Type, 2018

Table 38: Finger Foods: Facings by Pack Size, 2018

Table 39: Wet Meals, Brand Price Positioning Analysis, 2018

Table 40: Finger Foods, Brand Price Positioning Analysis, 2018

Table 41: Baby Drinks, Brand Price Positioning Analysis, 2018

Table 42: Baby Wet Meals: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 43: Vinamilk: Financial Performance, 2011-2017

Table 44: Baby Food Retail Distribution by Channel, 2011-2017

Table 45: Key Macro-Economic Indicators, 2011-2018

Table 46: Key Macroeconomic Forecasts, 2017-2023

Table 47: Birth & Population Projections, 2011-2023

Table 48: Women of Childbearing Age, by Age Groups, 2016 and 2020

Table 49: Baby Population, Number of Babies ‘000, 2007-2023

Table 50: Baby Food: Market Value, Current Prices, 2011-2017

Table 51: Baby Food: Market Value, Constant Prices, 2011-2017

Table 52: Baby Food: Market Value, US$ Million, 2011-2017

Table 53: Baby Food: Market Volume, Tons, 2011-2017

Table 54: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 55: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 56: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 57: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 58: Baby Milks: Category Trends, 2011-2017

Table 59: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 60: Baby Milks - Powder: Brand Price Analysis, 2018

Table 61: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 62: Baby Meals: Category Trends, 2011-2017

Table 63: Imports of Baby Food by Category, Tons, 2011-2016

Table 64: Imports of Baby Food by Category, US$ ‘000, 2011-2016

Table 65: Baby Milks & Cereals: Trends in Imports, 2011-2016

Table 66: Baby Milks & Cereals: Imports by Country of Origin, 2014-2016

Table 67: Other Baby Food: Trends in Imports, 2011-2016

Table 68: Other Baby Food: Imports by Type, Volume & Value, 2011-2016

Table 69: Other Baby Food: Imports by Country of Origin, 2014-2016

Table 70: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 71: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 72: Baby Food: Market Value Forecasts, US$ Million, 2017-2023

Table 73: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 74: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 75: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 76: Baby Food: Per Capita Expenditure, US$, 2017-2023

Table 77: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 78: Baby Food: Facings Allocation by Product Type and by City

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure ...

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Wet Meals & Others: Category Trends, 2011-2017

Figure 14: Baby Wet Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Food: Sector Size, 2017-2023

Figure 16: Baby Food: Per Capita, 2017-2023

Figure 17: Baby Food: Sector Segmentation, 2023

    Pricing

Discounts available for multiple report purchases.

reportstore@globaldata.com
+44 (0) 161 359 5813

Join our mailing list

Saved reports