The Baby Food Sector In France, 2019

"The Baby Food Sector in France, 2019", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the French market.

The French baby food sector is highly sophisticated and segmented, but sales have fallen heavily since 2012, due to a lower number of births, higher breastfeeding rates, and concerns about nutrition and safety, and a poor economy up to 2015/16. The market in 2018 was depressed by the effects of the Lactalis formula contamination. All categories have declined in value since 2012. The fall has been least severe for finger foods and milks. Blédina (Danone) and Nestlé control the majority of sales, and Nestlé has been closing the gap with Blédina. They dominate every category, facing very little competition except in milks. Own-label products have a presence, while organic suppliers, Hipp, Vitagermine and some start-ups, are gaining ground. The market leaders produce much of their baby food in France, and also export significant quantities. The impact of the Lactalis contamination on the reputation of French infant formula abroad is not yet clear. Large food retailers control the majority of sales, boosted by the popularity of the click & collect format. Pharmacies still play an important role in milks, and some companies operate exclusively through this channel. In the years to come manufacturers will seek to expand sales by promoting organic products, locally grown ingredients, and products for older babies and specific meal occasions, but their task will be challenging. By 2024, GlobalData expects just a 4% rise at constant prices.

What else does this report offer?

– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

– Future projections considering various trends which are likely to affect the industry.

Scope

– In terms of volume, wet meals constitute the bulk of the French market, accounting for 56.6% of consumption in 2018. However, in terms of value, milks dominate, with 53.3% of retail sales.

– France’s position as a major producer of baby milks came under pressure in late 2017 and in 2018 as a result of contamination at a Lactalis plant.

– Blédina (Danone) and Nestlé control the majority of baby food sales. Blédina leads, taking a 39% share of total value sales in 2018, while Nestlé accounted for 29.7%.

– Large food retailers now control the majority of sales in every category of the baby food sector, taking an overall value share of 84.5% in 2018.

– The baby food market is predicted to show only modest growth in value, and to end the forecast period worth €103 billion, just 4.4% up on 2018. In constant price terms, this will equate to a drop of 5.3%. Volume sales look set to drop by 4%, although the rate of declines will slow from the level seen in 2018, and consumption will stabilize from 2023.

Reasons to buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Blédina SA (Danone)

Nestlé France

Groupe Lactalis

Sodiaal Group

United Pharmaceuticals SA

Sodilac

Hipp France

Vitagermine

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Sector Overview

Market Overview

The Organic Phenomenon

Manufacturer Shares

Sector Analysis

Baby Milks

Baby Cereals

Wet Meals

Other Meals

Soups

Baby Drinks

Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Blédina SA (Danone)

Nestlé France

Groupe Lactalis

Sodiaal Group

United Pharmaceuticals SA

Sodilac

Hipp France

Vitagermine

Other Manufacturers

Distribution

Baby Food Retailing

Economic Background

Key Macro-economic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

List of Tables

List of Tables

Table 1: Birth & Population Trends, 2008-2018

Table 2: Live Births by Region, 2013, 2015 & 2017

Table 3: Living Standards in France, Monthly Household Income, €, 2015

Table 4: Type of food first given to babies, 2013

Table 5: Types of fruit juice consumed by babies, 2013

Table 6: Purchasing Criteria for Baby Food, 2016

Table 7: Mean Age of Women at Childbearing, 1995-2017

Table 8: Live Births by Age of Mother, 2004-2017

Table 9: Number of Women of Childbearing Age by Age Group, 2014 & 2018

Table 10: Number of Working Women, Million, 2012-2017

Table 11: Female Employment Trends by Age Group, 2011-2017

Table 12: Women in Employment by Family Situation, 2007-2013

Table 13: Breastfeeding Trends, 1995-2012

Table 14: Breastfeeding Initiating Rates, %, 1972-2016

Table 15: Breastfeeding Initiation by Region, 2010 & 2016

Table 16: Breastfeeding Rates at Maternity Clinics & at One Month, by Socio-Demographic Status, 2012

Table 17: Breastfeeding Rates by Age of Baby and by Socio-Demographic Status of Mother, 2012/13

Table 18: Breastfeeding Duration by Socio-Demographic Status of Mother, 2012/13

Table 19: Market Size, 2018, & Growth Rates, 2012-2018

Table 20: Organic Baby Food Market, Value, 2018

Table 21: Baby Food: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 22: Baby Food: Manufacturer Shares by Sector, %, 2018

Table 23: Baby Milks: Category Size, 2018

Table 24: Baby Milks: Category Growth, % 2012-2018

Table 25: Trends in Use of Different Types of Milk, 2005 & 2013

Table 26: Use of Different Types of Milk by Age of Mother, 2013

Table 27: Liquid Milks, Volume Sales by Stage, Tons, 2014-2018

Table 28: Sales of Infant Formulae via Pharmacies, by Type 2012

Table 29: Powdered Baby Milks: Brand Price Positioning Analysis, 2018

Table 30: Liquid Baby Milks: Brand Price Analysis, 2018

Table 31: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 32: Baby Cereals & Dry Meals: Category Size, 2018

Table 33: Baby Cereals & Dry Meals: Category Growth, % 2012-2018

Table 34: Baby Cereals: Market Segmentation, Value, & Volume, 2012-2018

Table 35: Dry Baby Cereals: Brand Price Positioning Analysis, 2018

Table 36: RTF Baby Cereals: Brand Price Positioning Analysis, 2018

Table 37: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 38: Baby Meals: Category Size, 2018

Table 39: Baby Meals: Category Growth, % 2012-2018

Table 40: Breakdown of meals consumed by babies of 18 months+, 2012

Table 41: Desserts: Brand Price Positioning, 2018

Table 42: Savory Meals: Brand Price Positioning, 2018

Table 43: Pouch Meals: Brand Price Positioning, 2018

Table 44: Wet Savory Baby Meals: Market Segmentation, Value %, 2012-2018

Table 45: Wet Savory Baby Meals: Market Segmentation, Volume %, 2012-2018

Table 46: Wet Sweet Baby Meals: Market Segmentation, Value %, 2012-2018

Table 47: Wet Sweet Baby Meals: Market Segmentation, Volume %, 2012-2018

Table 48: Wet Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 49: Other Meals: Category Size, 2018

Table 50: Other Meals: Category Growth, % 2012-2018

Table 51: Other Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 52: Soups: Category Size, 2018

Table 53: Soups: Category Growth, % 2012-2018

Table 54: Baby Soups: Brand Price Positioning, 2018

Table 55: Soups: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 56: Drinks: Category Size, 2018

Table 57: Drinks: Category Growth, % 2012-2018

Table 58: Baby Drinks: Brand Price Positioning Analysis, 2018

Table 59: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 60: Finger Foods: Category Size, 2018

Table 61: Finger Foods: Category Growth, % 2012-2018

Table 62: Finger Foods: Brand Price Positioning Analysis, 2018

Table 63: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 64: Blédina: Financial Highlights, € Million, 2011-2017

Table 65: Nestlé France: Financial Highlights, € Million, 2011-2016

Table 66: Vitagermine: Financial Highlights, € Million, 2013-2017

Table 67: Baby Food: Sales by Channel, 2012-2017

Table 68: Baby Food: Sales by Sector & Outlet Type, 2018

Table 69: Economic Indicators, 2012-2018

Table 70: Key Macro-Economic Forecasts, 2018-2024

Table 71: Birth & Population Projections, 2012-2024

Table 72: Baby Food: Category Growth, 2018-2024

Table 73: Baby Population, Number of Babies, 2008-2024

Table 74: Number of Women of Childbearing Age by Age Group, 2018 & 2023

Table 75: Baby Food: Sector Value, Current Prices, 2012-2018

Table 76: Baby Food: Sector Value, Constant Prices, 2012-2018

Table 77: Baby Food: Sector Value, US$ Million, 2012-2018

Table 78: Baby Food: Sector Volume, Tons, 2012-2018

Table 79: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018

Table 80: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018

Table 81: Baby Food: Per Capita Expenditure, US$ Prices, 2012-2018

Table 82: Baby Food: Per Capita Consumption, Grams, 2012-2018

Table 83: Baby Milks: Category Trends, 2012-2018

Table 84: Baby Milks: Market Segmentation, Value and Volume, 2012-2018

Table 85: Baby Milks – Powder: Brand Price Analysis, 2018

Table 86: Baby Milks – Liquid: Brand Price Analysis, 2018

Table 87: Baby Cereals: Category Trends, 2012-2018

Table 88: Wet Meals: Category Trends, 2012-2018

Table 89: Other Meals: Category Trends, 2012-2018

Table 90: Soups: Category Trends, 2012-2018

Table 91: Drinks: Category Trends, 2012-2018

Table 92: Finger Foods: Category Trends, 2012-2018

Table 93: Imports of Baby Food by Type, Volume, Tons, 2011-2017

Table 94: Imports of Baby Food by Type, Value, € ‘000, 2011-2017

Table 95: Imports of Cereals & Milks by Country of Origin, Volume & Value, 2014-2017

Table 96: Imports of Other Baby Food by Country of Origin, Volume & Value, %, 2014-2017

Table 97: Exports of Baby Food by Type, Volume, Tons, 2011-2017

Table 98: Exports of Baby Food by Type, Value, € ‘000, 2011-2017

Table 99: Exports of Milks & Cereals by Country of Destination, Volume, 2014-2017

Table 100: Exports of Milks & Cereals by Country of Destination, Value, 2014-2017

Table 101: Exports of Other Baby Food by Country of Destination, Volume & Value, %, 2014-2017

Table 102: Baby Food: Market Value Forecasts, Current Prices, 2018-2024

Table 103: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024

Table 104: Baby Food: Market Value Forecasts, US$ Million, 2018-2024

Table 105: Baby Food: Market Volume Forecasts, Tons, 2018-2024

Table 106: Baby Food: Per Capita Expenditure, Current Prices, 2018-2024

Table 107: Baby Food: Per Capita Expenditure, Constant Prices, 2018-2024

Table 108: Baby Food: Per Capita Expenditure, US$ Dollars, 2018-2024

Table 109: Baby Food: Per Capita Consumption, Grams, 2018-2024

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita, 2012-2018

Figure 3: Baby Food: Sector Segmentation, 2018

Figure 4: Baby Food: Manufacturer Shares Value, 2018

Figure 5: Baby Food: Manufacturer Shares, Value %, 2018

Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018

Figure 7: Baby Food: Manufacturer Shares by Sector, % Value, 2018

Figure 8: Baby Milks: Category Trends, 2012-2018

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018

Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2018

Figure 11: Baby Milks: Segmentation, Value and Volume, 2012-2018

Figure 12: Baby Cereals: Category Trends, 2012-2018

Figure 13: Baby Cereals: Per Capita Expenditure & Consumption, 2012-2018

Figure 14: Wet Ambient Meals: Category Trends, 2012-2018

Figure 15: Wet Ambient Meals: Per Capita Expenditure & Consumption, 2012-2018

Figure 16: Other Meals: Category Trends, 2012-2018

Figure 17: Other Meals: Per Capita Expenditure & Consumption, 2012-2018

Figure 18: Soups: Category Trends, 2012-2018

Figure 19: Soups: Per Capita Expenditure & Consumption, 2012-2018

Figure 20: Baby Drinks: Category Trends, 2012-2018

Figure 21: Baby Drinks: Per Capita Expenditure & Consumption, 2012-2018

Figure 22: Finger Foods: Category Trends, 2012-2018

Figure 23: Finger Foods: Per Capita Expenditure & Consumption, 2012-2018

Figure 24: Baby Food: Sector Size, 2018-2024

Figure 25: Baby Food: Per Capita, 2018-2024

Figure 26: Baby Food: Sector Segmentation, 2024

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