The Baby Food Sector in Sweden, 2019

"The Baby Food Sector in Sweden, 2019", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Swedish market.

Swedish consumers had been moving steadily towards convenience since the early 1980s. However, since the early 1990s, this trend has been tempered by increasing concern over food quality and methods of production. There is an indication of the growing interest in organic food that has resulted in manufacturers focusing on making their food as natural as possible. Semper changed all of its baby formula and porridge recipes, replacing palm oil, a controversial ingredient, with milk fat, which it claims has positive qualities. It has also launched drinks that it advertises as “naturally good” alongside its traditional fruit drinks.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- Innovation has been highest in the meals category, while a general trend towards organic food in Sweden has boosted sales of organic baby food in all categories.

- All baby milks in Sweden are now gluten-free. Semper has reformulated its milks and replaced palm oil with milk fat.

- Mainstream powder products are sold in boxes, although a few special dietary products are sold in cans. All ready-to-drink products are sold in aseptic cartons. Liquid milks are predominantly sold in cartons.

- Cereals are mainly sold in boxes. Liquid välling is sold in aseptic cartons.

- Both sweet and savory meals are well developed, although sales of savory varieties heavily outweigh those of sweet varieties. Organic meals have had a growing impact on the Swedish market.

- Drinks are principally fruit-based, with apple, pear, and orange prominent. All drinks are ready-to-drink, rather than powdered or sold as concentrates for dilution at home. Drinks are generally targeted at younger babies, aged between four and six months.

- Drinks have traditionally been sold in glass jars, although there has recently been an increase in the number of cartons available.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Semper AB (Hero)

Nestlé Sverige AB

Hipp Gmbh& Co Vertrieb KG

EnaGo AB

Ella's Kitchen (Hain Celestial)

Mead Johnson

Ottos Barnmat AB

Lantmännen Cerealia

Standard ...

Semper AB (Hero)

Nestlé Sverige AB

Hipp Gmbh& Co Vertrieb KG

EnaGo AB

Ella's Kitchen (Hain Celestial)

Mead Johnson

Ottos Barnmat AB

Lantmännen Cerealia

Standard Ekologiskt Sweden AB

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations ...

Table of Contents

Introduction

Executive Summary

Definitions

Background

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Sector Overview

Sector Overview

Manufacturers Shares

Category Analysis

Milks

Cereals

Meals

Drinks

Finger Foods

Production and trade

Production

Imports

Exports

Company Profiles

Semper AB (Hero)

Nestlé Sverige AB

Hipp Gmbh& Co Vertrieb KG

Other Manufacturer

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Tables

List of Tables

Table 1: Birth & Population Trends, 2008-2018

Table 2: Live Births by Region, 2012-2017

Table 3: Births by Age of Mother, 2012-2017 ...

List of Tables

Table 1: Birth & Population Trends, 2008-2018

Table 2: Live Births by Region, 2012-2017

Table 3: Births by Age of Mother, 2012-2017

Table 4: Number of Women of Childbearing Age by Age Group, 2012 & 2017

Table 5: Female Employment Trends, 2012-2018

Table 6: Paid Employment Among Mothers, According to Age of Youngest Child, 2013

Table 7: Working Mothers by Age & Number of Children & Working Hours, 2012

Table 8: Overall Breastfeeding Trends, 1986-2016

Table 9: Partial & Exclusive Breastfeeding Trends, %, 2010-2016

Table 10: Breastfeeding by Region, 2016

Table 11: Sector Size, 2018, & Growth Rates, 2012-2018

Table 12: Baby Food: Manufacturer Share Trends, % Value, 2012-2018

Table 13: Baby Food: Manufacturer Shares by Category, %, 2018

Table 14: Baby Milks: Category Size, 2018

Table 15: Baby Milks: Category Growth, % 2012-2018

Table 16: Powdered Baby Milks: Brand Price Analysis, 2018

Table 17: Ready-to-Drink Baby Milks: Brand Price Analysis, 2018

Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 19: Baby Cereals: Category Size, 2018

Table 20: Baby Cereals: Category Growth, % 2012-2018

Table 21: Baby Cereals: Breakdown of Sales, Value, 2012-2018

Table 22: Baby Cereals: Brand Price Positioning, 2018

Table 23: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 24: Välling: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 25: Other Cereals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 26: Baby Meals: Category Size, 2018

Table 27: Baby Meals: Category Growth, % 2012-2018

Table 28: Baby Meals: Sales by Segment, % Value, 2012-2018

Table 29: Baby Meals: Brand Positioning Analysis, 2018

Table 30: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 31: Baby Drinks: Category Size, 2018

Table 32: Baby Drinks: Category Growth, % 2012-2018

Table 33: Baby Drinks: Brand Positioning Analysis, 2018

Table 34: Drinks: Manufacturer Shares, Value & Volume, %, 2012-2018

Table 35: Finger Foods: Brand Price Positioning Analysis, 2018

Table 36: Economic Indicators, 2012-2018

Table 37: Key Macro-Economic Forecasts, 2018-2024

Table 38: Birth & Population Projections, 2012-2024

Table 39: Baby Population, Number of Babies, 2008-2024

Table 40: Baby Food: Market Value, Current Prices, 2012-2018

Table 41: Baby Food: Market Value, Constant Prices, 2012-2018

Table 42: Baby Food: Market Value, US$ Million, 2012-2018

Table 43: Baby Food: Market Volume, Tons, 2012-2018

Table 44: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018

Table 45: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018

Table 46: Baby Food: Per Capita Expenditure, US$ Dollars, 2012-2018

Table 47: Baby Food: Per Capita Consumption, Grams, 2012-2018

Table 48: Baby Milks: Market Segmentation, Value & Volume, 2012-2018

Table 49: Baby Milks - Powder: Brand Price Analysis, 2018

Table 50: Baby Milks - Ready-to-Drink: Brand Price Analysis, 2018

Table 51: Imports of Baby Food by Type, Volume & Value, 2012-2017

Table 52: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2015-2017

Table 53: Imports of Other Baby Food by Country of Origin, Volume & Value, 2015-2017

Table 54: Exports of Baby Food by Type, Volume & Value, 2012-2017

Table 55: Exports of Milks & Cereals by Country of Destination, Volume & Value, 2015-2017

Table 56: Exports of Other Baby Food by Country of Destination, Volume & Value, 2015-2017

Table 57: Baby Food: Market Value Forecasts, Current Prices, 2018-2024

Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024

Table 59: Baby Food: Market Value Forecasts, US$ Million, 2018-2024

Table 60: Baby Food: Market Volume Forecasts, Tons, 2018-2024

Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2018-2024

Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2018-2024

Table 63: Baby Food: Per Capita Expenditure, US$ Dollars, 2018-2024

Table 64: Baby Food: Per Capita Consumption, Grams, 2018-2024

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita, 2012-2018

Figure 3: Baby Food: Sector Segmentation, 2018

Figure ...

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita, 2012-2018

Figure 3: Baby Food: Sector Segmentation, 2018

Figure 4: Baby Food: Manufacturer Shares, Value, 2018

Figure 5: Baby Food: Manufacturer Shares, Volume %, 2018

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2018

Figure 7: Baby Milks: Category Trends, 2012-2018

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2018

Figure 10: Baby Cereals: Category Trends, 2012-2018

Figure 11: Baby Cereals: Per Capita Expenditure & Consumption, 2012-2018

Figure 12: Baby Meals: Category Trends, 2012-2018

Figure 13: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018

Figure 14: Drinks: Category Trends, 2012-2018

Figure 15: Drinks: Per Capita Expenditure & Consumption, 2012-2018

Figure 16: Baby Food: Sector Size, 2018-2024

Figure 17: Baby Food: Per Capita, 2018-2024

Figure 18: Baby Food: Sector Segmentation, 2024

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