The Baby Food Market in the UK, 2019

"The Baby Food Market in the UK, 2019", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the UK market.

There is growing concern among parents about health and quality, as well as convenience. Manufacturers have responded by developing organic and homemade-style foods, and reduced salt/sugar baby foods, as well as more convenient pack formats and a broadening range of snacks. Although GDP per capita is relatively high, income inequality means that budgets are squeezed for low income families, resulting in a polarization of prices.

Consumption is down in all categories except finger foods. However, sector value has risen in real terms due to higher prices for milks and the trend towards higher priced finger foods. Baby food for the older age range has also been a growth segment.

There is limited production of baby food: most infant formulae are imported from Ireland, where both Danone and Nestlé have major plants. Although for many years contested primarily by three multinational players (Danone, Heinz, and Nestlé), in 2016 Ella’s Kitchen, rose to second place. Forecasts are dependent on the number of births, which are expected to continue to decline gradually. Uncertainty is higher than usual due to the unpredictable nature of changes that will arise from Brexit. Unit prices are likely to continue to increase due to the lower value of the pound, but the possible imposition of tariffs will also have a significant impact, as companies import not only many finished products but also many ingredients from the European Union.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- There is growing concern among parents about health and quality, as well as convenience, and manufacturers are undertaking active marketing to meet these concerns. This includes the development of organic and homemade-style foods, and reduced salt/sugar baby foods, as well as more convenient pack formats and a broadening range of snack foods.

- Consumption is down in all categories, with the exception of finger foods. However, the value of the sector has risen both in absolute and in real terms, largely due to the higher unit prices of milks, as well as the trend towards higher priced finger foods.

- Infant formula dominates, accounting for 57% of value sales and 44% of volume. Breastfeeding rates remain relatively low, and manufacturers have succeeded in selling more milk for older babies, as well as more premium products, fueling growth.

- Most infant formulae sold on the market are imported from Ireland, where both Danone (Cow & Gate, Aptamil) and Nestlé (SMA) have major plants.

- Exports of baby food rose in volume up to 2014, but fell back slightly in 2015 before picking up again.

- Danone remains the clear leader with a share of 51% of total value sales. It leads in the milks category and is in second place in cereals and wet meals.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Companies mentioned

Danone/Nutricia Ltd

Ella's Kitchen Group Limited (Hain Celestial)

Nestlé UK (SMA)

HJ Heinz Company Limited (Kraft Heinz Company)

Organix Brands Plc (Hero)

Hipp (UK) Ltd ...

Danone/Nutricia Ltd

Ella's Kitchen Group Limited (Hain Celestial)

Nestlé UK (SMA)

HJ Heinz Company Limited (Kraft Heinz Company)

Organix Brands Plc (Hero)

Hipp (UK) Ltd

The Kids Food Company

Urban Fresh Foods

Annabel Karmel Group Holdings Ltd

Little Dish

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Births

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

The Organic ...

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Births

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

The Organic Phenomenon

Manufacturers Shares

Sector Analysis

Baby Milks

Baby Cereals

Baby Meals

Baby Drinks

Baby Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Danone/Nutricia Ltd

Ella's Kitchen Group Limited (Hain Celestial

Nestlé UK (SMA)

HJ Heinz Company Limited (Kraft Heinz Company)

Organix Brands Plc (Hero)

Hipp (UK) Ltd

Distribution

Baby Food Retailing

Economic background

Economic Indicators

Key Macro-economic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Tables

List of Tables

Table 1: Birth & Population Trends, 2008-2018

Table 2: Live Births by Country, 2007-2017

Table 3: Live Births & Crude Birth Rates ...

List of Tables

Table 1: Birth & Population Trends, 2008-2018

Table 2: Live Births by Country, 2007-2017

Table 3: Live Births & Crude Birth Rates by Region, 2016

Table 4: Breakdown of Live Births by Age of Mothers, %, 2012-2017

Table 5: Women in the Workforce, 2010-2016

Table 6: Proportion of Births in BFHI Facilities by Country, %, 2017 & 2019

Table 7: Incidence of Initial Breastfeeding by Country, %, 1990-2010

Table 8: Prevalence of Breastfeeding by Age of Baby by Country, %, 2005 & 2010

Table 9: Prevalence of Exclusive Breastfeeding by Age of Baby by Country, %, 2010

Table 10: Scotland: Breastfeeding Trends, 2010-2016

Table 11: Northern Ireland: Breastfeeding at Discharge from Hospital, 2010/11-2014/15

Table 12: England: Breastfeeding at 6-8 Weeks, 2016-2018

Table 13: Incidence of Breastfeeding Initiation by Social Class, %, 2005 & 2010

Table 14: Prevalence of Initial Breastfeeding by Age at which Mother Completed Full-time Education, %, 2005

& 2010

Table 15: Incidence of Initiation of Breastfeeding by Age of Mother, %, 2005 & 2010

Table 16: Duration of Exclusive Breastfeeding among Mothers who Breastfed Exclusively at Birth by Country,

%, 2010

Table 17: Sector Size, 2018, & Growth Rates, 2012-2018

Table 18: Organic Baby Food: Market Trends, Value, 2010-2017

Table 19: Baby Food: Trends in Manufacturer Shares, Value and Volume, %, 2012-2018

Table 20: Baby Food: Manufacturer Shares by Sector, %, 2018

Table 21: Baby Milks: Category Size, 2018

Table 22: Baby Milks: Category Growth, % 2012-2018

Table 23: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018

Table 24: Baby Milks: Market Segmentation, Powdered & Liquid, Value, 2012-2018

Table 25: Powdered Baby Milks: Brand Price Positioning Analysis, 2018

Table 26: Liquid Baby Milks: Brand Price Positioning Analysis, 2018

Table 27: Baby Milks: Manufacturer Market Share Trends, Value and Volume, 2012-2018

Table 28: Baby Milk: Shares of Leading Brands, 2012-2017

Table 29: Baby Cereals: Category Size, 2018

Table 30: Baby Cereals: Category Growth, % 2012-2018

Table 31: Cereals & Dry Foods: Brand Price Positioning Analysis, 2018

Table 32: Baby Cereals: Manufacturer Market Share Trends, Value and Volume, 2012-2018

Table 33: Baby Meals: Category Size, 2018

Table 34: Baby Meals: Category Growth, % 2012-2018

Table 35: Baby Meals: Sales by Pack Type, % Value, 2012-2018

Table 36: Manufacturer Involvement, by Pack Type, 2018

Table 37: Baby Meals: Brand Price Positioning Analysis, 2018

Table 38: Baby Meals: Manufacturer Market Share Trends, Value And Volume, 2012-2018

Table 39: Baby Drinks: Category Size, 2018

Table 41: Baby Drinks: Category Growth, % 2012-2018

Table 42: Drinks: Price Positioning, 2018

Table 43: Baby Drinks: Manufacturer Market Share Trends, % Value and Volume, 2012-2018

Table 44: Baby Finger Foods: Category Size, 2018

Table 45: Baby Finger Foods: Category Growth, % 2012-2018

Table 46: Baby Finger Foods: Parental Perception of Snacks Ingredients, 2018

Table 47: Finger Food: Market Segmentation, % Value, 2012-2018

Table 48: Finger Foods: Brand Price Positioning Analysis, 2018

Table 49: Finger Foods: Manufacturer Market Share Trends, Value and Volume, 2012-2018

Table 50: Milks & Cereals: Country of Origin, Top Five, % Volume, 2017

Table 51: Milks & Cereals: Country of Destination, Top Four, % Volume, 2017

Table 52: Nutricia Ltd: Financial Highlights, 2012-2017

Table 53: Ella's Kitchen: Turnover, 2010-2017

Table 54: Organix Brands: Financial Highlights, 2012-2017

Table 55: Hipp UK Ltd: Financial Highlights, £ '000, 2012-2016

Table 56: Baby Food Sales by Type of Outlet, 2012-2018

Table 57: Baby Product Sales by Retailer, 2010-2016

Table 58: Economic Indicators, 2012-2019

Table 59: Key Macroeconomic Forecasts, 2018-2024

Table 60: Birth & Population Projections, 2012-2024

Table 61: Baby Food: Category Growth, 2018-2024

Table 62: Baby Population, Number of Babies, ’000, 2008-2024

Table 63: Number of Women of Childbearing Age by Age Group, 000s, 2011-2022

Table 64: Baby Food: Market Value, Current Prices, 2012-2018

Table 65: Baby Food: Market Value, Constant Prices, 2012-2018

Table 66: Baby Food: Market Value, US$ Million, 2012-2018

Table 67: Baby Food: Market Volume, Tons, 2012-2018

Table 68: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018

Table 69: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018

Table 70: Baby Food: Per Capita Expenditure, US Dollar Prices, 2012-2018

Table 71: Milks: Sector Trends, 2012-2018

Table 72: Baby Milks Segmentation, Value & Volume, 2012-2018

Table 73: Powdered Baby Milks: Brand Price Analysis, 2018

Table 74: Powdered Baby Milks: Brand Price Analysis, 2018

Table 75: Liquid Baby Milks: Brand Price Analysis, 2018

Table 76: Cereals & Dry Food : Sector Trends, 2012-2018

Table 77: Drinks: Sector Trends, 2012-2018

Table 78: Finger Foods: Sector Trends, 2012-2018

Table 79: Imports of Baby Milks & Cereals, Volume and Value, 2012-2017

Table 80: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017

Table 81: Other Baby Food: Imports by Type, Volume & Value, 2012-2017

Table 82: Other Baby Food: Imports by Country of Origin, 2015-2017

Table 83: Baby Milks & Cereals: Trends in Exports, 2012-2017

Table 84: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017

Table 85: Other Baby Food: Exports by Type, Volume & Value, 2012-2017

Table 86: Other Baby Food: Exports by Country of Destination, 2015-2017

Table 87: Baby Food: Market Value Forecasts, Current Prices, 2018-2024

Table 88: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024

Table 89: Baby Food: Market Value Forecasts, US Dollars, 2018-2024

Table 90: Baby Food: Market Volume Forecasts, 2018-2024

Table 91: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2018-2024

Table 92: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2018-2024

Table 93: Baby Food: Per Capita Forecasts, US Dollars, 2018-2024

Table 94: Baby Food: Per Capita Consumption Forecasts, 2018-2024

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita Consumption, 2012-2018

Figure 3: Baby Food: Segmentation, Value, 2018 ...

List of Figures

Figure 1: Baby Food: Sector Size, 2012-2018

Figure 2: Baby Food: Per Capita Consumption, 2012-2018

Figure 3: Baby Food: Segmentation, Value, 2018

Figure 4: Baby Food: Manufacturer Shares Value, 2018

Figure 5: Baby Food: Manufacturer Shares, Value %, 2018

Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018

Figure 7: Baby Food: Manufacturer Shares by Category, % value, 2018

Figure 8: Baby Milks: Category Trends, 2012-2018

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018

Figure 10: Starter, Follow-on & Special Formula

Figure 11: Growing-up Milks

Figure 12: Baby Milks: Category Segmentation, Value and Volume, 2012-2018

Figure 13: Baby Cereals : Category Trends, 2012-2018

Figure 14: Baby Cereals : Per Capita Expenditure & Consumption, 2012-2018

Figure 15: Baby Meals: Category Trends, 2012-2018

Figure 16: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018

Figure 17: Drinks: Category Trends, 2012-2018

Figure 18: Drinks: Per Capita Expenditure & Consumption, 2012-2018

Figure 19: Finger Foods: Category Trends, 2012-2018

Figure 20 Finger Foods: Per Capita Expenditure & Consumption, 2012-2018

Figure 21: Baby Food: Market Size, 2018-2024

Figure 22: Baby Food: Per Capita Consumption, 2018-2024

Figure 23: Baby Food: Market Segmentation, 2024

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