Big Data in Retail and FMCG – Thematic Research
Big Data and analytics (BDA) provide substantial opportunities for traditional retailers, FMCG companies, and eTailers since they already have a wealth of data that can be used for various analytics to optimize processes, increase sales, and launch new products and services. Detailed customer profiles can be built on Big Data, cost savings achieved through supply chain efficiencies, and superior customer experience offered, which can lift the brand image.
Big Data provides endless opportunities for analytics within retail organizations, including real-time in-store analytics, web analytics for e-commerce sites, and support for back-end and cloud-based resources. FMCG companies can use Big Data to aid the development of innovative products, target consumers with more personalized and relevant brand communications, and increase consumer loyalty. Retailers and FMCG companies must devise an effective Big Data strategy to enable increased responsiveness to consumers, as well as increase spend per customer.
Scope
This report analyses the impact of big data in retail and FMCG.
-It discusses how big data and analytics (BDA) provide substantial opportunities for traditional retailers, FMCG companies, and eTailers.
-It identifies leading technology and retail & FMCG players who should benefit from the emergence of BDA.
Reasons to Buy
The report highlights some of the key players in the big data industry and where do they sit in the value chain.
-It identifies the main trends expected over the next two years in the big data theme.
-The report discusses how big data can be managed and its value to consumers and businesses.
-It provides an industry analysis, sighting some key mergers and acquisitions and critical milestones that have changed the course of the data center industry’s evolution.
-The report analyses the impact of big data on retail and FMCG through some case studies, and key recommendations for retailers, FMCG companies, and IT vendors.
-It offers a technology briefing to explain how big data combines traditional data management technologies with new forms of data processing that are better suited to modern formats.
Key Players
Table of Contents
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Related reports
View more Retail reports
