United Kingdom (UK) Black Friday – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
United Kingdom (UK) Black Friday Market Report Overview
The proportion of consumers shopping during the Black Friday promotional period rose marginally by 0.2ppts in 2023. Although shopper penetration increased in 2023, the size of the Black Friday occasions market in the UK is expected to decrease in the coming years. This is due to the falling average consumer spending across several key categories, with notable drops in the electricals & technology and home appliances sector.
The UK Black Friday market research report offers a comprehensive insight into the dynamics and spending habits of UK consumers for Black Friday. The report analyzes the major players, the main trends, and consumer attitudes to identify the target audience and business goals.
Key Provinces | · London
· Northern Ireland · West Midlands · North East · East Midlands |
Key Sectors | · Electricals & Technology
· Clothing & Footwear · Entertainment & Leisure · Health & Beauty · Homewares, Furniture & DIY |
Leading Retailers | · Amazon
· Currys · Argos · Boots · Tesco |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
UK Black Friday Market Segmentation by Provinces
The key provinces in the UK Black Friday market are London, Northern Ireland, West Midlands, North East, and East Midlands among others. In 2023, London was the leading province with the highest percentage of consumers shopping for Black Friday.
UK Black Friday Market Analysis by Province, 2023 (%)
Buy the Full Report for More Province-Wise Insights of the UK Black Friday Market, Download a Free Sample Report
UK Black Friday Market Segmentation by Sectors
The key sectors in the UK Black Friday market are electricals & technology, clothing & footwear, entertainment & leisure, health & beauty, homewares, and furniture & DIY among others. In 2023, electricals & technology was the leading sector with the highest percentage of consumer purchases.
UK Black Friday Market Analysis by Sectors, 2023 (%)
Buy the Full Report for More Sector-Wise Insights of the UK Black Friday Market, Download a Free Sample Report
UK Black Friday Market – Leading Retailers
The leading retailers in the UK Black Friday market are Amazon, Currys, Argos, Boots, and Tesco among others. In 2023, shoppers rated Amazon as the most preferred retailer. Amazon remains the top retailer for Black Friday purchases, with strong consumer demand for Hero electrical products. Amazon was also top when it came to promoting and communicating Black Friday deals, demonstrating the effectiveness of the retailer’s online marketing.
UK Black Friday Market Analysis by Retailers, 2023 (%)
Buy the Full Report for Additional Company-Wise Insights of the UK Black Friday Market, Download a Free Sample Report
Key Highlights
- Spending on home appliances fell in 2023 due to consumers cutting back on higher ticket items and opting to use the occasion to purchase early Christmas presents instead.
- The online proportion of Black Friday spending declined across all categories in 2023.
- Shoppers rated Amazon top for range, price, quality, display, and interesting products, with almost 40% of consumers stating that the online pureplay was the first port of call when looking for Black Friday purchases.
Reasons to Buy
- Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers.
- Understand the impact Black Friday & Cyber Monday have on consumers’ purchasing decisions.
- Know more about the popular channels that consumers use while shopping during the Black Friday period.
- Identify the products consumers purchased the most within each sector this year, and how this compares to 2022.
Aldi
Amazon
AO
Apple
Argos
ASDA
ASOS
B&Q
boohoo.com
Boots
Charlotte Tilbury
Co-op
Currys
Deichmann
Disney Store
Dreams
Dunelm
GAME
H&M
HMV
Homebase
House of Fraser
IKEA
JD Sports
John Lewis & Partners
Kiko Milano
Lidl
Littlewoods
Lookfantastic.com
Marks & Spencer
Matalan
Microsoft/Xbox
Monica Vinader
Morrisons
Naked Wines
New Look
Next
Nike
Notonthehighstreet.com
Pandora
Paperchase
Pets at Home
Poundland
Poundstretcher
Pretty Little Thing
Primark
River Island
Sainsbury's
Schuh
Shein
Smyths Toys
Sony/PlayStation Store
Sports Direct
Superdrug
Tesco
The Entertainer
The Perfume Shop
The Range
The Works
TK Maxx
Very
Waitrose & Partners
WH Smith
Wilko
Zara
Table of Contents
Table
Figures
Frequently asked questions
-
Which was the leading sector in the UK Black Friday market?
In 2023, electricals & technology was the leading sector with the highest percentage of consumer purchases.
-
Which was the province with the largest shopping percentages in the UK Black Friday market in 2023?
In 2023, London was the leading province with the highest percentage of consumers shopping for Black Friday.
-
Which are the leading retailers in the UK Black Friday market?
The leading retailers in the UK Black Friday market are Amazon, Currys, Argos, Boots, and Tesco among others.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.