The production of cardboard boxes uses less energy and water than glass bottles, leading to increased adoption by spirit producers. This factor remains crucial at a time when companies across the world are aiming to go green in order to reduce environmental damage. Boxed packaging in spirits has the potential to gain popularity with more brands entering the segment. Moreover, its popularity would further amplify as a result of the COVID-19 pandemic; the larger pack size of boxed spirits makes it less suitable to pass from the hands of one person to another.

The boxed alcohol concept originated in the 1930s in Australia, when it was first used for packaging lower-quality wines. However, the trend is changing as quality wines are now being packaged in boxes by popular wineries across America and Europe. Added benefits of convenience and sustainability have to potential to make boxed alcoholic drinks popular among consumers. To capitalize on this trend, producers of various alcoholic drinks such as whiskey, vodka, tequila and RTD cocktails have shown interest in this packaging format.


– Spirits manufacturers can capitalize on rising consumer inclination towards environment-friendly packaging options.

– Opportunities abound for alcoholic drink manufacturers targeting price-conscious consumers.

– Boxed packaging has an edge over bottles in ensuring a longer shelf-life and freshness.

Reasons to Buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Players

Stan Thatcher's
Black Box

Table of Contents

Table of Contents



Take Outs



Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.


“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Consumer: Filings Trends & Signals Q2 2023
$100 | September 2023
Consumer: Hiring Trends & Signals Q2 2023
$100 | September 2023