Drogasil, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
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Drogasil operates across 1 452 outlets across Brazil, making it highly accessible to consumers in the country, which aids its leading market position Its omnichannel operations specialising in multiple segments of the health and beauty sector makes it one of the most sought after retailers in the country.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Millennials and lower income groups form the core customer base for Drogasil
– Increased focus on Digital Health Transformation is driving Drogasil’s overall growth
– New launches, improved supply chain & digitization of customer interaction signals a positive outlook for Drogasil
Reasons to Buy
– Gain a comprehensive knowledge on Drogasil's business and develop a competitive advantage
– Investigate current trends in the health and beauty market to identify the best opportunities to exploit
– Analysis of key players in the health and beauty segment in Brazil
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Table of Contents
Frequently asked questions
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