Brazil Packaging Market Size, Analyzing Material Type, Innovations and Forecast to 2028

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Published: March 29, 2024 Report Code: GDPK240003CS-ST

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Brazil Packaging Market Report Overview

The Brazil packaging market size was 182 billion units in 2023 and will grow at a CAGR of more than 2% during 2023-2028.

GlobalData’s ‘Brazil Packaging Market’ research report utilizes multiple data sources to provide a comprehensive overview of the packaging industry in Brazil, as part of our coverage of the industry across 48 countries.

Brazil Packaging Market Overview, 2023-2028 (Billion Units)

Brazil Packaging Market Overview, 2023-2028 (Billion Units)

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The report provides an overview of the usage of different packaging materials across different industries in terms of the number of units, packaging share, and growth rates during 2018–28. Additionally, it explores packaging innovations for the leading industries regarding each packaging material analyzed.

Market Size (2023) 182 billion units
CAGR (2023-2028) >2%
Historical Period 2018-2022
Forecast Period 2023-2028
Key Pack Materials ·       Rigid Plastics

·       Rigid Metal

·       Paper & Board

·       Flexible Packaging

·       Glass
Key Industries ·       Food

·       Alcoholic Beverages

·       Non-Alcoholic Beverages

·       Cosmetics & Toiletries

·       Other Industries
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Brazil Packaging Market Segmentation by Pack Material

In 2023, flexible packaging was the most preferred pack material in the Brazil packaging market.

The key pack materials in the Brazil packaging market are rigid plastics, rigid metal, paper & board, flexible packaging, and glass. Convenience and lightweight remain key factors driving the adoption of these packaging materials. Wide usage of retort packaging due to lightweight and easy-to-pack factors further bolsters the growth of flexible packaging for food products.

Brazil Packaging Market Analysis by Pack Material, 2023 (%)

Brazil Packaging Market Analysis by Pack Material, 2023 (%)

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Brazil Packaging Market Segmentation by Industry

The packaging industry in Brazil is characterized by its strong use in the food industry which accounted for a significant share in 2023.

The key industries using pack materials in the Brazilian packaging market are food, alcoholic beverages, non-alcoholic beverages, cosmetics & toiletries, and other industries. Within the food industry, flexible packaging was the most widely used pack material. The demand for flexible packaging in the food industry can primarily be attributed to its high consumption in bakery & cereals and dried food since consumers seek products that offer convenience in terms of weight, cost efficiency, and on-the-go consumption.

Brazil Packaging Market Analysis by Industry, 2023 (%)

Brazil Packaging Market Analysis by Industry, 2023 (%)

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Brazil Packaging Market – Packaging Innovations and New Launches

Nestlé Brazil unveiled a new pack design for its Nescau Chocolate Drink to reposition the product and target active consumer lifestyles. The design reboot is also claimed to align with the company’s ESG targets, reducing metal usage in the packaging by 15%. Nestlé Brazil estimates this move will reduce the annual usage of metal packaging by 1,800 tonnes, thus reducing the weight of the tin as well as making it more sustainable and easier to recycle.

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Key Segments Covered in this Report

Brazil Packaging Market by Pack Material Outlook (Billion Units, 2018-2028)

  • Rigid plastics
  • Rigid metal
  • Paper & board
  • Flexible packaging
  • Glass

Brazil Packaging Market by Industry Outlook (Billion Units, 2018-2028)

  • Food
  • Alcoholic Beverages
  • Non-Alcoholic Beverages
  • Cosmetics & Toiletries
  • Other industries

Scope

This report utilizes multiple data sources to provide a comprehensive overview of the packaging industry in Brazil as part of our coverage of the industry across 48 countries. It includes an analysis of the following –

  • Market overview: Provides an overview of the usage of different packaging materials across different industries in terms of the number of units, packaging share, and growth rates during 2018-28. Additionally, it explores packaging innovations for leading industries in each packaging material analyzed.

  • Growth in the use of pack material by industry: Provides an overview of the shift in the utilization of various pack materials across leading industries during 2023-28.

  • Key pack materials: Includes data and analysis—number of units (millions) and growth rates—for five key pack materials, namely rigid plastics, rigid metal, glass, paper & board, and flexible packaging, during 2018-28. It also includes data and analysis for pack materials other than the previously mentioned five. Additionally, the section covers:

  • Pack sub-type: Includes aerosol – metal, box – rigid plastic, carton – carton board, box – liquid packaging board, box – other material, foil – aluminum, pod – paper, flexible plastic, tray – aluminum, tube – flexible plastic, other flexible packaging pack types – all sub-types, HDPE, PET, etc.

  • Pack type: Includes aerosol, bag-in-box, bag/sachet, blister pack, bottle, box, bubble top, can, carton-folding, carton-liquid, clamshell, etc.

  • Closure material: Includes metal, plastic, glass, natural cork, synthetic cork, and others.

  • Closure type: Includes cap, crown, dispenser, film, flip/snap top, foil, lever closure, plastic tie, prize off, screw top, sports cap, stopper, and twist off.

  • Primary outer material: Includes flexible packaging, board, rigid plastic, and others.

  • Primary outer type: Includes bag, blister pack, carton-folding, shrink wrap, sleeve, and others.

Reasons to Buy

  • Manufacturers and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies.

  • There is also a demand for authentic market data with a high level of detail.

  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.

  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.

  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.

  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

  • 1. Market Environment

    • 1.1. Market Environment – Key Takeaways

    • 1.2. Pack Material Market – Overview

    • 1.3. Pack Material Market Size and Growth Analysis

    • 1.4. Pack Material Growth Contribution by Industry

    • 1.5. Market Size by Pack Material and Industry

  • 2. Market Dynamics

    • 2.1. Consumer Sentiments

    • 2.2. Packaging Innovations and New Launches

    • 2.3. Packaging Waste Regulations

  • 3. Growth Analysis of Pack Material by Industry and Sector

    • 3.1. Pack Material by Industry – Key Takeaways

    • 3.2. Packaging Share Change by Material and Industry

    • 3.3. Growth Analysis by Industry – Food

    • 3.4. Growth Analysis by Industry – Alcoholic Beverages

    • 3.5. Growth Analysis by Industry – Non-Alcoholic Beverages

    • 3.6. Growth Analysis by Industry – Cosmetics and Toiletries

    • 3.7. Growth Analysis by Industry – Other Industries

  • 4. Analysis by Pack Material – Rigid Plastics

    • 4.1. Rigid Plastics by Industry – Key Takeaways

    • 4.2. Rigid Plastics – Growth Analysis by Pack Type and Pack Sub-type

    • 4.3. Rigid Plastics – Growth Analysis by Closure Material and Closure Type

    • 4.4. Rigid Plastics – Growth Analysis by Primary Outer Material and Primary Outer Type

    • 4.5. Rigid Plastics – Volume by Industry and Sector

    • 4.6. Rigid Plastics – Volume Share Analysis by Industry and Sector

  • 5. Analysis by Pack Material – Rigid Metal

    • 5.1. Rigid Metal by Industry – Key Takeaways

    • 5.2. Rigid Metal – Growth Analysis by Pack Type and Pack Sub-type

    • 5.3. Rigid Metal – Growth Analysis by Closure Material and Closure Type

    • 5.4. Rigid Metal – Growth Analysis by Primary Outer Material and Primary Outer Type

    • 5.5. Rigid Metal – Volume by Industry and Sector

    • 5.6. Rigid Metal – Volume Share Analysis by Industry and Sector

  • 6. Analysis by Pack Material – Paper & Board

    • 6.1. Paper & Board by Industry – Key Takeaways

    • 6.2. Paper & Board – Growth Analysis by Pack Type and Pack Sub-type

    • 6.3. Paper & Board – Growth Analysis by Closure Material and Closure Type

    • 6.4. Paper & Board – Growth Analysis by Primary Outer Material and Primary Outer Type

    • 6.5. Paper & Board – Volume by Industry and Sector

    • 6.6. Paper & Board – Volume Share Analysis by Industry and Sector

  • 7. Analysis by Pack Material – Flexible Packaging

    • 7.1. Flexible Packaging by Industry – Key Takeaways

    • 7.2. Flexible Packaging – Growth Analysis by Pack Type and Pack Sub-type

    • 7.3. Flexible Packaging – Growth Analysis by Closure Material and Closure Type

    • 7.4. Flexible Packaging – Growth Analysis by Primary Outer Material and Primary Outer Type

    • 7.5. Flexible Packaging – Volume by Industry and Sector

    • 7.6. Flexible Packaging – Volume Share Analysis by Industry and Sector

  • 8. Analysis by Pack Material – Glass

    • 8.1. Glass by Industry – Key Takeaways

    • 8.2. Glass – Growth Analysis by Pack Type and Pack Sub-type

    • 8.3. Glass – Growth Analysis by Closure Material and Closure Type

    • 8.4. Glass – Growth Analysis by Primary Outer Material and Primary Outer Type

    • 8.5. Glass – Volume by Industry and Sector

    • 8.6. Glass – Volume Share Analysis by Industry and Sector

  • 9. Appendix and Definitions

    • 9.1. Appendix

    • 9.2. Definitions

  • 10. Methodology

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