Brazil Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

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Brazil Tourism Source Market Overview

The outbound trips from Brazil reached 7.37 million in 2022. Due to COVID-19 restrictions, outbound trips were hugely impacted during 2020. In 2022, the Brazilian tourism sector witnessed a significant recovery from COVID-19 impact with outbound trips from Brazil increasing to 2.18 million trips in 2021. However, this figure is still lower than the pre-pandemic levels seen in 2019 and is expected to reach its pre-pandemic level in 2023. Strong demand, higher-value sales, changing parental expectations, and growing trends in products and places are anticipated to be the main factors driving the expansion of Brazil’s outbound tourism industry.

This Brazil source tourism market report provides an in-depth analysis of a tourist destination and its key source markets. It also provides an assessment of the trends and issues in the covered destination Brazil market.

Key Destination Attractions ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        Cultural

·        Eco

·        Multi-stop trip

·        Adventure/sport

·        Others

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Brazil Source Market Insight – Domestic Tourism

Brazil draws in tourists with its diverse range of attractions like red-rock cliffs, waterfalls, coral-fringed tropical islands, Amazon forest, and stunning white sand beaches due to which it has experienced steady growth in its tourism industry. Meanwhile, leisure continues to be the most popular purpose of visit for domestic tourism for Brazilian tourists. Furthermore, in 2022, Brazilians chose land as the most common mode of travel for their domestic travel as this mode is convenient for tourists to travel and take breaks whenever required.

During the COVID-19 pandemic, the tourism industry in Brazil was negatively impacted due to travel restrictions, and lockdowns due to which the overall domestic expenditure lowered than the pre-pandemic level in 2019. However, post-COVID, the government has lifted travel restrictions in order to encourage domestic travel, which is expected to boost domestic tourism in the near future.

Brazil Source Market Insight – Outbound Tourism

The US has become the top destination for Brazilian tourists. In 2022, the highest number of trips were taken by Brazilian tourists followed by Portugal, and in order to travel to the US and Portugal, air travel is convenient. However, the air mode of transport remains below its pre-pandemic level in 2019 and is expected to reach its pre-pandemic level in 2023.

Due to COVID-19 pandemic measures like lockdowns and travel restrictions, many people were kept away from their families so VFR tourism reduced markedly. Trips for the purpose of VFR is still expected to rebound due to the relaxed restrictions.

Brazil Source Tourism Types

Some of the most common destination tourism types include sun and beach holidays, visiting Friends or family, cultural, eco, multi-stop trips, adventure/sport, and others. Brazilians’ preferred holiday type is sun and beach as Brazil offers world-famous beaches like Copacabana Beach, Florianópolis, Ipanema, and others along with music, sports, food, and fashions. This attracts tourists to enter their country for tourism with beautiful climates like cool sea breezes and warm wet winters.

Brazil Source Tourism Market Analysis by Tourism Types

Brazil Source Tourism Market Analysis by Tourism Types

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Brazil Source Tourism SWOT Analysis

Sustainabiliy in Spain is one of the strengths of Brazil. The Spanish government is focusing on developing sustainability tourism which will be an opportunity to increase tourist numbers for Brazil. Hence sustainable tourism is expected to attract tourists from Brazil which will be an opportunity for tourism companies, where hotel management companies and other similar field companies will have an impact in developing their customer base by focusing on sustainability.

Safety and security concerns are one of the weaknesses of  Brazil. According to the US Department of State, Mexico has become a high-risk country due to a high rate of crimes. The threats posed by crime, wars, social and political unrest, terrorism, and the spread of infectious diseases are some of the most common forms of threats to safe and secure tourism which will impact tourists’ preference changes and may discourage Brazilian tourists from traveling to those locations.

Scope

This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Brazilian outbound travel market.

Reasons to Buy

This report provides clear insight into developments in Brazil’s domestic and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of Brazil tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 on Brazil outbound and domestic tourism.

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Table of Contents

Overview

Brazilian Tourist Profile

Covid-19 Impact

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets

Outlook

Appendix

Frequently asked questions

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