Germany Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Health trend factor has kept the low alcohol and alcohol free beverage market in demand with keeping the consumption volume stable and also increasing the demand of wheat beer. Mainstream brands run by massive price promotion are sweeping away the volume share of discount beers due to low brand loyalty. Preference for metal can has made more brands adding cans to their packaging profile.

Scope

In tandem with the ongoing consumer health trend, consumers are looking to drink less alcohol but still maintain social activity.

Beer mixes are becoming a vital part of the German beer by attracting the consumers who are non-beer drinker.

Growth of 2% in modern retail and home delivery helped drive the overall off-premise channel into growth of 1%.

Brewers' marketing expenditures are rising as marketing remains a key focus with much of this outlay being spent on TV advertising.

Reasons to buy

Gain an in-depth understanding of the dynamics and structure of the German beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the German beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new power point add-on to quickly absorb a succinct summary of the key trends in the German beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.1 New Products ...

1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.1 New Products and Photo Shots

3.2 Beer Pricing Tables

3.3 Beer Data Tables

4 Brewer Profiles

5 Appendix

5.1 Disclaimer

5.2 Methodology, Wisdom Attributes & Product Definitions

5.3 Map

List of Tables

Table 1: Germany Population Size and Growth, 1987-2018F

Table 2: West Europe Population Size and Growth, 2005-2016F

Table 3: Germany Economic Indicators, 2007-2017F

Table 4 ...

Table 1: Germany Population Size and Growth, 1987-2018F

Table 2: West Europe Population Size and Growth, 2005-2016F

Table 3: Germany Economic Indicators, 2007-2017F

Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F

Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F

Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2015

Table 11: Beer Key Facts

Table 12: Top 10 Beer Brands - Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015

Table 14: Licensed Brand Owners and Licensees

Table 15: Beer Market Valuation (Local Currency), 2014-2016F

Table 16: Trade Margin Build-Up Model

Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 21: Beer Production/Trade/Consumption - Growth, 2005-2016F

Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 25: Beer Market Valuation (Local Currency), 2014-2016F

Table 26: Beer Consumption by Local Definition, 2012-2016F

Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 29: Beer Consumption by Type, 2012-2016F

Table 30: Beer Consumption by Geographic Scope, 2012-2016F

Table 31: Beer All Trademarks, 2011-2015

Table 32: Beer Brands by Local Definition, 2011-2015

Table 33: Beer Brands by Standard Price Segment, 2011-2015

Table 34: Beer Brands by Alcoholic Strength, 2011-2015

Table 35: Beer Brands by Type, 2011-2015

Table 36: Imported Brands by Origin, 2011-2015

Table 37: Beer Licensed Brands, 2011-2015

Table 38: Beer Private Label Brands, 2011-2015

Table 39: Beer Trademark Owners, 2011-2015

Table 40: Beer Local Operators, 2011-2015

Table 41: Beer leading Brewers/Importers, 2011-2015

Table 42: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F

Table 43: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 44: A-BInBev Germany Brand Volumes 2011-2015

Table 45: Augustiner Brand Volumes 2011-2015

Table 46: Badische Staatsbrauerei Rothaus Brand Volumes 2011-2015

Table 47: Bitburger Gruppe Brand Volumes 2011-2015

Table 48: Brau Holding International Brand Volumes 2011-2015

Table 49: Erdinger Brand Volumes 2011-2015

Table 50: Frankfurter Brauhaus Brand Volumes 2011-2015

Table 51: Kulmbacher Brauerei Brand Volumes 2011-2015

Table 52: Paulaner Brand Volumes 2011-2015

Table 53: Carlsberg Deutschland Brand Volumes 2011-2015

Table 54: Karlsberg Brand Volumes 2011-2015

Table 55: Krombacher Brauerei Brand Volumes 2011-2015

Table 56: Oettinger Bier Brauhaus Brand Volumes 2011-2015

Table 57: Radeberger Gruppe Brand Volumes 2011-2015

Table 58: C & A Veltins Brand Volumes 2011-2015

Table 59: Warsteiner Group (Haus Cramer) Brand Volumes 2011-2015

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4 ...

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

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