Business of the Bundesliga 2023-24 – Property Profile, Sponsorship and Media Landscape

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Empower your strategies with our Business of Bundesliga 2023-24 report and make more profitable business decisions.

Delve deep into the commercial dealings that fuel the success of Business of Bundesliga 2023-24 clubs.

Business of the Bundesliga Report Overview

The Bundesliga is estimated to generate $62.5 million from its commercial partners, such as Topps, Sorare and Electronic Arts for the 2023 season.

The Business of The Bundesliga research report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Annual Sponsorship Value (2023-2024) $62.5 million
Key Broadcasters ·       DigitAlb

·       Sky / DAZN

·       Eleven

·       United Media

·       Nova / United Media

·       Nova Sport

·       NENT

·       Viaplay

·       BeIN

·       Sky / DAZN ProSiebenSat.1

Key Sponsors ·       Topps

·       Sorare

·       Electroic Arts

·       Derbystar

·       Amazon Web Services

·       Tipico

·       Milka

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Business of The Bundesliga – Broadcasters

Some of the broadcasters for the Bundesliga are DigitAlb, Sky/DAZN, Eleven, United Media, Nova/United Media, Nova Sport, NENT, Viaplay, BeIN, and Sky/DAZN ProSiebenSat.1. The Deutsche Fußball Liga or DFL is responsible for negotiating with media partners on behalf of the Bundesliga. Sky Deutschland has the majority of the Bundesliga’s domestic rights which includes being able to show matches on Tuesdays, Wednesdays, and Saturdays. Meanwhile, DAZN has the right to show Bundesliga fixtures taking place on Fridays and Sundays.

Bundesliga Analysis by Broadcasters, 2023 (%)

Bundesliga Analysis by Broadcasters, 2023 (%)

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Business of The Bundesliga – League Sponsorship

Some of the key sponsors of the Bundesliga are Topps, Sorare, Electroic Arts, Derbystar, Amazon Web Services (AWS), Tipico, and Milka. The Bundesliga’s biggest annual deal is with Topps. The brand continues to be the longest-running active partner of the league. The second longest sponsorship partner of the Bundesliga is Electronic Arts. Ever since the first deal in 2013, Bundesliga fans have been able to play as their favorite stars on EA’s soccer gaming series.

No new deals have been announced to expand the Bundesliga sponsorship portfolio over the past 12 months. However, Sorare’s latest one-year renewal deal with Bundesliga is the brand’s fifth most annually lucrative deal.

Bundesliga Analysis by League Sponsorship, 2023-2024 (%)

Bundesliga Analysis by League Sponsorship, 2023-2024 (%)

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  • Key Developments Influencing Growth of Commercial Appeal
  • Primary Commercial Streams
  • Every Club and League Sponsorship Deal Valued
  • Leveraging the Power of Social Media
  • Player Sponsorship Analysis
  • Key Broadcasters and Sponsors

Key Highlights

A detailed overview of the commercial landscape from the Bundesliga’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Reasons to Buy

  • Understand the financial dynamics of the Bundesliga – where and how funds are generated.
  • Gain insights into the sponsorship revenues of Bundesliga clubs.
  • Break down unparalleled sponsor insights.
  • Build a creative strategy on leveraging social media and its impact on fan engagement.
  • Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.

We recommend this valuable source of information to anyone involved as:

  • Soccer enthusiasts
  • Business professionals
  • Stakeholders interested in the financial aspects of the Bundesliga

With this report, you will have access to the financial playbook of the Bundesliga, unveiling the strategies and partnerships that power the world’s premier soccer league.

Electronic Arts
Amazon Web Services
Deutsche Telekom
GLS Group
Coca Cola

Table of Contents

  • 1. Executive Summary
  • 2. Defense Budget Assessment

    • 2.1. Budgeting Process
    • 2.2. Defense Market Size Historical and Forecast
    • 2.3. Drivers Of Defense Expenditure
    • 2.4. Analysis of Defense Expenditure Allocation
    • 2.5. Analysis of Defense Budget Allocation

  • 3. Military Doctrine and Security Environment

    • 3.1. Military Doctrine and Strategy
    • 3.2. Strategic Alliances and Geopolitics
    • 3.3. Political, Social, and Economic Scenario

  • 4. Market Entry Strategy and Regulations

    • 4.1. Type of Contracts and Modes of Procurement
    • 4.2. Procurement Policy and Process
    • 4.3. Market Regulations and Market Entry Route
    • 4.4. Trade Associations and Clusters
    • 4.5. Key Challenges
    • 4.6. Major M&A, Financing and Partnerships of Malaysia’s Defense Market

  • 5. Market Attractiveness and Emerging Opportunities

    • 5.1. Market Attractiveness By Defense Sector
    • 5.2. Top Sectors in the Italian Defense Market
    • 5.3. Top Defense Segments By Value

  • 6. Defense Platform Acquisitions

    • 6.1. Defense Platform Acquisitions by Value
    • 6.2. Keris-class Littoral Mission Ship
    • 6.3. Maharaja Lela-class Littoral Combat Ship
    • 6.4. FA-50
    • 6.5. Anka
    • 6.6. Tun Fatimah-class

  • 7. Fleet Size
  • 8. Competitive Landscape

    • 8.1. Defense Companies Operating in Malaysia
    • 8.2. Main Defense Companies

  • 9. Appendix

    • 9.1. About This Report
    • 9.2. About Us
    • 9.3. Contact Us


Social Media Tables

Broadcast Deals Charts and graphs

Bundesliga sponsorship graphs

Patch Sponsorship graphs

Sector Breakdown charts

Bundesliga Team Sponsorship Revenue chart

Club Social Media Graphs

Frequently asked questions

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