Burberry Group Plc – Digital Transformation Strategies
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Burberry Digital Transformation Strategies Overview
Burberry Group plc (Burberry) is utilizing several emerging technologies such as artificial intelligence, big data, social media, and cloud, among others to improve operational efficiency and customer service, fight counterfeit products, and drive sales. The annual ICT spending of Burberry was estimated at $79.5 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors.
Burberry manufactures, retails, wholesales, and markets luxury goods. The company provides accessories, men’s and women’s apparel, children’s wear, beauty, and other products. In addition to this, it also offers sunglasses, watches, leather goods, handbags, and beauty products. The company markets these products under the Burberry brand. It distributes through a diversified network of retail, wholesale, and licensing channels worldwide and manages its business operations through Burberry mainline stores, outlets, concessions stores and digital commerce platforms, franchisees, department stores, and multi-brand specialty account stores.
The ‘Burberry Digital Transformation Strategies’ report will act as a reference point to understand the company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, accelerators, incubators and other innovation programs, technology partnerships, technology introductions, and ICT spending among others.
Total ICT Spending 2023 | $79.5 million |
ICT Spend by Function | Data Center, Communications, Network, Application, End-User Computing, Management, and Service Desk |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators |
External ICT Spend by Segment | Software (Including Cloud SaaS), Hardware (Including Cloud IaaS), ICT Services, Consulting, Network and Communications, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, Cloud, and Social Media |
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Digital Transformation Strategies
Burberry leverages machine learning (ML) technologies and algorithms to improve customer service, fight counterfeit products, and offer personalized shopping experiences to its customers. Through ML technologies the company aims to predict customers’ preferences by leveraging available data to enhance their online and in-store experiences, through tailored recommendations, and uses customers’ social media accounts for communication.
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Burberry Technology Theme Focus
Burberry is exploring and utilizing technologies including artificial intelligence, big data, cloud, and social media to enhance its operational efficiency and improve customer service.
Burberry Technology Focus
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Burberry Technology Initiatives
Burberry has been involved in several strategic technology partnerships and collaborations, and technology developments and roll outs over the last few years. For instance, in 2019, the company collaborated with Apple to develop a new service called R Message that will integrate with Burberry’s iOS app and allow store associates to directly message their VIP clients. The service connects Burberry’s internal system with its customer-facing app to make in-store appointments, receive personalized item recommendations, and purchase products.
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Burberry ICT Spend by Function
- Data Center
- Communications
- Network
- Applications
- End-user Computing
- Management
- ICT Service Desk
Burberry ICT Spend by Function, 2023 (%)
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Burberry ICT Spend by Channel
- Internal Development and Maintenance
- Technology Vendors (Direct)
- Local Resellers
- Telcos
- ICT Services Providers/Consulting Firms
- Specialist Outsourcers
- Systems Integrators
Burberry ICT Spend by Channel, 2023 (%)
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Burberry External ICT Spend by Segment
- Software (Including Cloud SaaS)
- Hardware (Including Cloud IaaS)
- ICT Services
- Consulting
- Network and Communications
- Others
Burberry External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into Burberry’s technology activities.
- Insights of its accelerators, incubators, & other innovation programs.
- Overview of technology initiatives covering partnerships, and technology introductions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Burberry’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, and product launches.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Burberry in 2023?
The annual ICT spending of Burberry is estimated at $79.5 million in 2023.
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Which function accounted for the highest ICT spending for Burberry in 2023?
Network accounted for the highest ICT spending by function for Burberry in 2023.
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Which channel accounted for the highest ICT spending for Burberry in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for Burberry in 2023.
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Which segment accounted for the highest external ICT spending for Burberry in 2023?
Software accounted for the highest external ICT spending by segment for Burberry in 2023.
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What are the key technology themes in focus for Burberry?
Artificial intelligence, big data, cloud, and social media are some of the key technological themes in focus for Burberry.
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