Business of Football – Report Bundle (7 Reports)

Pages: 508 Published: January 12, 2023 Report Code: GDSPB009

Competitive soccer has ushered in a new business model through its involvement in large-scale investments. Players, stadiums, services, etc. have changed the entire dynamic of soccer through social media outreach portals and broadcasting. Return on investment has also changed the entire spectrum from ticket prices to merchandising and sponsorships.

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1 – The Business of the WSL 2022-23

The Women’s Super League was founded in 2011. The WSL originally consisted of eight teams, before expanding to 12 teams in 2019/20. In 2014, a second league was introduced, called the FA WSL 2 which consisted of 10 teams and helped form a pyramid for women’s soccer in England. In 2021, the Women’s Super League (WSL) struck a deal with the BBC and Sky over broadcasting rights, with up to 66 matches being broadcast live on those channels. The WSL also has 25 international broadcasting deals for the 2022/23 season, an increase of five from the previous year.

Women’s Super League Sponsorship Landscape

Women’s Super League Sponsorship Landscape

To know more about the business of the WSL 2022-23, download a free report sample

Report 2 – The Business of UEFA Club Competitions 2022-23

The governing body for association soccer in Europe UEFA organizes three of the biggest club competitions in world soccer: the UEFA Champions League, the UEFA Europa League, and the UEFA Europa Conference League. The UEFA Champions League has major deals in place with some of the biggest broadcasters in the world. Broadcasting for UEFA’s three club competitions is big business with matches being shown globally. The competitions generate large sums of money through various sponsorship deals from many global brands.

UEFA Club Competitions Social Media Landscape

UEFA Club Competitions Social Media Landscape

For more business of UEFA Club Competitions 2022-23, download a free report sample

Report 3 – The Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape

Adidas is the longest-serving brand partner of the World Cup, having supplied match balls since 1970, as Qatar welcomed 15 debuting brands as sponsors for the 2022 World Cup.​ The FIFA World Cup has been the peak competition in soccer for decades. The number of tickets sold is usually more dependent on which country is hosting and how what the maximum capacities are at World Cup stadia. The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022. FIFA and the Qatar World Cup itself this year actively boast 27 unique partnerships. The German DFB is the highest-earning national federation from sponsorship deals this year.

Business of FIFA Analysis, by Sponsors

Business of FIFA Analysis, by SponsorsFor more sponsorship insights on the business of FIFA, download a free report sample

Report 4 – The Business of Soccer Front-of-Shirt Deals – Rest of the World 2022

The business of soccer front-of-shirt deals includes countries such as China, the USA, Australia, India, Brazil, Argentina, Colombia, Egypt, Japan, Mexico, Qatar, Saudi Arabia, South Africa, and South Korea. The Chinese Super League comes out as the most expensive and lucrative market for front-of-shirt (FOS) partnerships across the fifteen rest-of-the-world leagues. Just behind the Chinese league, the American MLS is the second most lucrative market, which again centers around the general commercialization of the country itself.

Business of Soccer Front-of-Shirt Deals by Country

Business of Soccer Front-of-Shirt Deals by Country

For more business of soccer front-of-shirt deals insights, download a free report sample

Report 5 – The Business of Soccer Kit Supplier Deals – Rest of the World 2022

The business of soccer kit supplier deals includes major brands such as Nike, Puma, Adidas, etc. Among the brands, Adidas has the highest number of deals across the 15 featured leagues. Its biggest active deal concerns its centralized contract with the American Major League Soccer (MLS) competition, where it spends more than $100 million for the rights across 28 teams. PUMA holds the largest league coverage as Umbro ranks as best of the rest. Puma has a varied spread of deals across almost all markets, with its biggest held presence coming in Qatar where it has six active deals.

Business of Soccer Kit Supplier Deals by Country

Business of Soccer Kit Supplier Deals by Country

To know more about the business of soccer kit supplier deals insights, download a free report sample

Report 6 – The Business of the UEFA Women’s European Championships 2022

Founded in 1984, UEFA Women’s European Championship also called UEFA Women’s Euro is the main competition in women’s association football which is being held between national teams of the UEFA confederation. The 2022 tournament was set for record attendance and included 17 official sponsors. For the most part, there is a larger popular following for international women’s soccer compared to that at a domestic level. Both the FIFA Women’s World Cup and UEFA European Championships boast larger followings than the WSL and NWSL, the two most high-profile domestic leagues in women’s soccer.

Business of UEFA Women’s European Championship Deals by Partnership

Business of UEFA Women’s European Championship Deals by Partnership

To know more about the business of the UEFA Women’s European Championships, download a free report sample

Report 7 – The Business of the Africa Cup of Nations (AFCON) 2021

The Africa Cup of Nations (AFCON) continues to rank as the biggest national-team soccer competition in the continent of Africa. The tournament, like that of other major continental competitions, such as the European Championships and Copa America, pits the best teams on the continent against one another to determine the African champions. The tournament has been running since 1957, beginning on a much smaller scale, comprising only four teams, which was downgraded to only three, when South Africa was disqualified due to the country’s political oppression during the apartheid era. In 2022, the competition was played on a much larger scale, with intense qualifying processes, a greater standard of professionalism, and an increase in the number of teams competing in the finals.

The Business of the Africa Cup of Nations

For more business of the Africa Cup of Nations (AFCON) 2021 insights, download a free report sample

Key Players

Key Players - The Business of the WSL 2022-23



  • BBC

  • Sky

  • DAZN

  • ESPN

  • Star+

  • Premier Sports

  • W-Sport

  • Optus

  • Astro

  • CBS

  • Viaplay

  • Sportsnet

  • Nike

  • EA Sports

  • Barclays


Key Players - The Business of UEFA Club Competitions 2022-23



  • BT Sport

  • Telefónica

  • DAZN

  • Amazon

  • Telia

  • Heineken

  • Turkish Airlines

  • Oppo

  • PlayStation

  • com

  • Hankook

  • Swissquote

  • Nike

  • Adidas

  • Puma

  • Hummel


Key Players - The Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape



  • Vivo

  • Wanda

  • Qatar Airways

  • Adidas

  • Hyundai Kia

  • Nike

  • Adidas

  • PUMA

  • Hummel

  • Kappa


Key Players - The Business of Soccer Front-of-Shirt Deals – Rest of the World 2022



  • Etihad Airways

  • Red Bull

  • Qatar Airways

  • Panasonic

  • Uthgra Sasso

  • Actron Air

  • Pixbet

  • Sinobo Group


Key Players - The Business of Soccer Kit Supplier Deals – Rest of the World 2022



  • Adidas

  • Nike

  • Puma

  • Umbro

  • Kappa

  • Kelme

  • Errea

  • Charly

  • Hummel

  • Kyrios Sport


Key Players - The Business of the UEFA Women's European Championships 2022



  • Booking Holdings

  • Nike

  • Hummel

  • Adidas

  • LinkedIn

  • Starling

  • Walkers

  • Visa

  • Mastercard


Key Players - The Business of the Africa Cup of Nations (AFCON) 2021



  • Visa

  • Discovery

  • ESPN

  • Adidas

  • Puma


Table of Contents

The Business of the WSL 2022-23

Report Overview – Provides an overview of the Women’s Super League

Women’s Super League Overview – Provides an elucidation of the WSL in terms of teams, attendance, ticket prices, and social media

Media Landscape – Provides an overview of the media landscape of the WSL

League Sponsorship – A comprehension of the league sponsorship

Kit Sponsorship – A comprehension of the league’s kit sponsorship

  • Kit Supplier Market
  • Primary Front-of-Shirt Market
  • Sleeve Sponsorship

Club Sponsorship Analysis –

  • The Clubs

Appendix

The Business of UEFA Club Competitions 2022-23

Executive Summary – Provides an overview of the UEFA Club Competitions

UEFA Club Competitions Overview – Provides an overview of the group stage-level draw of the competitions

Social Media – Comprehension of the social media landscape of the UEFA Club Competitions

Attendances and Stadium Capacities – Overview of the attendance and stadium capacities in the UEFA Club Competitions

Media Landscape – Overview of the media landscape of the UEFA Club Competitions

Champions League Sponsorship Breakdown – Comprehension of the sponsorship of the UEFA Champions League

Europa League and Europa Conference League Sponsorship Breakdown – Comprehension of the sponsorship of the UEFA Europe League and the Europe Conference League

Kit Suppliers – A comprehension of the league’s kit sponsorship

Champions League Teams Sponsorship Revenues – A comprehension of the Champions League’s team sponsorship and revenue

Europa League Teams Sponsorship Revenues – A comprehension of the Europa League’s team sponsorship and revenue

Europa Conference League Teams Sponsorship Revenues – A comprehension of the Europa Conference League’s team sponsorship and revenue

Appendix

The Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape Report Overview

Qatar Controversies​ – A brief overview of the controversies associated with Qatar regarding the negligence of safety for migrant laborers and corruption 

Attendances & Tickets​ – Overview of the attendance and stadium capacities in Qatar

Social Media​ – Comprehension of the social media landscape for the FIFA World Cup

Media Landscape​ – Comprehension of the media landscape for the FIFA World Cup

Tournament Sponsorship Breakdown​ – Comprehension of the sponsorship of the FIFA World Cup

Team Kit Suppliers​ – A comprehension of the competition’s kit sponsorship 

The Teams​ – Overview of the teams in the competition

Player Profile & Sponsorship​ – Overview of the players, their ratings, and sponsorships in the competition 

Appendix 

The Business of Soccer Front-of-Shirt Deals – Rest of the World 2022

Impact of COVID-19 – Overview of the impact of COVID-19 on the business of front-of-shirt deals

Overall Market – Overview of the business of front-of-shirt deals

Argentina– Primera Division – Overview of the business of front-of-shirt deals in Argentina

Australia– A League – Overview of the business of front-of-shirt deals in Australia

Brazil– Campeonato Brasileiro Serie A – Overview of the business of front-of-shirt deals in Brazil

China– Chinese Super League – Overview of the business of front-of-shirt deals in China

Colombia– Categoria Primera A – Overview of the business of front-of-shirt deals in Colombia

Egypt– Premier League – Overview of the business of front-of-shirt deals in Egypt

India– Indian Super League – Overview of the business of front-of-shirt deals in India

Japan– J League – Overview of the business of front-of-shirt deals in Japan

Mexico– Liga MX – Overview of the business of front-of-shirt deals in Mexico

Paraguay– Primera Division – Overview of the business of front-of-shirt deals in Paraguay

Qatar– Qatar Stars League – Overview of the business of front-of-shirt deals in Qatar

Saudi Arabia– Saudi Pro League – Overview of the business of front-of-shirt deals in Saudi Arabia

South Africa– Premier Division – Overview of the business of front-of-shirt deals in South Africa

South Korea– K League – Overview of the business of front-of-shirt deals in South Korea

USA– Major League Soccer – Overview of the business of front-of-shirt deals in the USA

Brand Breakdown – Overview of the business of front-of-shirt deals brands 

The Business of Soccer Kit Supplier Deals – Rest of the World 2022

Overall Market – Overview of the business of soccer kit supplier deals

Argentina – Primera Division – Overview of the business of soccer kit supplier deals in Argentina

Australia – A League – Overview of the business of soccer kit supplier deals in Australia

Brazil – Campeonato Brasileiro Serie A – Overview of the business of soccer kit supplier deals in Brazil

China – Chinese Super League – Overview of the business of soccer kit supplier deals in China

Colombia – Categoria Primera A – Overview of the business of soccer kit supplier deals in Colombia

Egypt – Premier League – Overview of the business of soccer kit supplier deals in Egypt

India – Indian Super League – Overview of the business of soccer kit supplier deals in India

Japan – J League – Overview of the business of soccer kit supplier deals in Japan

Mexico – Liga MX – Overview of the business of soccer kit supplier deals in Mexico

Paraguay – Primera Division – Overview of the business of soccer kit supplier deals in Paraguay

Qatar – Qatar Stars League – Overview of the business of soccer kit supplier deals in Qatar

Saudi Arabia – Saudi Pro League – Overview of the business of soccer kit supplier deals in Saudi Arabia

South Africa – Premier Division – Overview of the business of soccer kit supplier deals in South Africa

South Korea – K League – Overview of the business of soccer kit supplier deals in South Korea

USA – Major League Soccer – Overview of the business of soccer kit supplier deals in the USA

Brand Breakdown – Overview of the business of soccer kit supplier deals brands 

The Business of the UEFA Women’s European Championships 2022

The Effect of COVID-19 & Russian Invasion of Ukraine – Overview of the impact of COVID-19 and the Russian invasion of Ukraine on international football

Attendances, Prize Money & Tickets – Overview of the attendance, prize money, and ticket pricing in the competition

Social Media – Comprehension of the social media landscape for the UEFA Women’s European Championships

Sponsorship Landscape – Overview of the sponsorship landscape for the UEFA Women’s European Championships

Kit Supplier Landscape – Overview of the kit supplier landscape for the UEFA Women’s European Championships

Media Landscape – Overview of the media landscape for the UEFA Women’s European Championships

The Teams – Outline of team profiles in the UEFA Women’s European Championships

Player Profiles & Sponsorship Portfolios – Summary of player profiles and sponsorship scenario in the UEFA Women’s European Championships

Appendix

The Business of the Africa Cup of Nations (AFCON) 2021

Impact of COVID-19 – Overview of the impact of COVID-19 on international football

Executive Summary – Brief summary of AFCON 2022

AFCON 2022 Overview – Overview of the impact of COVID-19

Media Landscape – Comprehension of the media landscape for AFCON

Sponsorship Landscape – Comprehension of the sponsorship landscape for AFCON

Team Sponsorship Overview – Summary of the team sponsorships in AFCON

The Teams – Overview of the teams in AFCON

Appendix

Frequently Asked Questions

In 2021, the Women’s Super League struck a deal with the BBC and Sky over broadcasting rights.

The top sponsors of UEFA club competitions are Heineken, Turkish Airlines, PlayStation, Lay’s, MasterCard, Expedia Group, and Oppo among others.

The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022.

The Chinese Super League comes out as the most expensive and lucrative market for front-of-shirt (FOS) partnerships across the fifteen rest-of-the-world leagues.

Adidas has the highest number of deals across the 15 featured leagues.

The 2022 UEFA Women’s European Championships tournament included 17 official sponsors.

 

 

 

In 2022, AFCON was played on a much larger scale, with intense qualifying processes, a greater standard of professionalism, and an increase in the number of teams competing in the finals.

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