Business of Football – Report Bundle (7 Reports)
Competitive soccer has ushered in a new business model through its involvement in large-scale investments. Players, stadiums, services, etc. have changed the entire dynamic of soccer through social media outreach portals and broadcasting. Return on investment has also changed the entire spectrum from ticket prices to merchandising and sponsorships.
As a part of this bundle, you will gain access to in-depth insights available in the following reports:
- The Business of the WSL 2022-23
- The Business of UEFA Club Competitions 2022-23
- The Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape
- The Business of Soccer Front-of-Shirt Deals – Rest of the World 2022
- The Business of Soccer Kit Supplier Deals – Rest of the World 2022
- The Business of the UEFA Women’s European Championships 2022
- The Business of the Africa Cup of Nations (AFCON) 2021
Report 1 – The Business of the WSL 2022-23
The Women’s Super League was founded in 2011. The WSL originally consisted of eight teams, before expanding to 12 teams in 2019/20. In 2014, a second league was introduced, called the FA WSL 2 which consisted of 10 teams and helped form a pyramid for women’s soccer in England. In 2021, the Women’s Super League (WSL) struck a deal with the BBC and Sky over broadcasting rights, with up to 66 matches being broadcast live on those channels. The WSL also has 25 international broadcasting deals for the 2022/23 season, an increase of five from the previous year.
Women’s Super League Sponsorship Landscape
To know more about the business of the WSL 2022-23, download a free report sample
Report 2 – The Business of UEFA Club Competitions 2022-23
The governing body for association soccer in Europe UEFA organizes three of the biggest club competitions in world soccer: the UEFA Champions League, the UEFA Europa League, and the UEFA Europa Conference League. The UEFA Champions League has major deals in place with some of the biggest broadcasters in the world. Broadcasting for UEFA’s three club competitions is big business with matches being shown globally. The competitions generate large sums of money through various sponsorship deals from many global brands.
UEFA Club Competitions Social Media Landscape
For more business of UEFA Club Competitions 2022-23, download a free report sample
Report 3 – The Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape
Adidas is the longest-serving brand partner of the World Cup, having supplied match balls since 1970, as Qatar welcomed 15 debuting brands as sponsors for the 2022 World Cup. The FIFA World Cup has been the peak competition in soccer for decades. The number of tickets sold is usually more dependent on which country is hosting and how what the maximum capacities are at World Cup stadia. The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022. FIFA and the Qatar World Cup itself this year actively boast 27 unique partnerships. The German DFB is the highest-earning national federation from sponsorship deals this year.
Business of FIFA Analysis, by Sponsors
For more sponsorship insights on the business of FIFA, download a free report sample
Report 4 – The Business of Soccer Front-of-Shirt Deals – Rest of the World 2022
The business of soccer front-of-shirt deals includes countries such as China, the USA, Australia, India, Brazil, Argentina, Colombia, Egypt, Japan, Mexico, Qatar, Saudi Arabia, South Africa, and South Korea. The Chinese Super League comes out as the most expensive and lucrative market for front-of-shirt (FOS) partnerships across the fifteen rest-of-the-world leagues. Just behind the Chinese league, the American MLS is the second most lucrative market, which again centers around the general commercialization of the country itself.
Business of Soccer Front-of-Shirt Deals by Country
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Report 5 – The Business of Soccer Kit Supplier Deals – Rest of the World 2022
The business of soccer kit supplier deals includes major brands such as Nike, Puma, Adidas, etc. Among the brands, Adidas has the highest number of deals across the 15 featured leagues. Its biggest active deal concerns its centralized contract with the American Major League Soccer (MLS) competition, where it spends more than $100 million for the rights across 28 teams. PUMA holds the largest league coverage as Umbro ranks as best of the rest. Puma has a varied spread of deals across almost all markets, with its biggest held presence coming in Qatar where it has six active deals.
Business of Soccer Kit Supplier Deals by Country
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Report 6 – The Business of the UEFA Women’s European Championships 2022
Founded in 1984, UEFA Women’s European Championship also called UEFA Women’s Euro is the main competition in women’s association football which is being held between national teams of the UEFA confederation. The 2022 tournament was set for record attendance and included 17 official sponsors. For the most part, there is a larger popular following for international women’s soccer compared to that at a domestic level. Both the FIFA Women’s World Cup and UEFA European Championships boast larger followings than the WSL and NWSL, the two most high-profile domestic leagues in women’s soccer.
Business of UEFA Women’s European Championship Deals by Partnership
To know more about the business of the UEFA Women’s European Championships, download a free report sample
Report 7 – The Business of the Africa Cup of Nations (AFCON) 2021
The Africa Cup of Nations (AFCON) continues to rank as the biggest national-team soccer competition in the continent of Africa. The tournament, like that of other major continental competitions, such as the European Championships and Copa America, pits the best teams on the continent against one another to determine the African champions. The tournament has been running since 1957, beginning on a much smaller scale, comprising only four teams, which was downgraded to only three, when South Africa was disqualified due to the country’s political oppression during the apartheid era. In 2022, the competition was played on a much larger scale, with intense qualifying processes, a greater standard of professionalism, and an increase in the number of teams competing in the finals.
For more business of the Africa Cup of Nations (AFCON) 2021 insights, download a free report sample
Key Players
Table of Contents
Frequently Asked Questions
In 2021, the Women’s Super League struck a deal with the BBC and Sky over broadcasting rights.
The top sponsors of UEFA club competitions are Heineken, Turkish Airlines, PlayStation, Lay’s, MasterCard, Expedia Group, and Oppo among others.
The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022.
The Chinese Super League comes out as the most expensive and lucrative market for front-of-shirt (FOS) partnerships across the fifteen rest-of-the-world leagues.
Adidas has the highest number of deals across the 15 featured leagues.
The 2022 UEFA Women’s European Championships tournament included 17 official sponsors.
In 2022, AFCON was played on a much larger scale, with intense qualifying processes, a greater standard of professionalism, and an increase in the number of teams competing in the finals.
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