Business of Sports – Report Bundle (6 Reports)

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“Sports is not just an active platform for marketing and creating branding opportunities for corporate investment in sports, but also for creating value for fans across the country. The business of sports involves activities such as sponsoring a team, selling TV rights, managing an athlete, putting on an event, and marketing to fans to attract and engage supporters in the modern era.”

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1 – The Business of Esports EMEA 2022

Europe stands as one of the leading continents in the professional Esports landscape, with strong growing markets boasted throughout the region. Whilst countries such as the UK, Germany, France, and Russia house some of the leading players and teams associated with the sport, it has been reported that in terms of consumer viewership penetration, the leading markets on the continent are Poland, Spain, and Italy. Esports comes out as the third most invested in sports within the industry, behind only basketball and soccer.

The Business of Esports EMEA 2022

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Report 2 – The Business of Formula One 2022

Formula 1 was inaugurated in 1950. Stefano Domenicali is the President & CEO of Formula 1. One of the most unique features of Formula 1 is its calendar, with 22 rounds of action, races are held at different circuits all around the world, ensuring that it retains its truly global sporting outlook. The complexity and global scale of its calendar operations have caused several organizations headaches over the past two years because of COVID -19. As travel restrictions have been imposed uniquely across, hosting races have been affected severely across all formats.

The Business of Formula One 2022

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Report 3 – The  Business of the Six Nations

The Six Nations has been running under this name since the year 2000, when Italy was added into the mix, changing the entire tournament landscape. The tournament’s origins initially saw it begin as a ‘Home Nations’ competition, before the addition of France in 1910. Despite the Six Nations Cup’s title being the ultimate prize, the competition also features several sub cups on offer across various matchups, which have existed on the back of long-standing historical rivalries between certain teams.

The Business of the Six Nations

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Report 4 – The Business of the Winter Olympics

The Winter Olympics is one of the biggest events in the International Olympic Committee’s (IOC) event roster, taking place in Beijing in 2022. It is to be noted that Beijing was the recent host of the Summer Games in 2008. Typically, the Winter Olympics operates on a smaller scale than the summer equivalent, with winter sports providing fewer events and athletes with fewer medals up for grabs. Winter Olympics provides great visibility for the IOC’s chief sponsors. The Winter Olympics in Beijing in the year 2022 saw 46 unique sponsors and brands who have identified the Beijing event as being an opportunity to gain access to a relevant audience.

The Business of the Winter Olympics

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Report 5 – The Business of Esports in the Americas 2022

North America, alongside Asia and Europe, continues to stand as one of the leading and most mature esports/gaming markets in the world. The United States in particular is one of the leading countries in this regard, thanks to its economic market position, with some of the biggest traditional sports leagues in the world. Because of its outstanding technological infrastructure, it can offer consistent access to gamers across all parts of the nation. It was reported in 2021 that nearly 70 percent of Americans, almost 222 million people, identify as gamers. This proves that they have an enormous potential pool of talent to choose players from.

The Business of Esports in the Americas 2022

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Report 6 – The Business of the Tennis Grand Slams 2022

In tennis, the term Grand Slam refers to the accomplishment of winning all four major championships – the championships of Australia, France, Britain (Wimbledon), and the United States – in the same calendar season. The Australian and the United States tournaments are played on hard courts, the French on clay, and Wimbledon on grass. Wimbledon is the oldest tournament, founded in 1877, followed by the US in 1881, the French in 1891, and the Australian in 1905, but it was not until 1925 that all four were held as officially sanctioned majors.

The Business of the Tennis Grand Slams 2022

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Key Players - The Business of Esports EMEA 2022



  • Axe

  • Bose

  • Cisco

  • Louis Vuitton

  • MasterCard

  • Mercedes-Benz

  • Oppo


Key Players - The Business of Formula One 2022



  • Petronas

  • Orlen

  • Alpha Tauri

  • Cognizant

  • Aramco

  • BWT

  • Oracle


Key Players - The Business of the Six Nations



  • BBC Sport & ITV Sport

  • Sky Italia & TV8

  • RTE & Virgin Media

  • Premier Sports

  • Stan Sport

  • DAZN

  • Peacock (NBC)

  • Sky Sport

  • SuperSport & TV5 Monde

  • Movistar


Key Players - The Business of the Winter Olympics



  • IOC

  • Coca Cola

  • Omega

  • Panasonic

  • Atos

  • Samsung

  • Mengniu

  • Discovery

  • NBC

  • Eurosport

  • BBC

  • ZDF

  • ARD


Key Players - The Business of Esports in the Americas 2022



  • Samsung

  • PUMA

  • Kia

  • Intel


Key Players - The Business of the Tennis Grand Slams 2022



  • Hublot

  • Lacoste

  • Raiffeisen Bank

  • Rolex

  • Adidas


Table of Contents

The Business of Esports EMEA 2022 

Impact of COVID-19 & Ukrainian Military Invasion- Information related to COVID-19’s impact and Russian invasion f Ukraine on Esports business in EMEA

Esports in the EMEA- Detailed information about European Esports

Esports Q&A with CSM- Insights about CSM Q&A

Sponsorship Landscape- Comprehension about the sponsorship landscape

Social Media Landscape- Insights about the social media landscape and strategies

Media Landscape – Information about the media landscape for Esports

Gaming Landscape- Information about the gaming landscape for Esports

Team Landscape – Information about the gaming teams

Appendix 

The Business of Formula One 2022

Formula One Overview- Brief overview of the Formula One

Impact of COVID-19 & Russia’s Invasion of Ukraine- COVID-19 impact and Ukraine invasion

Social Media- Insights into the social media landscape

Formula One Sponsorship- Information about sponsorship deals

Media Landscape – Information about the media landscape for Formula One

Team Profiles – Information about the gaming landscape for Esports

Team Sponsorship Overview – Information about the team sponsorship landscape

Appendix

The Business of the Six Nations

Impact of COVID-19- Information about COVID-19 impact on the business of Six Nations

Six Nations in 2022- Insights about Six Nations and their business

Social Media- Social media impact and analysis

Media Landscape – Information about the media landscape

Tournament Sponsorship Landscape – Information about the tournament sponsorship landscape

Team Sponsorship Landscape – Information about the team sponsorship landscape

Team Profiles

Appendix

The Business of the Winter Olympics

Introduction- Brief overview of the Winter Olympics

▪ Executive Summary

▪ Winter Olympics 2022

Sponsorship Analysis- Insights about sponsorship analysis

▪ Biggest Deals

▪ Annual Value

▪ Unique Sponsors

▪ TOP Sponsor Advertising

▪ Athlete Partnerships

▪ Diplomatic Reaction

Media Landscape- Insights into the media landscape  

Overview

▪ Biggest Deals

▪ Tokyo Comparison

▪ Discovery Sub-Licensing

▪ Free-to-air vs PayTV

The Business of Esports in the Americas 2022

Impact of COVID-19- Brief overview of the COVID-19 impact on Esports in the Americas

Esports in the Americas- Detailed information about the Esports business in the Americas

Esports Q&A with CSM

Sponsorship Landscape- Insights about the sponsorship landscape

Social Media Landscape- Detailed information about the social media landscape

Media Landscape – Information about the media landscape

Gaming Landscape – Information about the gaming space in the Americas

Team Landscape – Information about the teams

Appendix 

The Business of the Tennis Grand Slams 2022

Impact of COVID-19- Brief overview of the COVID-19 impact

Executive Summary- Detailed information about the business of Grand Slam

Grand Slams 2022 Overview- Brief overview of the Grand Slam

Media Landscapes- Detailed information about the media landscape

Sponsorship Landscapes – Information about the sponsorship landscape

Player Kit Supplier Deals – Information about the kit suppliers and deals

Top Five Players Overview – Comprehension about the top 5 players in the format

Appendix

Frequently asked questions

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