Business to Consumer (B2C) eCommerce Market Size, Share and Trends Analysis by Payment Type, Region and Segment Forecast to 2026
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How is our ‘B2C Ecommerce’ report different from other reports in the market?
- The report presents in-depth market sizing and forecast at a segment level for more than 45 countries including historical and forecast analysis for the period 2018-2026 for market assessment
- Detailed segmentation by payment type – Online Payment and Offline Payment
- The report offers technological, macroeconomic, and regulatory trends, along with driving factors impacting the market. The report further presents analysis M&A deals, venture financing deals, hiring trends, and social media trends in the ecommerce sector.
- The growth innovation matrix included in the report, divides the market players in to four categories i.e., flagbearers, contenders, specialists, and experimenters, which will help value chain participants in understanding how competition is performing based on their revenue growth and their R&D efforts
- Competitive Landscape includes Recent Developments & Their Impact Analysis, Heat Map Analysis for Key Companies, List of Key Emerging Companies/Technology Disruptors/Innovators, Recent Mergers & Acquisitions, Patent Analysis as well as a list of key projects across target countries
- Competitive profiling and benchmarking of key players in the market to provide deeper understanding of industry competition.
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B2C eCommerce Market Report Overview
The global Business-to-Consumer (B2C) eCommerce market size will be valued at $6.5 trillion in 2023 and expected to grow at a compound annual growth rate (CAGR) of 9.1% during 2022-2026. The key to this growth has been the spread of the internet, with the number of users worldwide increasing from 847 million in 2010 to 4.9 billion in 2021 and high smartphone penetration. Additionally, lockdowns and social distancing accelerated the adoption of ecommerce, with consumers getting accustomed to online shopping during the pandemic. Over the forecast period, the online demand is expected to remain strong, favoring the B2C eCommerce growth.
B2C eCommerce Market Outlook, 2018-2026 ($ Trillion)
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Retailers are now under greater pressure to offer an experience that is unique for each customer. Consumers too on the other hand are becoming demanding of the services and products they purchase. As such, the level of technological advancements in the field is immense. Drones, AI robots, augmented reality, in-app shopping via social commerce, and recommendation engines, among others are just a few tools aimed at offering a personalized as well as a quick delivery experience to the customers. This in the future will create opportunities for capturing new customers while improving the user experience for existing customers.
The increasing penetration of smartphones across the globe has opened new avenues for retail e-commerce market aided by m-commerce. Mobile commerce helps customers to purchase goods at the comfort of their homes using their smartphones. Consumer electronics and beauty & personal care products are popular among customers in the B2C Ecommerce space. With sophisticated supply chains, companies are able to provide products across countries, thereby augmenting the growth of cross-border B2C ecommerce market.
The B2C e-commerce market research report provides an executive-level overview of the current B2C eCommerce worldwide, with detailed forecasts of key indicators up to 2026. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by payment type, across key regional and country markets. The study also captures a detailed overview of key dynamics including technology, and regulatory trends, among others with their current as well as the expected impact on the overall B2C eCommerce demand.
According to GlobalData estimates, the B2C eCommerce industry will grow from $6.5 trillion in 2023 to $8.3 trillion in 2026 at a CAGR of 9.1%. Frictionless payment methods, access on multiple devices, consumer engagements, and improved safety & security protocols are a few factors expected to favor the B2C eCommerce market growth over the forecast period. Business-to-business e-commerce is a channel that brands and manufacturers are no longer able to ignore. The platform is helping businesses to communicate directly with consumers and build brand loyalty, continuing to contribute to growing sales, year on year.
Market Size (2023) | $6.5 trillion |
Market Size (2026) | $8.3 trillion |
CAGR (2022-2026) | 9.1% |
Forecast Period | 2022-2026 |
Historic Period | 2018-2021 |
Report Scope & Coverage | Revenue Forecast, Competitive Index, Company Market Share, Growth Trends |
Payment Type Segment | Online and offline |
Key Companies | Alibaba Group Holding Ltd, Amazon.com Inc, JD.com Inc, Pinduoduo Inc, and Rakuten Group Inc, among others |
B2C E-Commerce Market Analysis by Payment Type
B2C eCommerce platforms offer two payment methods to their customers, online and offline. The online payment type includes UPI, card payment including debit & credit, and buy-now-pay-later options among others. The online payment segment pre- and post-pandemic has been the most preferred payment type for a majority of customers. In 2023, the B2C eCommerce online payment segment captured the majority share of the overall market revenue and is projected to grow at a CAGR exceeding 10% to reach a market value of 7,891.6 billion by 2026.
B2C E-Commerce Market Share by Payment Type, 2023 (%)
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Offline payment methods have been the least popular accounting for approximately 5% of the overall market in 2023. The offline payment methods largely capture payments made through cash or cheque. The market is moving towards hybrid payment channels. The benefit of having online solutions as well as offline payment options means that consumers have the option to choose between online and offline purchasing and are reassured that their preference will be provided for.
B2C E-Commerce Market Analysis by Region
The Asia Pacific B2C eCommerce market led by China, South Korea, and Thailand captured a sizeable revenue share of the overall demand in 2023. The regional B2C ecommerce market witnessed growth at a CAGR exceeding 9%, higher than China and Japan. Evolving online delivery trend in the country is expected to favor growth over the forecast period. APAC customers are exploring online payment options more than ever, and this trend is expected to favor sales in the B2C eCommerce space. The rapid proliferation of new payment methods such as buy-now pay-later are also expected to accelerate regional demand.
Global B2C eCommerce Market Share by Region, 2023 (%)
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North America emerged as the second highest market in terms of B2C e-commerce demand in 2023. The regional market is mature and is projected to grow at a CAGR exceeding 8% from 2022 to 2026. Most vendors in the space are beefing up their delivery capabilities to fulfill orders timely. Vendors in the US are focused on building product catalogs focused on the new digital-savvy customers. Fast scrolling, mimicking the in-store shopping experience on app, etc. are a few of the features under consideration. Brands are also leveraging analytics to optimize their conversion rate. Consumer data has become more important than ever offering detailed insights into consumer buying behavior APA and thereby helping build apps catering to customer needs.
B2C E-Commerce Market – Competitive Landscape
The competitive landscape in the B2C ecommerce market is highly dynamic and ever evolving, shaped by various factors such as technological advancements, consumer preferences, and market consolidation. There is intense competition among both established players and emerging startups. Large companies like Amazon, Alibaba, and Walmart dominate the global B2C ecommerce market with their vast resources, extensive product offerings, and efficient logistics networks. These giants often engage in price wars, aggressive marketing campaigns, and innovative customer-centric strategies to gain a competitive edge. However, startups and niche players also find opportunities to thrive by focusing on specific product categories or unique value propositions that resonate with their target customers.
The integration of emerging technologies like artificial intelligence (AI), machine learning (ML), and augmented reality (AR) is redefining the competitive landscape. Companies are leveraging these technologies to enhance product recommendations, personalize customer experiences, optimize supply chain management, and streamline customer service. Those who can successfully harness the power of these technologies gain a competitive advantage by offering seamless and personalized shopping experiences.
Leading Players in the B2C eCommerce Market
- Alibaba Group Holding Ltd
- com Inc
- Apple Inc
- eBay Inc
- com Inc
- Pinduoduo Inc
- Rakuten Group Inc
- Shopify Inc
- Walmart Inc
- Zalando SE
Other B2C eCommerce Market Vendors Mentioned
Americanas SA, Etsy Inc, Meta Platforms Inc, Tencent Holdings Ltd, Z Holdings Corp
To Know More About Leading B2C E-Commerce Market Players, Download a Free Report Sample
B2C eCommerce Market Segments and Scope
GlobalData Plc has segmented the B2C eCommerce market report by payment type, and region:
Global B2C eCommerce Market Payment Type Outlook (Revenue, USD Million, 2018-2026)
- Offline
- Online
Global B2C eCommerce Market Regional Outlook (Revenue, USD Million, 2018-2026)
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Belgium
- Czech Republic
- Denmark
- Finland
- Hungary
- Ireland
- Italy
- Netherlands
- Norway
- Poland
- Russia
- Slovakia
- Sweden
- Turkey
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- Hong Kong
- Indonesia
- New Zealand
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Malaysia
- Rest of Asia Pacific
- South & Central America
- Brazil
- Mexico
- Argentina
- Chile
- Columbia
- Peru
- Middle East & Africa
- United Arab Emirates (UAE)
- Kingdom of Saudi Arabia (KSA)
- South Africa
- Nigeria
- Rest of Middle East & Africa
The market intelligence report provides an in-depth analysis of the following –
- B2C eCommerce market outlook: analysis as well as historical figures and forecasts of revenue opportunities from the payment type segments.
- The competitive landscape: an examination of the positioning of leading players in the B2C eCommerce market.
- Company snapshots: analysis of the market position of leading service providers in the B2C eCommerce market.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Scope
This report provides overview and service addressable market for B2C ecommerce market
It identifies the key trends impacting growth of the market over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
It includes global market forecasts for the b2c ecommerce industry and analysis of patents, company filings, and hiring trends.
It contains details of M&A deals in the b2c ecommerce space, and a timeline highlighting milestones in the development of ecommerce industry.
The detailed value chain consists of five layers: customer interface, order management, fulfillment, after-sales service management, data layer.
Key Highlights
The Business-To-Consumer (B2C) eCommerce market size was valued at $ 5.85 trillion in 2022 and expected to grow at a compound annual growth rate (CAGR) of 9.1% during 2022-2026. Key to this growth has been the spread of the internet, with the number of users worldwide increasing from 847 million in 2010 to 4.9 billion in 2021 and high smartphone penetration. Additionally, lockdowns and social distancing accelerated the adoption of ecommerce, with consumers getting accustomed to online shopping during the pandemic.
Reasons to Buy
This market intelligence report offers a thorough, forward-looking analysis of the global b2c ecommerce market, and key payment type stack in a concise format to help executives build proactive and profitable growth strategies.
Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in b2c ecommerce markets.
The report also highlights key payment segments segments (Offline, Online).
With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in b2c ecommerce market.
The broad perspective of the report coupled with comprehensive, actionable detail will help b2c ecommerce players succeed in the growing ecommerce market globally.
Key Players
Alibaba Group Holding LtdAmazon.com Inc
Apple Inc
eBay Inc
JD.com Inc
Pinduoduo Inc
Rakuten Group Inc
Shopify Inc
Walmart Inc
Zalando SE
Table of Contents
Table
Figures
Frequently asked questions
-
What will be the B2C e-commerce market size in 2023?
The B2C e-commerce market size globally was valued at $6.5 trillion in 2023.
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What will be the B2C e-commerce market size in 2026?
The B2C e-commerce market size is expected to reach $8.3 trillion by 2026.
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What is the B2C e-commerce market growth rate?
The B2C e-commerce market is expected to grow at a CAGR of 9.1% during the forecast period (2023-2026).
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What are the key B2C eCommerce market drivers?
Mobile commerce (m-commerce), technological advancements, cross-border ecommerce, social media influence, and customer-centric strategies are stimulating the B2C e-commerce market growth worldwide.
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What are the key B2C eCommerce market segments?
Payment Type Segments: Online and Offline Payments
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Which are the leading B2C eCommerce companies?
Some of the leading companies in the B2C e-commerce market are Alibaba Group Holding Ltd, Amazon.com Inc, JD.com Inc, Pinduoduo Inc, and Rakuten Group Inc, among others.
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Is there a third level of segmentation in the report?
GlobalData’s focus is on providing reliable and accurate data that is supported by robust research methodology. Our reports undergo rigorous quality checks and are based on primary and secondary research sources, ensuring that the numbers and insights provided are trustworthy. However, despite the best efforts to gather comprehensive data, there could be instances where the available data is limited, making it challenging to provide third level segmentation. In such cases, GlobalData may choose to provide high-level insights and general trends rather than forcing segmentation that may not be backed by sufficient data. This approach ensures that the report’s overall quality and credibility are maintained.
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