The Business Of Top European Soccer

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The reports in this pack provide an overview of the commercial landscape in the top five leading European soccer leagues. The featured leagues are La Liga, English Premier League, Ligue 1, Serie A and the Bundesliga.

The reports take a look at the commercial landscape of the leading leagues heading into the new 2021-22 season, looking at all the main commercial revenue streams available as well as the impact COVID-19 has had. Further to this, the report breaks down the relevant data to assess the position of affiliated clubs, brands and broadcasters.

 

Scope

Analysis of the commercial landscape of the top 5 leagues.

Analysis of the media landscape considering both the domestic and international broadcast landscape and what the future holds for the respective league’s media rights.

Detailed analysis of sponsorship deals. It details the trends evident in the league’s sponsorship landscape, highlighting the biggest players and sectors invested in the league.

Analysis of the commercial developments of clubs in the leading leagues.

Key Highlights

Premier League clubs are estimated to earn over $1.5 billion in sponsorship revenue throughout the course of the 2021/22 campaign, signalling a bounce back of the league’s sponsorship market post COVID-19. However, the direction of sponsorship spend on Premier League clubs is highly unequal, with over 80 per cent channelled towards the Big Six, who generate over four times as much value through their commercial partnership deals than the remaining 14 Premier League clubs combined.

COVID-19 has hit La Liga hard over the past two seasons, costing Spain’s top two divisions up to the value of $2.43 billion. The big commercial question around the league this season centres around its domestic media rights which are up for tender and could be inline for a slight dip after the impact of the pandemic and loss of Lionel Messi to the French league.

GlobalData estimates Ligue 1 to generate $23m in sponsorship revenues. Almost three quarters of this value comes from the title sponsor deal with Uber Eats, reportedly worth $16.98m a year. The other three deals make up the remainder of the deal, with Betclic’s deal the most valuable, reportedly worth $3.5m a year. Ligue 1 has the lowest sponsorship revenue from confirmed deals for the 2021/22 season, with its total sponsorship revenue within $2m of Bundesliga, which has two more deals contributing towards its total.

Serie A has opened up to a €1.7 billion ($2 billion) investment from a private equity consortium led by CVC Capital Partnersto help distribute and manage the Italian league’s media rights, help increase the international appeal of the league and manage the financial fallout from COVID-19.

Media rights is also a subject of discussion in the report, providing comparisons with the Bundesliga’s domestic rights value with other European soccer competitions, while also looking at the change in the Bundesliga’s portfolio from its previous rights cycle, to its current one.

Reasons to Buy

With industry leading data, readers will gain understanding of the current commercial landscape of the world’s richest domestic soccer competitions.

To gain an understanding of the media rights market for a premium soccer competition, both domestically and internationally.

To understand what the current and emerging trends are within the sponsorship market, discover the direction of brand spend in the respective leagues and what markets sponsorship revenue is coming from.

 

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