Canada Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

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Published: August 17, 2022 Report Code: GDBF376MR-ST

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Canada Baby Food Market Report Overview

Canada baby food market size was $498.8 million in the year 2021 and will grow at a CAGR of more than 1% during 2021-2027.

Canada Baby Food Market Outlook, 2021-2027 ($ Million)

Canada Baby Food Market Outlook, 2021-2027 ($ Million)

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Canada baby food market research report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work, and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

 Market Size 2021 $498.8 Million
CAGR % (2021-2027) >1%
Leading Categories ·        Baby Milk

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Others
Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Drugstores & Pharmacies

·        Convenience Stores

·        E-Retailers
Key Competitors ·        Mead Johnson (Reckitt Benckiser)

·        Abbott Laboratories, Nestlé

·        The Kraft Heinz Company

·        Hero Group, Love Child Organics

·        Danone Group
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Canada Baby Food Market Dynamics

The crude birth rate in Canada declined during 2008–21. Young Canadian parents are extremely concerned about their babies’ health and are willing to pay for premium health products. However, millennials focus more on time and portability and appreciate products that are convenient and time-saving.

A study conducted by Canadian Healthy Infant Longitudinal Development (CHILD) in 2015 to identify the average age at which Canadian parents introduced allergens to their babies’ diets found that most parents delayed the introduction of eggs in babies’ diets until their babies were six months old, while almost half of babies were introduced to cow’s milk before the age of six months.

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Key Categories in the Canada Baby Food Market

The leading categories in the Canada baby food market are baby milk, baby cereals & dry meals, and baby wet meals & others. In 2021 baby milk had the highest market share.

Canada Baby Food Market, by Leading Categories

Canada Baby Food Market, by Leading Categories

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Key Distribution Channels in the Canada Baby Food Market

The key distribution channels in the Canada baby food market are hypermarkets & supermarkets, drugstores & pharmacies, convenience stores, and e-retailers. Hypermarkets & supermarkets were the leading distribution channel for baby food in 2021.

Canada Baby Food Market, by Distribution Channels

Canada Baby Food Market, by Distribution Channels

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Key Competitors in the Canada Baby Food Market

The key competitors in the Canada baby food market are Mead Johnson (Reckitt Benckiser), Abbott Laboratories, Nestlé, The Kraft Heinz Company, Hero Group, Love Child Organics, Danone Group, and others. In 2021, Mead Johnson led the Canada baby food sector in both value and volume terms.

Canada Baby Food Market, by Competitors

Canada Baby Food Market, by Competitors

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Scope

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

  • Investigates which categories are performing the best and how this is changing market dynamics.

Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
Nestlé
The Kraft Heinz Company
Hero Group
Love Child Organics
Danone Group

Table of Contents

Table of Contents

Introduction

Executive Summary

Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Canada Compared with Other Leading Countries in the North American Market

PCC and PCE of Canada Compared with Global and North American Markets

Background

Births

The Consumer

Sociodemographic Trends

Working Women

Working Women Legislation

Breastfeeding Trends Promotion

Breastfeeding Trends Prevalence

Regulations

Overview

Canada Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Baby Drinks

Production and Trade

Imports

Exports

Production

Distribution

Channel Share Analysis

Baby Food Retailing

Economic Background

GDP Growth and Inflation

Prospects and Forecasts

Future Trends

Definitions

Appendix

Summary Methodology

About Globaldata

Table

List of Tables

Birth & population trends, 2008-27

Live births by province, 2016-20

Age at which allergens are introduced to babies’ diets, 2015

Breakdown of live births by age of mothers, 2011-20

Mean age of mother at time of delivery by region, 2013-20

Working women, 2010-21

Breastfeeding rates by mother’s age, %, 2017-18

Exclusive breastfeeding rates, 2003 and 2011-12

Infant feeding duration and exclusivity, Toronto, 2016

Breastfeeding rates, Ontario, 2012-17

Breastfeeding rates in Quebec by age of baby, 2005-06

Breastfeeding initiation trends, by age & province, 2008-13

Leading categories (value) and (volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-21

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-21

Baby milks: brand shares, value & volume, %, 2015-21

Baby cereals & dry meals: SKUs by pack type, 2021

Baby cereals & dry meals: SKUs by pack size, 2021

Baby cereals & dry meals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21

Baby cereals & dry meals: manufacturer & brand shares, value & volume, %, 2015-21

Baby wet meals & other: SKUs by pack type, 2021

Baby wet meals & other: SKUs by pack size, 2021

Baby wet meals & other: brand price positioning analysis, 2021

Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21

Baby wet meals & other: manufacturer & brand shares, value & volume, %, 2015-21

Baby finger food: SKUs by pack type, 2021

Baby finger food: SKUs by pack size, 2021

Baby finger food: brand price positioning analysis, 2021

Baby finger food: manufacturer shares, value & volume, %, 2015-21

Baby finger food: brand shares, value & volume, %, 2015-21

Baby drinks: SKUs by pack type, 2021

Baby drinks: SKUs by pack size, 2021

Baby drinks: brand price positioning analysis, 2021

Baby drinks: manufacturer shares, value & volume, %, 2015-21

Baby drinks: brand shares, value & volume, %, 2015-21

Baby milks & cereals: trends in imports, 2014 21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2014 21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2014 21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2014 21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2015-21

Baby food: sales by outlet type, % value, 2015-21

Baby food: sales by type of food & outlet type, % value, 2021

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2008-27

Baby food: market value, current prices ($ million), 2015-21

Baby food: market value, constant prices, 2015-21

Baby food: market volume, million kg, 2015-21

Baby food: per capita expenditure, current prices ($), 2015-21

Baby food: per capita expenditure, constant prices, 2015-21

Baby food: per capita consumption, kg, 2015-21

Baby milks: category segmentation, value & volume, 2015-21

Baby food: market value, current prices ($ million), 2021-27

Baby food: market value forecasts, constant prices, 2021-27

Baby food: market volume forecasts, million kg, 2021-27

Baby food: per capita expenditure, current prices ($), 2021-27

Baby food: per capita expenditure, constant prices, 2021-27

Baby food: per capita consumption, kg, 2021-27

Exchange rates: LCU per $, 2015-21

Exchange rates: LCU per $, 2022-27

SKUs allocation by product type

Figures

List of Figures

Value and volume share of Canada in the global and North American baby food sector, 2021 26

Canada compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison Canada, North America, and global, 2016 26

PCE* comparison Canada, North America, and global, 2016 26

Baby food: sector size (value), 2016 21

Baby food: sector size (volume), 2016 21

Market size and growth analysis by value and volume, baby food sector, 2015-27

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, % value, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-27

Baby milks: per capita expenditure & consumption, 2015-21

Baby milks: per capita expenditure & consumption by age group, 2015-21

Baby milks: segmentation, value, and volume, 2015-21

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27

Baby cereals & dry meals: per capita expenditure & consumption, 2015-21

Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27

Baby wet meals & other: per capita expenditure & consumption, 2015-21

Market size and growth analysis by value and volume, baby finger food category, 2015-27

Baby finger food: per capita expenditure & consumption, 2015-21

Market size and growth analysis by value and volume, baby drinks category, 2015-27

Baby drinks: per capita expenditure & consumption, 2015-21

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (CAD billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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