Canada Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Canada’s sportswear market was valued at CAD10.6 billion in 2020 and is expected to grow with a CAGR of more than 5% by 2025. The sportswear market of Canada experienced a decline of more than 9% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Canada’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by online specialists, other online retailers and department stores. Nike, Under Armour, and Lululemon were the top brands in Canada’s sportswear market in 2021.
Overview of the Canadian sportswear market
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What are the market dynamics of the Canadian sportswear market?
Sports clothing: Canada’s sports clothing consisted of womenswear, menswear, and childrenswear, where childrenswear is expected to show the highest growth rate during the forecast period, while womenswear showed the lowest growth rate. Womenswear is expected to show a value growth of more than CAD1 billion during 2020-2025, while childrenswear will increase by less than CAD0.5 billion. In 2020, sports-inspired casual wear and active were the dominating sportswear type, followed by technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, running and football (soccer only). By value Lululemon, Nike, and Under Armour were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 7% during 2021-2025, to reach a value of more than CAD4 billion by 2025. Canada’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where men’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value growth of less than CAD1 billion during 2020-2025 and women’s footwear will also increase by less than CAD1 billion. In 2020, active was the dominating sports footwear type, followed by technical and sports-inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and ASICS were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 10% during 2021-2025, to reach a value of more than CAD700 million by 2025. Canada’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Canada’s sports accessories in 2020, followed by hats and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active and technical sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Nike, Under Armour and Lululemon were the top sports footwear brands by value in 2021.
What are the key segments of the Canadian sportswear market?
Canada’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.
Canadian sportswear market, by key categories
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What are the major distribution channels in Canada’s sportswear market?
Offline purchases had a major share in Canada’s sportswear market, with online penetration being less than 30% in 2020. The distribution channels in Canada’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, other specialist retailers, value, discount and variety stores and general merchandise retail and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers and online specialists. The online specialists is expected to outperform other online retailers by 2025.
Canadian sportswear market, by distribution channels
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Which are the top sportswear brands of Canada?
The major sportswear brands in Canada’s sportswear market in 2021 include Nike, Under Armour, Lululemon, Adidas, Columbia, Helly Hansen, SALOMON, Puma, ASICS, New Balance, Brooks, The North Face, FILA, Champion, Vans, Lacoste, Patagonia, Reebok and Rip Curl. Most of the brands had mass-market price positioning, while Lululemon, Lacoste and SALOMON had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Canada sportswear market, by key brands
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Market report scope
Market size (year – 2020) | CAD10.6 billion |
Growth rate (CAGR) | >5% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, other specialist retailers, value, discount and variety stores and general merchandise retail and others. |
Key brands | Nike, Under Armour, Lululemon, Adidas, Columbia, Helly Hansen, SALOMON, Puma, ASICS, New Balance, Brooks, The North Face, FILA, Champion, Vans, Lacoste, Patagonia, Reebok and Rip Curl. |
The research report provides both the historic and forecast market data of total retail sales and the clothing, footwear and accessories market in Canada. It illustrates the data with charts, graphs and tables summarizing the value, with category details in the clothing, footwear and accessories sector. The forecasts include the impact of COVID-19 on growth. The research report also reveals major retailers share in the clothing, footwear and accessories sector with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
under Armour
Lululemon
Adidas
Columbia
Helly Hensen
SALOMON
Puma
ASICS
New Balance
Table of Contents
Frequently asked questions
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What was the market value of Canada’s sportswear market in 2020?
Canada’s sportswear market was valued at CAD10.6 billion in 2020.
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What is the growth rate of the Canadian sportswear market?
Canada’s sportswear market is expected to grow at a CAGR of more than 5% during 2021-2025.
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What are the key categories of Canada’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of Canada’s sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers and online specialists.
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What are the key brands in Canada’s sportswear market?
The top twenty sportswear brands in Canada’s sportswear market in 2021 include Nike, Under Armour, Lululemon, Adidas, Columbia, Helly Hansen, SALOMON, Puma, ASICS, New Balance, Brooks, The North Face, FILA, Champion, Vans, Lacoste, Patagonia, Reebok and Rip Curl.
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