Canada Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update

Pages: 32 Published: June 02, 2023 Report Code: GDTT-SMI23-07

GlobalData’s Tourism Source Market Insight: Canada report provides a thorough insight into the Canada’s domestic and outbound tourism market. The report looks at the profiles of canadian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Canadian outbound travel market.


This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Key Highlights

Transportation and retail have consistently been the top spending channels for Canadian tourists abroad. Transportation comprised xx% of the total outbound tourism expenditure in 2022. Canada is known for its high airport taxes and user fees which adds a significant cost to the ticket price.

According to the GlobalData Consumer Survey Q4 2021, Canadian travelers predominantly opt for online travel agents when it comes to booking their vacations, with xx% of respondents favoring this method. It’s not unexpected that Canadian online travel sales experienced a remarkable compound annual growth rate (CAGR) of xx% prior to the COVID-19 pandemic, spanning from 2014 to 2019.

The demographic of Canadian travelers between the ages of xx and xx is the most engaged in travel activities. The demographic characterized by higher disposable income, fewer economic constraints, and fewer dependents is often associated with unrestricted travel opportunities.

Turkey is becoming a developing destination market for Canadian tourists. The number of Canadian tourists departing for Turkey has shown a steady increase from xx to xx from xx million to xx million with a CAGR of xx%, highlighting the growing interest in the destination.

Reasons to Buy

This report provides clear insight into developments in Canada’s regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of spanish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.

This report examines the impact of COVID-19 on Canada’s outbound and domestic tourism.

Key Players

Google flights

Table of Contents


Canadian tourist profile

COVID-19 Impact

Domestic tourism

Outbound tourism

Main and developing destination market




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