Cigarettes in Ethiopia, 2019

Cigarette volumes stood at 7.4 billion pieces in 2017. Although this equates to an increase of nearly 229% on 1990 levels of per capita consumption, it remains very low even by African standards, at only 71 pieces per person in 2017, 47.9% ahead of levels in 1990. Until recently, cigarette production was low, having been badly affected by events during the 1990s. Volumes subsequently grew to 6.2 billion pieces in 2011 and were an estimated 7.5 billion pieces in 2016. Legitimate imports are believed to have been adversely affected by this expansion in local production, but were down at 225 million pieces in 2016. Exports are small.

Cigarettes in Ethiopia, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Ethiopia tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.


– Despite tobacco use being widespread through the use of khat, smoking is limited, depressed by incomes, and is among the lowest in the world. Recent data suggests that only 8.9% of males aged 15–49 were smokers.

– One manufacturer dominates: National Tobacco Enterprise (Ethiopia) Share Company. Formerly wholly state-owned, National Tobacco Enterprise (NTE) was recently acquired by the multinational JTI.

– Contraband enters the country from Djibouti and via the border with Somalia in the southeast. As part of efforts to combat smuggling, all cigarettes imported into Ethiopia must be marked with a National Tobacco seal.

– The Ethiopian cigarette market has suffered from fluctuating fortunes since 1990, although current trends have shown strong expansion as improvements in supply are made by Ethiopia's only manufacturer, National Tobacco.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

National Tobacco Enterprise


and Philip Morris International

among others.

Table of Contents

Table of Contents

List of Tables

List of Figures

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production & Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Government Restrictions

9. Company Profiles

9.1. National Tobacco Enterprise (Ethiopia) Share Company

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List of Tables

List of Tables

List of Tables

Table 1: Cigarette Consumption, 1990–2018

Table 2: Per Capita Consumption, 1990–2018

Table 3: Market Segmentation: Filter vs. Plain Cigarettes, 2007–2017, Million Pieces

Table 4: Market Segmentation: Filter vs. Plain Cigarettes, 2007–2017, %

Table 5: Manufacturer Sales & Market Share, 2000–2018, Million Pieces

Table 6: Manufacturer Sales & Market Share, %, 2000–2018

Table 7: Cigarette Brand Shares, 2013

Table 8: Cigarette & Tobacco Inflation, region, 2008–2009(1)

Table 9: Cigarette Prices (Addis Ababa), brand, July 2012

Table 10: Cigarette Prices, 2008–2012, brand, Birr/Pack

Table 11: Smoking Population, 1990–2018

Table 12: Tobacco Use by Age, Men, 2011, %

Table 13: Tobacco use (smoked/smokeless) among adults 15+ by gender, Ethiopia, %

Table 14: Cigarette Production, 1990–2017, million pieces

Table 15: Cigarette Production by Brand, volume %, 2013

Table 16: Cigarette Imports, 1990–2016, Million pieces

Table 17: Cigarette Imports by Country of Origin, Million pieces, 2006–2016

Table 18: National Tobacco Enterprise (Ethiopia) Share Company

Table 19: Consumption Forecasts, Million pieces, 2018–2028

List of Figures

List of Figures

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance


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