7-Eleven, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: February 25, 2022 Report Code: GDVR515TR

This report provides an overview of 7-Eleven Shopper Profile, attitudes, usage, top 10 retailers, market forecasts in China

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– 7-Eleven has a diverse shopper base spanning generations as it offers age agnostic product assortment

– 7-Eleven’s convenience store format makes it highly accessible to shoppers proving to be beneficial especially during the pandemic

– The retailer has a highly recognizable brand image in the country which can be used to enhance omnichannel operations

Reasons to Buy

– Gain a comprehensive view of the food & grocery shopper profile for 7-Eleven in China

– Understand the shopper base by age group, gender, income, demographic and household size for the retailer

– Gain insights into the overall market size and retailer performance in the country

– Understand who the main competitors are in the sector and their price positioning

Key Players

  • 7-Eleven


    Yonghui Superstores




    Easy Joy


    Wumart Superstore

    Century Mart

Table of Contents

Table of Contents

Executive Summary

Retailer’s Shopper profile

Food & Grocery shopper profile

Where Chinese consumers purchase food & grocery

Retailers used for other categories

Retailer overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and market shares

Food & Grocery market

7-Eleven’s market share

Top 10 retailers’ market share

7-Eleven’s share of shoppers

Market positioning map


Frequently Asked Questions


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