List of Figures
Christmas 2018 shopper penetration (by demographic and by region) & 2017 penetration
Christmas shopper profile (by demographic & by region), 2018
Financial wellbeing compared to last year, 2017 & 2018
How consumers financed Christmas spending, 2017 & 2018
Christmas spending compared to last year, 2017 & 2018
Agreement statements about Christmas, 2018
Success of retailers at promoting or communicating Christmas deals, 2018
Christmas stockings received penetration 2018 (by demographic and by region) & 2017 penetration
Christmas stockings given penetration 2018 (by demographic and by region) & 2017 penetration
Christmas stockings average spend, 2017 & 2018
Christmas stockings bought, 2017 & 2018
Secret Santa penetration 2018 (by demographic and by region) & 2017 penetration
Secret Santa budget, 2017 & 2018
Secret Santa bought for, 2017 & 2018
Secret Santa budget spending patterns, 2018
Christmas returns penetration 2018 (by demographic and by region) & 2017 penetration
Number of Christmas returns 2018 (by demographic) & 2017 overall
Reasons for returning Christmas presents, 2018
Social media use and influence on purchases of Christmas presents, 2018
Drivers of food & drink retailer selection, 2018 and ppt change on 2017
Consumers using each channel for purchasing seasonal food and drink, 2018 (browsed and purchased)
Consumers using each device for seasonal food and drink purchases, 2018 (browsed and purchased)
Fulfilment options for seasonal food and drink purchases made online, 2017 & 2018
Retailers shopped at for seasonal food and drink, 2017 & 2018 and ppt change on 2017
Top 10 retailers most shopped at for seasonal food and drink, 2017 & 2018 and ppt change on 2017
Consumers switching from their usual main retailer, 2018 by demographic & 2017 overall
Top 10 retailers consumers switched to, 2017 & 2018 and ppt change on 2017
Reasons for switching main retailer, 2018 and ppt change on 2017
Seasonal food and non-alcoholic beverage spend by retailer, 2018 and £ change on 2017
Seasonal alcoholic beverages spend by retailer, 2018 and £ change on 2017
Overall food and drink penetration 2018 (by demographic) & 2017 penetration
Christmas sweet products 2018 (by demographic) & 2017 penetration
Christmas savoury products 2018 (by demographic) & 2017 penetration
Meat, fish and free from alternatives 2018 (by demographic) & 2017 penetration
Fruit & vegetables 2018 (by demographic) & 2017 penetration
Alcoholic beverages 2018 (by demographic) & 2017 penetration
Non-alcoholic beverages 2018 (by demographic)
Overall seasonal food & drink planned/impulse purchases, and by category, 2017 & 2018
Drivers of gifts retailer selection, 2018 & ppt change on 2017
Consumers using each channel for purchasing Christmas gifts, 2018 (browsed and purchased)
Consumers using each device for Christmas gift shopping purchases, 2018 (browsed and purchased)
Fulfilment options for Christmas gift purchases made online, 2017 & 2018
Average spend on Christmas gifts by product category, 2018 and £ change on 2017
Who consumers bought Christmas gifts for, 2018 and ppt change on 2017
Retailers shopped at for gifts, 2017 & 2018 and ppt change on 2017
Overall gift penetration 2018 (by demographic) & 2017 penetration
Clothing & accessories penetration 2018 (by demographic) & 2017 penetration
Health & beauty penetration 2018 (by demographic) & 2017 penetration
Food gifts penetration 2018 (by demographic) & 2017 penetration
Alcohol gifts penetration 2018 (by demographic) & 2017 penetration
Books penetration 2018 (by demographic) & 2017 penetration
Toys & games penetration 2018 (by demographic) & 2017 penetration
Footwear penetration 2018 (by demographic) & 2017 penetration
Music & video 2018 (by demographic) & 2017 penetration
Homewares penetration 2018 (by demographic) & 2017 penetration
Money penetration 2018 (by demographic) & 2017 penetration
Electricals penetration 2018 (by demographic) & 2017 penetration
Stationery penetration 2018 (by demographic) & 2017 penetration
Voucher & gift cards penetration 2018 (by demographic) & 2017 penetration
Leather goods penetration 2018 (by demographic) & 2017 penetration
Fine jewellery & watches penetration 2018 (by demographic) & 2017 penetration
Computers penetration 2018 (by demographic) & 2017 penetration
Garden items penetration 2018 (by demographic) & 2017 penetration
Experience penetration 2018 (by demographic) & 2017 penetration
Sports penetration 2018 (by demographic) & 2017 penetration
DIY penetration 2018 (by demographic) & 2017 penetration
Overall gift planned/impulse purchases, and by sector 2017 & 2018
Overall gift personalisation, and by sector, 2017 & 2018
Drivers of retailer selection for festive items, 2018 and ppt change on 2017
Consumers using each channel for festive item purchases, 2018 (browsed and purchased)
Consumers using each device for festive item purchases, 2018 (browsed and purchased)
Fulfilment options for festive item purchases made online, 2017 & 2018
Average spend on festive items, 2018 and £ change on 2017
Retailers shopped at for festive items, 2017 & 2018 and ppt change on 2017
Overall festive items penetration 2018 (by demographic) & 2017 penetration
Christmas trees and decorations penetration 2018 (by demographic) & 2017 penetration
Christmas tree purchasing dynamics, by real & artificial trees, 2018
Christmas lights purchasing dynamics, by internal & external lights, 2018
Christmas wrapping & cards penetration 2018 (by demographic) & 2017 penetration
Types of gift bags purchased, 2018
Festive home products penetration 2018 (by demographic) & 2017 penetration
Christmas crackers penetration 2018 (by demographic) & 2017 penetration
Christmas advent calendar penetration 2018 (by demographic) & 2017 penetration
Christmas advent calendar bought for, 2017 & 2018
Types of products included in Christmas advent calendars, 2017 & 2018
Party clothing & accessories penetration 2018 (by demographic) & 2017 penetration
Overall festive items planned/impulse purchases, and by product category, 2017 & 2018
Overall gift personalisation, and by product category, 2017 & 2018
Drivers of items for the home retailer selection, 2018 and ppt change from 2017
Consumers using each channel for items for the home, 2018 (browsed and purchased)
Consumers using each device for items for the home, 2018 (browsed and purchased)
Consumers using each fulfilment option for items for the home, 2017 & 2018
Average spend on items for the home by category, 2018 and £ change from 2017
Retailers shopped at for items for the home, 2017 & 2018 and ppt change from 2017
Overall items for the home penetration 2018 (by demographic) & 2017 penetration
Electricals penetration 2018 (by demographic) & 2017 penetration
Furniture penetration 2018 (by demographic) & 2017 penetration
Homewares penetration 2018 (by demographic) & 2017 penetration
Overall items for the home planned/impulse purchases, and by sector, 2017 & 2018