Cigarettes in Panama
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Panama is one of the smaller cigarette markets in Central America aside from the passing trade that is conducted in the free zones along the Panama Canal. Legitimate domestic sales have recently been in a sharp decline due to the 2008 public smoking ban and the coinciding movement of the economy into a recession. Consumers switched to contraband because of the hike in Selective Consumption Tax (ISC) in July 2010.
Scope
• There is a small cigarette market due to economic and regulation issues, which have helped the contraband cigarette market grow, especially after the government increased taxes in 2010
• No local production and the market depends on imported brands
• Due to factory closures, exports have an insignificant share
• In April 2008, the government implemented a ban on tobacco advertising as well as on smoking in public places .
• Per capita consumption rates based on legitimate cigarettes is low and in decline.
Reasons to Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Panamanian market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
PMI
BAT
Philip Morris
BAT Sucursal Panama
Tabacalera Istmêna
British American Tobacco
Tabacalera Nacional SA
Tabacalera Nacional (PMI).
Table of Contents
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