Innovation in the banking industry is relentless, making it hard to stay-on top of the dynamically evolving industry landscape and in early identification of profound shifts, posing high risk of being disrupted if detected too late. GlobalData's coherent data-driven approach, using multiple forward-looking alternative datasets, empowers clients by decoding in advance the disruptive innovations in banking industry. Using patents data, GlobalData's proprietary industry innovation s-curve identifies specific innovation areas and their stage of evolution, i.e., whether they are emerging, accelerating or maturing. This report specifically looks at cloud innovation in targeted marketing platforms for the banking industry and the leading companies, start-ups and adoption trends. These insights help in making informed strategic decisions for a more durable source of competitive advantage
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* Certain sections in the report may be removed or altered based on the availability and relevance of data.
Decode the key disruptive innovations impacting the banking sector, with specific focus on targeted marketing platforms and its trends in patent filing, identifying the leading companies and start-ups (and those with unicorn potential), key application areas plus examples from real-world scenarios and leading countries driving the innovation. In addition, we gauge the adoption trends in targeted marketing platforms, by analyzing funding/investing trends, demand for human capital/jobs, social media buzz, company filings, and the latest news in the area
targeted marketing platforms: innovation landscape, patent filings trend, leading countries innovating, key application areas, top innovators, potential unicorns, real-world innovations, alternative dataset to track adoption trends using deals, jobs, social media, company filings, latest news, plus deep dive on key companies in targeted marketing platforms
Reasons to Buy
• Identify emerging, accelerating, and maturing innovations in the sector likely to be disruptive in the future
• Evaluate key companies at the forefront of these innovations and their disruptive impact
• Discover key start-ups innovating in the area and uncover those with unicorn potential
• Build strategic technology / product roadmaps to stay ahead of disruption through actionable intelligence
PayPal Holdings Inc
Memjet Technology Ltd
Signature Systems LLC
Bank of America Corp
Meta Platforms Inc
American Express Co
Dominion Harbor Enterprises
SITO Mobile Ltd.
Table of Contents
Table of Contents
Cloud in Banking: targeted marketing platforms
• Identify key innovations impacting the banking industry using GlobalData proprietary Innovation S-curves.
• Understand trends in innovation
– trends in patent filing
– leading countries driving the innovation
– % share of innovation across time
• Key players:
– leading companies and their disruptive impact
– start-ups patenting trends
– start-ups with unicorn potential
• Discover real-world innovations
• Decode adoption trends
– analyze trends in funding/ investments
– measure demand for human capital/ jobs
– track social media engagement/ conversations
– understand the company’s strategic focus on innovation
• Deep-dive: key innovating companies
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