Commercial Development of Women’s Sport
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With the growing profile of numerous athletes and sport properties within women's sport, there is growing evidence that these products are becoming a viable commercial option for sponsoring brands, with the growth athlete endorsement deals and unique women's sport partnerships highlighting the growing viability of women's sport
Scope
The report analyses a series of case studies of partnerships with brands who have committed exclusively to women's sport, and the varying operational structures within women's sport, from fully independent properties such as the WTA, to single governance for both male and female versions of a particular sport, such as with national governing bodies such as UEFA, FIFA and the ICC
Key Highlights
Case studies
Growing sponsorship value
TV ratings insight
Global analysis
Reasons to Buy
Insight into the commercial development of women's sport
UEFA
WTA
LPGA
Cricket Australia
WNBA
Table of Contents
Frequently asked questions
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