Commonwealth Games, 2022 – Post Event Analysis

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The 2022 Commonwealth Games earnings are estimated to be $30.35 million from tournament sponsors. This year’s Commonwealth Games in Birmingham saw Australia come out on top, as they won 67 gold medals and 178 in total. The tickets sold for the Commonwealth Games this year beats the number of tickets sold at the Gold Coast 2018. In addition, no other Commonwealth Games held in the UK has sold more tickets than this game.

The post-event analysis of the 2022 Commonwealth Games report provides a comprehensive overview of the 2022 Commonwealth Games sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown.

Key Broadcasters of the Commonwealth Games, 2022

There were 18 broadcasters in the 2022 Commonwealth Games. Some of the key broadcasters were Seven, SPN, SuperSport/TV Media Sport, CBC, TV Media Sport, GBC, Doordarshan, BBC/Premier Sports, and SportsMax among others.

Key Sponsors of the Commonwealth Games, 2022

The 2022 Commonwealth Games had 53 official sponsors. Reckitt, E.ON, Severn Trent, PwC, Aruba, Chase, Gi Group, Canon, and MTD among others were the key sponsors of the 2022 Commonwealth Games. Deals with Reckitt, E.ON, and Severn Trent rank as the games’ biggest deals.

Commonwealth Games 2022, by Sponsors

Commonwealth Games 2022, by Sponsors

To know more about the sponsors in the 2022  Commonwealth Games, download a free report sample 

Commonwealth Games, 2022 Market Report Overview

Sponsorship Revenue $30.35 million
Total Broadcasters 18
Key Broadcasters Seven, SPN, SuperSport/TV Media Sport, CBC, TV Media Sport, GBC, Doordarshan, BBC/Premier Sports, and SportsMax
Total Number of Sponsors 53
Key Sponsors Reckitt, E.ON, Severn Trent, PwC, Aruba, Chase, Gi Group, Canon, and MTD

Scope

This report provides an overview of the event including a look at the event’s sponsorship portfolio, broadcasters, prize money, attendance, and ticketing. An analysis of the 2022 Commonwealth Games sponsors is included, and the estimated annual values for some of these deals. Information regarding some of the events broadcasting, ticketing figures, and a sustainability case study are also included.

Key Highlights

More than 28 million people tuned into the 2022 Commonwealth Games on BBC. The tickets sold for the Commonwealth Games this year beats the number of tickets sold at the Gold Coast 2018.

Regarding sponsorship, the 2022 Commonwealth Games had a total of 53 sponsors, which are worth a total of $30.35 million annually.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 Commonwealth Games performed, in the sense of both business and popularity.

University College Birmingham
Eleiko
Smiths Detection
PTI
Nivea
Bullring & Grand Central
Coca Cola Europacific Partners
Yonex
National Grid
Lucozade Sport
Glibert
Bruntwood
Sting
Biffa
Wilson James
Reckitt
Longines
FGH
Butterfly
Chase
Incorporatewear
Re:act
Airbnb
Severn Trent
Domestic & General
Aston University
Gi Group
PwC
EON
Royal Mail
Micro Plus
Wiz Team
SLX
GL Events
EventsAIR
Kuehne + Nagel
OCS
MTD
BMet
North
Aruba
Aggreko
Bridj
Riedel
Gowling WLG
Rosterfly
CSM Live
DRPG
University of Birmingham
Canon
RGS Events
NVT
Sports Technology

Table of Contents

Introduction

• Executive Summary

• Introduction

Broadcasters

• 2022 Commonwealth Games Broadcasters Breakdown in the United Kingdom

• 2022 Commonwealth Games Breakdown Across the Rest of the World

Sponsorship

• 2022 Commonwealth Games Sponsorship Portfolio

• 2022 Commonwealth Games Sponsorship Portfolio Continued

• The Biggest Commonwealth Games Partners

• 2022 Commonwealth Games Sponsorship Annual Sponsorship Breakdown

Prize Money

• 2022 Commonwealth Games Prize-Money Breakdown

Attendance and Ticketing

• 2022 Commonwealth Games Attendance and Ticketing Breakdown

Sustainability

• 2022 Commonwealth Games Sustainability Initiative with CSM Live

• 2022 Commonwealth Games Sustainability Initiative with CSM Live Continued

Appendix

• References

Contact Us

• About GlobalData

• Contact us – a global network of offices

Table

Slide 8 – The table shows the 2022 World Athletics Championships Broadcasters Breakdown Across the Rest of the World

Figures

Slide 13 – This figure shows annual sponsorship value of all sponsors at the 2022 World Athletics Championships

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