Consumer and Market Insights: Bakery and Cereals in Greece

Powered by

All the vital news, analysis, and commentary curated by our industry experts.


The Bakery and Cereals market in Greece is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015.The market is led by Bread & Rolls category in value terms while the Breakfast Cereals category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all categories in the country. Private label products in the Bread & Rolls category registered the fastest growth during 2012-2015. Giotis, Sweet And Balance, Fitness and Kellogg’s are some of the leading brands in the country.


The Bakery and Cereals market in Greece is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015

The Greek consumers are opting for value for money products in the Bakery and Cereals market

The Bread & Rolls category has the largest volume share in the overall Bakery and Cereals market

Hypermarkets & Supermarkets is the leading distribution channel in Greece's Food market

Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Greece.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

GiotisElbisco Holding S.A.,Elgeka S.A.,Pudding Sa,Unilever Plc,Artisanal Producers,E.J. Papadopoulos S.A.,Forma,Karamolegos Bakery Industry Sa,Mestemarcher GmbH,Recor,To manna,Cereal Partners Worldwide S.A.,Pepsico Inc.,The kellogg company,Bright Food (Group) Co. Ltd.,Introfex Ltd,Nestlé S.A.,Chipita S.A.,Stergiou Aebe,Bahlsen Gmbh & Co. Kg,Bingo S.A.,Karamolegou Maria Ltd,Kraft Foods Group Inc.,Mondelez International Inc,Papadopoulou Sa,Parle Agro Pvt. Ltd.,United Biscuits Ltd,Violanta S.A.,BARBA STATHIS S.A.,Dolano Foods,General Mills Inc.,Hellenic Quality Foods Sa,Loukoumades Aigaion,Alex Soleas & Son Ltd,Elbisco Holding S.A.
Leimar,The Evga Sa

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Greece's Bakery and Cereals market

• Impact of exchange rate fluctuations on Greece’s Bakery and Cereals market

• Volume analysis by category

• Degree of trade up/down in Austria's Bakery and Cereals market

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Inter-country comparison of average price per kg by category

Retail Landscape and Key Distribution Channels

• Leading retailers in Greece’s Food market

• Leading distribution channels (value terms) in Greece's Bakery and Cereals market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Greece's Bakery and Cereals market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share


• Bakery and Cereals market by type of packaging material/container (in volume terms)

• Bakery and Cereals market by type of packaging closure/outer (in volume terms)

• Bakery and Cereals market by type of packaging, forecast(in volume terms)

Innovation examples

• New products launched in Greece's Bakery and Cereals market


• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Methodology

• About Canadean

Frequently asked questions

Consumer and Market Insights: Bakery and Cereals in Greece thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Consumer and Market Insights: Bakery and Cereals in Greece in real time.

  • Access a live Consumer and Market Insights: Bakery and Cereals in Greece dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.