Consumer and Market Insights: Bakery and Cereals in South Africa
All the vital news, analysis, and commentary curated by our industry experts.
The Bakery and Cereals market in South Africa is analyzed to be one of the fastest growing markets across the globe. The Breads and Rolls category dominates in South Africa, while Morning Goods and Energy Bars is expected to register the fastest growth during 2015 – 2020. Considering the economical scenario, consumer’s inclination for private label and On-The-Go product are considered to be the major consumer trends driving the current market dynamics. Going ahead, government’s proposed legislative reforms on salt content on food product will force manufacturer’s to rethink about their food compositions which will benefit Bakery and Cereals consumers in the market as well.
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained
– Market data: Overall market value and volume data with growth analysis for 2010-2020
– Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
– Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
– Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Mondelez International Inc
Premier Foods Group
The Bidvest Group Limited
Tiger Brands Limited
The kellogg company
Vital Health Foods
Bright Food (Group) Co. Ltd.
Cereal Partners Worldwide S.A.
Walkers Shortbread Ltd.
Table of Contents
•Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
•Retail and foodservice figures –Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
•Value and volume analysis for South Africa's Bakery and Cereals market
•Impact of exchange rate fluctuations on South Africa's Bakery and Cereals market
•Degree of trade up/down in South Africa’s Bakery and Cereals market
•Volume analysis by category
•Market value and growth rates, by category
•Historic and forecast value analysis by category
•Winners and losers by categories with change in market share
•Segment share in a category (value terms) and change in market share
•Volume consumption analysis by gender, age, education and urbanization –at category level
•Inter-country comparison of average price per kg by category
•Top variants and pack size distribution analysis
•Retailer price dynamics
Retail Landscape and Key Distribution Channels
•Leading retailers in South Africa’s Food market
•Leading distribution channels (value terms) in South Africa's Bakery and Cereals market
•Leading distribution channels (value terms) by category
•Market share of leading brands (in value and volume terms) by category and segment
•Penetration of private label by category in South Africa's Bakery and Cereals market
•Private label growth (in value terms) compared to brands
Health and Wellness analysis
•Value of Health & Wellness claims by category
•Key Health & Wellness product attributes driving sales
•Key Health & Wellness consumer benefits driving sales
•Key Health & Wellness companies and market share
•Bakery and Cereals market by type of packaging material/container (in volume terms)
•Bakery and Cereals market by type of packaging closure/outer (in volume terms)
•Bakery and Cereals market by type of packaging, forecast(in volume terms)
Consumer trend analysis
•Canadean’s consumer trend framework and explanation of the sub-trends
•For key trends in South Africa's Bakery and Cereals market:
•How the trend is influencing consumption in South Africa's Bakery and Cereals market
•How to target the trend in South Africa’s Bakery and Cereals market
•How the trend will evolve in South Africa's Bakery and Cereals market
•Key target demographic and the rate at which the trend will evolve
•What are the key drivers that will influence growth of Bakery and Cereals market in the future
•New products launched in South Africa's Bakery and Cereals market
•Category value and volume data
•Consumer Demographics data
•Health & Wellness data
•Health & Wellness definitions
•Explanation of sub-trends
Frequently asked questions
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